At Gregory FCA we often use the phrase: "it's not what you say, it's how you say it" in media training to emphasize the importance of captivating an audience even if the content itself is dry. The same applies in most marketing efforts. This was the gist of my contributions to the Wealth Solutions Report piece on advice for investment professionals to consider when selling to advisors. Appreciate the inclusion in this story 👇 https://lnkd.in/eZt9F3WJ
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Excited to be at #Consensus2024 by CoinDesk repping Gregory FCA and our great group of #crypto clients! These crypto conferences never cease to amaze me at the set up and uniqueness… looking forward to a full day 2!
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This is awesome, and opens up tons of new opportunities for how we service clients and share in the experience and capabilities the collective group brings to the table. Game changer!
Big news: we’ve acquired BackBay Communications, a Boston-based specialist financial services PR and integrated marketing firm. The addition marks a new chapter in our 34 year history - helping us to achieve deeper vertical expertise, growth to 120 employees, and an even bigger footprint with offices in Boston and London. Together, we become the country’s 6th largest financially focused strategic communications firm, according to 2024 O’Dwyer’s rankings. Join us in welcoming founder & CEO Bill Haynes and the entire BackBay Communications team to the Gregory FCA family!
The New Power Couple in Financial Public Relations
gregoryfca.com
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Looking forward to Day 2 of #DeVoeElevate2024 after a great first day hearing from experts like Jennifer L. Koch from Sequoia Financial Group on organizational development for success as well as Gregory FCA client Debi Murphy on creating a great culture for talent retention. Lots of good panels coming up and looking forward to Joe Anthony’s panel discussion on “Secrets of Top Growing Firms” tomorrow.
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Looking forward to #DeVoeElevate2024 this week... If you're an RIA looking to grow your brand come chat with us!
If you’re attending #DeVoeElevate2024 we invite you to meet with our team of experts, Joe Anthony, Haley Rosa, and Trevor Davis, to discuss your firm's organic growth and how we can support!
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Axios's Eleanor Hawkins is the best in the game for keeping up with communicator and PR news. Love seeing Gregory FCA's endeavors into utilizing #AI highlighted here and Greg Matusky for his thoughtful approach to how our agency can utilize AI in a variety of ways to worker smarter.
🤖 This week we get a little heady and examine how brand marketers and communicators are attempting to influence the information that AI-generated chatbots spit out. PLUS... — A new Seven Letter survey of communicators signals that AI-supported work might not be as taboo as it once was. — PR firms of all sizes race to roll out proprietary AI-tools — AI's impact on corporate boards — And a spotlight on Fenot Tekle of Canva Read the entire Axios Communicators newsletter here: https://lnkd.in/e_dF2Vtk
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