Divergence is Expediting Convergence
Why pay tolls (License Fees), and follow traffic rules (TRAI's NTO), when we can drive seamlessly through the OTT and Free Dish lane?
The reason I chose to bring up this topic now is because the issue has become more important than ever before. The TRAI, since 2017, has been trying hard to regulate the pricing and transmission of broadcasting content with the objective of empowering consumers with the flexibility of choice. As a result, the broadcasting industry has been anchored around a set of onerous rules for carrying content over DTH, Cable, and IPTV licenses. However, disseminating content over OTT makes these onerous obligations (8% license fees, prices regulations, etc) suddenly disappear - causing the broadcasting (distribution) industry to shrink at the expense of OTT. Therefore the question one needs to ask is - What is the relevance of these rules (TRAI’s NTO and MIB’s License Fees) when OTT can be used to circumvent them easily?
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#Broadcasting #OTT #TRAI #convergence