Truman’s Post

Let's talk briefing. As a PR content writer who has also served as both a communications consultant and a journalist, I have had the privilege of seeing the communication pipeline from start to finish, from all sides. From planning, organising meetings, sitting with spokespeople to explore ideas, walking away to write content, managing approvals, reaching out to pitch media, generating reports... Wash, rinse and repeat. As such, I have taken for granted that everyone is as fully engaged in the conceptualisation of content, not just the client or the writer. It is vitally important that comms people firstly take a deep interest in the subject matter of their clients (an entire topic for another time - how to quickly gain interest in complex and technical subjects), so that briefing is targeted and focused. It should reflect some level of creativity and strategic thinking for optimal results. More importantly, it should be a collaborative process. Writers can very quickly tell if this is the case, and it is very refreshing when it is. More importantly, clients can tell too, in every engagement, in-person or on email. It fosters a rich culture of creativity and eases a lot of tension, not to mention elevating proactive PR content above what is already in the public domain. I often say: "Measure twice, cut once." What you put in is what you get out.

In the realm of corporate communications within an oil company and later transitioning into the role of an English copywriter in public relations, my journey has been marked by a unique combination of skills that sets me apart. In the corporate communications sphere of the oil industry, my role went beyond standard English proficiency. I became a strategic communicator, ensuring that complex technical information was translated into accessible language for diverse audiences. My expertise extended to crafting internal communications that maintained cohesion among teams and disseminating external messages that reflected the company's commitment to transparency in a highly regulated industry. Transitioning into the world of public relations as an English copywriter, I brought with me the ability to not only convey information but to strategically shape narratives. My focus shifted to creating compelling content that not only aligned with organizational goals but also resonated with diverse audiences. Crafting messages that not only informed but engaged became a hallmark of my role, contributing to the establishment and maintenance of a positive public image. What sets me apart is not just the degree or specialty, but the seamless integration of technical acumen from the oil industry with the creative storytelling required in public relations. I am not merely an English editor; I am a strategic communicator who understands the intricacies of both corporate communications in a highly specialized field and the dynamic landscape of public relations. This unique blend of skills positions me as someone who can navigate the technicalities of the oil sector while bringing a creative and engaging touch to communication strategies in the public realm. #communication #writtencommunication #pr #publicrelations #corporatecommunications

Join us on an adventure at the "PR WRITING FOR NON - PR" happening again on April 22 - 23, 2024. This event will unfold it magic in the vibrant city of Kuala Lumpur.   Embark on this platform that converge working Professional from far and wide, all poised to absorb the wisdom of our Maestro Trainer, Ms. Sharves – a PR luminary boasting two decades of enchanting expertise in the realm of communications.   Ms. Sharves will weave her magic, unraveling the secrets of Strategies, Plans, and Execution, steering your writing skills towards new heights.   Here's a glimpse of the benefits awaiting our participants: 🔸 To develop an understanding of planned communications and its effectiveness. 🔸 To adopt the company’s PR policies in all inbound and outbound action items. 🔸 To resolve barriers to communication by effective communication. 🔸 To write strategically to avoid miscommunication and lengthy copies. 🔸 To prepare for long term and immediate improvement of communication. Prepare to be enthralled, enlightened, and energized. We extend our invitation – will you accept? Drop me an email at fairuz.salam@urssolution.net or fire up a conversation on WhatsApp by clicking right here 👉 https://lnkd.in/gpWSzTdm. Your journey begins with a single message! #urssolution #publicrelations #corporatecommunications #writing #traininghrdfclaimable

Connect with Desty Tania to get more details about the job! Elitez Group of Companies

Mastering the Art of News Release Writing: Insights from PR Professionals 💡📝 Today, we want to share some valuable tips on how to write an effective news release like a seasoned PR professional. Crafting a well-written and compelling news release is crucial for getting your message across to the media and reaching your target audience. So, let's dive in! 1️⃣ Start with a Strong Headline: Grab attention right from the start with a catchy headline that piques curiosity and encapsulates the essence of your news. Make it concise, impactful, and engaging. 2️⃣ Craft a Clear and Concise Lead: The lead paragraph should provide a concise summary of the most newsworthy aspects of your announcement. Be sure to answer the who, what, when, where, why, and how in this section. 3️⃣ Focus on the Key Message: Clearly communicate the main message you want to convey. Keep it focused, concise, and relevant to your target audience. Avoid jargon or technical language that may confuse readers. 4️⃣ Provide Supporting Details: Follow the lead with additional paragraphs that provide more context, background information, and supporting quotes. Use credible sources and statistics to add credibility to your news release. 5️⃣ Include Contact Information: Make it easy for journalists and media professionals to reach out for further inquiries or interviews. Include contact details of a spokesperson or PR representative who can provide additional information. 6️⃣ Use Proper Formatting: Structure your news release using a clear and professional format. Include a headline, dateline, boilerplate, and end with three hash symbols (###) to indicate the end of the release. 7️⃣ Proofread and Edit: Before sending out your news release, ensure it is error-free by proofreading it thoroughly. Check for spelling, grammar, and punctuation mistakes. A polished and professional release reflects positively on your brand. 8️⃣ Distribution Strategy: Consider your target audience and choose the appropriate distribution channels for your news release. Utilize online PR platforms, media databases, social media, and direct pitching to reach relevant journalists and publications. Remember, writing a news release is about storytelling and capturing attention. Craft your release with a strong narrative, use compelling language, and focus on the newsworthiness of your announcement. By following these tips, you'll be well on your way to writing a news release that stands out and effectively communicates your message. If you found these tips helpful, feel free to like, comment, and share. And as always, I'm here to answer any questions you may have.

Sometimes I wonder if Public Relations (PR) was not recognised a a discipline, would we have become a sub-category of Project Managers - PR instead? PM-PR? PM (PR)? PMs in PR management? Much of our daily work revolves around idea conception, planning, execution, monitoring and adjustment, measurement and conclusion. Btw, those steps are also the six stages of a typical project, according to the Project Management Institute. One of the key things to enhance our role as communicators x project managers is to ensure we understand how goals, objectives and outcomes matter when we are building campaigns. In short, goals and objectives are two commonly used terms when it comes to building strategies and plans for the organisation. Many teams tend to use them interchangeably as well, without recognising that they mean different things. An outcome – from a business or marketing perspective – is ultimately about achieving a desired change. A change is not necessarily a goal. Need more insight? Click through to read the article. DM us if it’s been useful for you! Need support with your communications/PR? I provide solutions for organisations and communicators through community, business matching, training and consultancy. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and your team to launch, grow, level up and earn revenue effectively and efficiently. DM me to schedule a no-obligations discussion. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #communications #PR #storytelling #narrative #runningaPRbusiness #managingteams #projectmanagement #marketing #pragency #prconsultant #leadership #branding #marketingstrategy #brandstrategy #prstrategy #marketingtips #prtips

Sometimes I wonder if Public Relations (PR) was not recognised a a discipline, would we have become a sub-category of Project Managers - PR instead? PM-PR? PM (PR)? PMs in PR management? Much of our daily work revolves around idea conception, planning, execution, monitoring and adjustment, measurement and conclusion. Btw, those steps are also the six stages of a typical project, according to the Project Management Institute. One of the key things to enhance our role as communicators x project managers is to ensure we understand how goals, objectives and outcomes matter when we are building campaigns. In short, goals and objectives are two commonly used terms when it comes to building strategies and plans for the organisation. Many teams tend to use them interchangeably as well, without recognising that they mean different things. An outcome – from a business or marketing perspective – is ultimately about achieving a desired change. A change is not necessarily a goal. Need more insight? Click through to read the article. DM us if it’s been useful for you! Need support with your communications/PR? I provide solutions for organisations and communicators through community, business matching, training and consultancy. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and your team to launch, grow, level up and earn revenue effectively and efficiently. DM me to schedule a no-obligations discussion. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #communications #PR #storytelling #narrative #runningaPRbusiness #managingteams #projectmanagement #marketing #pragency #prconsultant #leadership #branding #marketingstrategy #brandstrategy #prstrategy #marketingtips #prtips

There's a significant misunderstanding about my profession, as many people narrowly define Public Relations and Communications as revolving around just two abilities: 1. Speaking 2. Writing To some, especially among the older generation, I'm perceived as the individual chosen by clients or companies to make television appearances, issue statements to the press, or manage guest relations. However, those who hire professionals like myself under the assumption that speaking and writing are the extent of our capabilities are actually in search of a spokesperson or a gifted writer, not understanding the full breadth of what we bring to the table. The role I play transcends the conventional job description, bordering on a calling, framed within a contractual relationship but often extending far beyond what's expected. At the core of our profession is the strategic mission to synergize individuals and their ideas, aiming for business growth and prosperity while safeguarding the enduring reputation of the organizations or brands we represent. It's crucial to correct the misconception that we are merely speakers or writers. Instead, we are skilled technicians wielding communication tools to cultivate positive relationships. My duties seldom involve speaking directly on behalf of the entities I work with. More often, I'm training and advising those with the requisite technical knowledge on how to effectively represent our brand or company, ensuring a favorable perception among a broad audience. Our contributions are vital in coordination, adherence to protocol, and determining the most appropriate strategies to circumvent potential negative outcomes. This involves thorough research, acquiring deep insights, possessing a hands-on understanding of situations, and a strong grasp of the external environment. I remember being mentored by exceptional writers who identified themselves as communicators, yet their inability to genuinely understand human motivations led to chaos within their teams and among external stakeholders. To be able to write is not synonymous with being able to communicate effectively! Public Relations and Communications professionals are characterized by their deep empathy, humility, and compassion, displaying these qualities judiciously. We recognize that everyone has objectives and seeks personal benefits. Our role is to facilitate business transactions by offering insights and perspectives, acting as a conduit for progress. We are far more than just speakers and writers. We are the key connection in fostering relationships, ensuring any animosity is dissolved, and constantly focusing on the human aspect of business and stakeholder satisfaction. #CommunicationsBridge #BeyondSpeakingWriting #StakeholderSatisfaction

Things you don't need to excel in internal communications: 🚫 A communications degree 🚫 Years of corporate experience 🚫 Being a "natural" writer What you do need: ✔ Exceptional listening skills to understand team needs ✔ The ability to craft clear, engaging messages ✔ A knack for building bridges across departments ✔ A "people-first" approach to foster collaboration 🗣 What are your thoughts?

Steps for Crafting a Compelling Press Release: A Guide for PR Beginners Writing an effective press release is crucial in public relations as it helps communicate important news and updates to the media and the public. Here are some tips and tricks to help you craft compelling press releases: Step 1: Identify a Newsworthy Angle ·      Find an angle that will captivate your audience. ·      Think like your audience and consider what they want to read. ·      Look at top articles on target websites for inspiration.  Step 2: Establish the Objective ·      Define what you want to achieve with your press release. ·      Ensure the objective is clear to keep the press release focused.  Step 3: Construct a Catchy Headline ·      Write a headline that grabs attention. ·      Make it short, specific, and avoid ambiguity. ·      Include numbers and question terms like 'what', 'why', or 'how'.  Step 4: Create Your Story ·      Start with the most important information. ·      Use brief, engaging summaries and expand with details in the body. ·      Break content into smaller paragraphs with headers, subleaders, and bullet points. ·      Include quotes and figures, using simple language and short sentences.  Step 5: Add a Call to Action ·      End with a clear call to action. ·      Include links to your website or social media. ·      Provide contact information if needed.  Step 6: Include a Boilerplate ·      Add a short 'about' paragraph describing your organization. ·      Place it at the end of the press release.  Step 7: Attach an Accompanying Image ·      Include a relevant image to accompany the press release. ·      Ensure you have both portrait and landscape options.  Step 8: Provide Contact Information: ·       Include the contact details of the PR person or company representative. #PressRelease #PRTips #PublicRelations #MediaRelations #PRBeginners #PressReleaseWriting