Trevor Hague’s Post

Seeking creative inspiration on your Wednesday morning? This partnership from 818 Spirits x Chamberlain Coffee is it! 🎇 Introducing, the Limited-edition Espresso Martini Kit (with Tequila)! Aside from my love for Kendall and Emma, the partnership is super aligned between these two brands - in fact I'm surprised it's taken this long to come to life. Here's why: ☕ 🍸 - Tequila Espresso Martini's are such a hot drink in the US right now. More and more am I hearing of friends ordering them and menu's including them 📱 - Emma and Kendall have both shot to fame through social media channels (yes, Kendall had some background as a Jenner but we perceive her as a social media 🌟 ) 👬 - Both Emma and Kendall, as well as their respective businesses, have a core Gen Z/Millennial age demographic. Chamberlain and 818 aren't trying to be the Don Julio 1942 or Starbucks, they're a product marketed with that 'clean girl aesthetic' to be the fun product this age group can thrash! 🏠 - Espresso Martinis are one of those products everyone loves to get at a bar but somewhat struggle to make in the home. And don't lie... we all love a pick me up drink after work ⭐ - Gen Z/Millennials are super engaged by celebrities which definitely helps the success of each of their individual brands. But for those who are a fan of Emma + Kendall this is a MUST have! 💥 - People are loving limited-edition products at the moment. Personally, I think we're in this interesting market where collectibles/rare items are on the 🆙 . When it comes to a limited-run, people are definitely more interested to be a part of the action Excellent write up from Alexandra Pastore at WWD on the new 818 x Chamberlain Tequila Cocktail partnership. #partnership #inspiration #PR #marketing #celebrity What's your thoughts? Take a read for yourself:

Tequila: Not Just a Party Starter but a Market Shaker You've heard it right, folks – Tequila isn't just for shots and bad decisions anymore! With Tequila sales jumping an eye-popping 500% in UK bars, it's clear we're in the midst of a 'Tequila boom'. And VK's parent company, Global Brands, is hopping on the bandwagon with their own Tequila brand. Now, I’m all for shaking things up, but is anybody else thinking, ‘Is Tequila the only dance partner we want at this party?’ I can't help but wonder if we're putting all our limes in one basket. "the category saw growth of nearly 500% in the UK on-trade last year.” That's impressive, no doubt, but remember when it was all about gin? Trends can change faster than you can say 'lime and salt'. Let's not forget to give other spirits some love as well. At Supergay Spirits, we embrace the diversity within the spirited world – it’s about celebrating all colors of the booze rainbow! Innovation, inclusion, and a touch of rebellion is our cocktail for success. Who's ready to mix things up with us? 🌈 [Article link]https://buff.ly/43c9z40 Brands taps into Tequila - The Spirits Business

Solid reviews of many of our variants. A great read and some great company to be in on the high end of this rapidly growing (and evolving) segment. Most RTDs are about sessionability, ours are about savorability… most are canned, we think ‘glass is class’… most are 5-9%, ours are ‘full proof, fool proof’ same as you’d get in a bar… most are about flavors, ours are tried and true cocktails. As someone very wise told me, it’s easy to build a differentiated brand, it’s magic when you create one that is truly distinct. At Bar Diver we are here to demystify cocktails, so dive on in!

Tequila, vodka, and whiskey all sell tens of billions of dollars annually. What's the next big category to watch? Mezcal Here's why: Tequila had a meteoric last decade of growth. It's become one of the best selling spirits in the world. You can now find a tequila cocktail on just about every cocktail menu in America. The American (and global) consumer have become infatuated with agave-based spirits. And hundreds of brands have launched in the space and invested hundreds of millions in marketing and brand awareness. Importantly- most fans of tequila can name at least a few of their favorite brands. Casamigos, Patron, Don Julio, and so many others have largely become household names. And as millions of consumers have become accustomed to tequila, they've begun seeking out new flavors and extensions to explore. Mezcal is an obvious and easy next category for them to try. Mezcal and tequila have many similarities. In fact, by definition, tequila is technically a mezcal- one that's just harvested and distilled in a specific region of Mexico. The flavor profile is pretty similar, mezcal is just much smokier. But unlike tequila, most consumers can't name many (if any) mezcal brands. There are a decent amount of brands out there, and many more launching, but none have become a household name (yet). The category is somewhat fragmented. Mezcal is expected to grow at a double digit CAGR for the next 10 years. The category will be worth billions in the US alone in the coming years. And yet there are few, if any, brands that are household names. This is a massive opportunity. As the market matures, I expect we'll continue to see mezcal brands find new and innovative ways to position themselves and win customers. The category has massive tailwinds, so brands will have an opportunity to grab a share of a growing pie. For the brands that are able to establish themselves as one of a few known favorites in the growing mezcal category, the payoff has the potential to be massive. As an investor, mezcal is one of the categories I'm watching most closely and most excited to see how it plays out. The next 3-5 years will be huge for the category and I predict we'll start to see some acquisitions in the space. Exciting times for mezcal.

Is it time to shake up your marketing strategy with craft cocktails? 🍹 Our opinion report, the Nipperkin, explores how the demand for premium drinks experience is reshaping consumer expectations of the on-trade. https://lnkd.in/e6baKU9u From unusual and bespoke ingredients to flamboyant serves, bartenders and mixologists are meticulously crafting more than just a drink – they’re the curators of unforgettable moments. If you want to raise the bar for your brand, then our report deliberates: 🍸 Why a signature serve is now a non-negotiable for consumers seeking unique and social-worthy moments 🍸 The pivotal role of bartenders as storytellers, weaving narratives of brand origins that genuinely pique interests and guide customers to their perfect tipple 🍸 The symbiotic relationship between craft beer and cocktails, as quality ingredients drive innovation across the industry. Ready to stir up some excitement for your brand? Download the Nipperkin Report , where we're spilling the secrets behind the craft cocktail craze! #Strategy #Insights #IndustryTrends

Look out vodka, tequila is coming for your spot! In the Spirits category, Tequila is currently #2, but expected to surpass vodka in the next 2 years. Overall, the U.S. Spirits market is growing, which is great news for us because it's one of our favorite categories to create #packaging for. At retail, great #packagingdesign is an actual necessity for smaller/craft brands to improve conversion in store by (1) standing out from the massive sea of booze that shoppers are facing (2) connecting with consumers by telling their brand story at shelf. Packaging is a key component of #brandbuilding and we love getting our toolbelt on to hammer out the details. What's the best #spiritspackaging you're seeing on shelves these days? Let us know below. Cheers! #spirits #spiritsbusiness #spiritsindustry

Absolut Vodka and Bartle & James coolers bring back any memories? Let's look back at some Totally Tubular 80s drinks! Distance breeds nostalgia. Looking back into the coolers and at liquor-store shelves during the totally tubular decade, you can find the groundwork for some of the innovation that would alter the beverage landscape for years to come—from adding fruit flavors to everything to canning cocktails. Let’s jump in the DeLorean, hit 88 m.p.h. and sample these blasts from the past to answer the question, “Where are they now?” https://lnkd.in/gm7nGajA

What is additive-free tequila? Put simply, additive-free tequila is made without any artificial flavors, sweeteners, or colors. It's all about embracing tequila's pure, authentic taste, just as nature intended. Additive-free distilleries must be super transparent about their production process, and you'd be surprised at some of the major brands that don't fall into this category. When you enjoy a bottle of Valor, the rich flavors are all thanks to two ingredients - mature agave and water. Nothing more. Next time you're looking for an exquisite agave experience, remember to choose additive-free. #ValorTequila #DrinkValor #GuenteBuena #AdditiveFree #MadeinJalisco #PremiumTequila #SmallBatchTequila #BlueAgave #Tequila

Decoding the Art of Spirit Glass Selection: Elevating Every Sip with the Perfect Vessel. When it comes to enhancing the enjoyment of fine spirits, the vessel you choose to serve it in will make all the difference. Just as a wine connoisseur selects the perfect wine glass to enhance the aromas and flavors of their favorite vintage, those who appreciate spirits know that the right glass can elevate the tasting experience. This guide delves into the different types of spirits glasses and their specific uses, helping you make an informed choice for your next sip of whiskey, brandy, or any other spirit of your preference. 

Think beer. Think beach. Which brand comes to mind? Corona, of course. Over the years Corona has invested billions in building mental availability by connecting beach and beer and Corona in your mind. “Beer on a beach” is a Category Entry Point, a cue that potential buyers use to access their memories when faced with a buying situation. In this case it’s “beer drinkers who need to choose a beer for the beach.” Of course, most beer drinkers aren’t at the beach or getting ready to go to the beach or even thinking about the beach. In other situations, other non-beach moments, beer drinkers are less likely to think about or choose Corona. #categoryentrypoints So Corona found a clever workaround by deciding that the beach was more of a vibe, a state of mind. Which is what their “Find Your Beach” campaign was all about. Category entry points (CEPs) are moments. Ideally they are real, authentic moments in customers’ lives where your brand solves a need, want or desire they might have related to your category. Along with your distinctive brand assets, category entry points link your brand to the minds of potential buyers, which will help drive mental availability and market share. It’s all about people. It always has been. It always will be. Source: How Brands Grow