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Join Lisa Blenden from First Coast Mortgage Funding in our latest social media reel where she emphasizes the paramount importance of having a clear vision for your brand. Lisa explains that a strong vision surpasses the mere aesthetics of logos and business cards. It's the foundation of your brand's identity and success on social media. Watch as Lisa shares insights on actualizing your vision to make your brand not just seen, but felt. Tune in for invaluable advice from an expert in the field! #VisionaryLeadership #BrandSuccess #MortgageTips

The power of branding in the mortgage industry! Learn how to set yourself apart from the competition and build a strong brand that withstands market changes and challenges. In this insightful Scotsman Guide article by our CMO Erica LaCentra, explore the importance of physical and intangible branding elements, market awareness, and the crucial role of consistency. Transform your business into a standout brand! https://lnkd.in/gb-JEe8h #MortgageIndustry #Branding #MarketingStrategy

Building Your Mortgage Empire: Brick by Brand Dreaming of a mortgage brand that stands out? It all starts with a rock-solid foundation! ️ Forget fancy logos for a sec. Let's talk about the core four: 1. Brand Vision: Why does the brand exist? Think big picture! 2. Brand Promise: What do you guarantee your clients? It's more than just rates and fees, it's trust and appreciating value for the next 30 years. 3. Brand Delivery: How will you serve your clients in the deepest way? How will you fulfill your commitment and how will you know if you do? 4. Brand Position: How do you want to be remembered in the minds and hearts of your community? How do you want to make people feel? Think legacy. #MortgageMarketing isn't just about catchy slogans. By nailing these four cornerstones, you build a brand that resonates with the right clients and helps you dominate the market! #PlugandPlaySM can help you develop your brand strategy. Let's chat!

FHA Ditches Dramatic "Scarlet Letter" Branding for Denied Borrowers Move over, drama-loving mortgage gurus, because the FHA just eliminated its favorite soap opera subplot! Starting September 11, the Federal Housing Administration decided they're over the bad old days of shaming borrowers with the Mortgage Credit Reject screen. Remember that pesky little screen? It’s been chucked out, in a delightful turn of events where common sense has prevailed. Borrowers can now head to another lender with their heads held high after an initial denial, without the looming threat of being "branded" for the next six months. So, hats off to the FHA for realizing that we've moved past the days of Hester Prynne and have entered a new era where, heaven forbid, we let bygones be bygones. And as for all those potential financiers who got spooked away? Time to step back into the arena without unnecessary drama. So, cheers to a more streamlined (and less theatrical) underwriting process. Encore!

Personal branding is a vital asset for all professionals, but it holds even more significance in the mortgage industry! Clients want to trust and connect with the person handling the biggest purchase of their life. So, what's the best way to market yourself? It's simple - just be authentic! #PersonalBranding #MortgageIndustry #Authenticity

Building Your Mortgage Empire: Brick by Brand Dreaming of a mortgage brand that stands out? It all starts with a rock-solid foundation! ️ Forget fancy logos for a sec. Let's talk about the core four: 1. Brand Vision: Why does the brand exist? Think big picture! 2. Brand Promise: What do you guarantee your clients? It's more than just rates and fees, it's trust and appreciating value for the next 30 years. 3. Brand Delivery: How will you serve your clients in the deepest way? How will you fulfill your commitment and how will you know if you do? 4. Brand Position: How do you want to be remembered in the minds and hearts of your community? How do you want to make people feel? Think legacy. #MortgageMarketing isn't just about catchy slogans. By nailing these four cornerstones, you build a brand that resonates with the right clients and helps you dominate the market! #PlugandPlaySM can help you develop your brand strategy. Let's chat!

What is a "personal brand"? If you think it's a logo or "being available 24/7", that's not a personal brand -- that's just one small element of a brand. In this #QuickHits with Ben Treadway, Ben chats with Becky Hale, Senior Vice President of Marketing at Highlands Residential Mortgage, Ltd. about branding and what makes a loan officer's "brand"? In short, it's not something you decide, but your brand is what people know you for -- cultivated through consistency. Watch below to learn more: #mortgagemarketing #personalbranding #socialmediamarketing

FHA Ditches Dramatic "Scarlet Letter" Branding for Denied Borrowers Move over, drama-loving mortgage gurus, because the FHA just eliminated its favorite soap opera subplot! Starting September 11, the Federal Housing Administration decided they're over the bad old days of shaming borrowers with the Mortgage Credit Reject screen. Remember that pesky little screen? It’s been chucked out, in a delightful turn of events where common sense has prevailed. Borrowers can now head to another lender with their heads held high after an initial denial, without the looming threat of being "branded" for the next six months. So, hats off to the FHA for realizing that we've moved past the days of Hester Prynne and have entered a new era where, heaven forbid, we let bygones be bygones. And as for all those potential financiers who got spooked away? Time to step back into the arena without unnecessary drama. So, cheers to a more streamlined (and less theatrical) underwriting process. Encore!

Hey everyone! I’m excited to share a sneak peek of this upcoming website design for Mortgage HFX  💻. While design is crucial, there’s a whole world of development behind it and I’ve got that covered too, but I’d love to hear your thoughts. Every business deserves top-notch marketing for a #successfulbusiness! This website is in the final stages and will be live soon for you to explore. Share your thoughts in the comments below! #websitedesign #halifaxmortgage 

🚨 New Rules for Buyers Starting August 17th! 🚨 Starting August 17th, realtors can no longer show you a property without a signed buyer's agreement. No signed agreement, no unlocking doors! The penalty? A hefty $15K fine. A buyer's agency agreement commits you to an agent for a set period and outlines how they’re compensated and their duties to you as a buyer. There's no such thing as a "free service" when using a buyer's agent. While sellers can still pay a buyer's agent commission, there's a change: the MLS no longer shows what the seller will compensate. Your agent now needs to contact the listing agent for that info and will discuss it with you before moving forward. Please educate yourself on these changes so there are no surprises. A buyer's agent offers valuable services—make sure you understand and embrace the plan to help you with one of the biggest investments of your life! Call or message us today to learn about your options for home buying. 🏡💼 #RealEstateTips #HomeBuying2024 #KnowTheRules