Trade School’s Post

Hi Media Enthusiasts 👋 It’s the first ad review in the year. And today’s ad review is a very interesting one. It’s for the food brand, Australia Lamb. Name of Ad Campaign: Generation Gap Source: https://bit.ly/3tLygao What makes this review interesting is that it highlights the gap before three generations but use what connects every generation, food to foster unity and achieve a common cause. We love this review, and we believe there are lots of ideas one can glean from it. What are your take-aways? Let us know in the comments section. #AMA #Alphabetmediaaceademy #PGCMM #PGDMM #adreview

JULY MSA AUDIENCES SHOW CONTINUED GROWTH DESPITE WEATHER DOWNTURN MSAs recorded record audiences again in July, as the schools broke up and in the face of wet and windy weather. July saw an average weekly audience of 7.4 million across the month, up +3% vs the strong summer of July 2022, and up +1.4% on the UK’s scorching June. There were over 7.5 million weekly MSA visits for the first full week of the school holidays; and 1.8 million for the initial Friday-Sunday getaway over the first weekend. Friday 18th July alone saw audiences +20% above the average for the month. As other environments suffered from poor July weather, the UK continues to rely on MSAs as leisure and staycation audiences continue to flourish. July saw the tenth consecutive month of growth vs 2022. Audiences remain well above 2019 (+5%). With minor improvements in the British weather, August MSA audiences are projected to top 8 million per week at its Bank Holiday peak. https://lnkd.in/e_-SCaC6 #MSAmoments #OOH #dOOH

#Mediadialogues | Find out why one of the country’s biggest advertisers, #Godrej Consumer Products Ltd, decided to set up an in-house ad agency. GCPL’s MD & CEO Sudhir Sitapati and CMO Ashwin Moorthy in conversation with Delshad Irani. Watch the episode on Wednesday@10pm, Saturday @2:30pm & Sunday @10:30pm Storyboard18 #businessnews #businessnewstoday #businessnewsinenglish #cnbctv18

#Mediadialogues | Find out why one of the country’s biggest advertisers, #Godrej Consumer Products Ltd, decided to set up an in-house ad agency. GCPL’s MD & CEO Sudhir Sitapati and CMO Ashwin Moorthy in conversation with Delshad Irani Watch the full episode on Wednesday@10pm, Saturday @2:30pm & Sunday @10:30pm Storyboard18 #businessnews #businessnewstoday #businessnewsinenglish #cnbctv18

Two days ago, I posted about our campaign ‘Breathe Right’ and how we used time-slot data to reach our target audience. The next logical question is: How effectively do we translate into actual sales? Reflecting on the TV campaigns, I noticed that TV advertising can (still) drive sales autonomously. Here are some data points to learn from: → During the campaign periods in March and July/August 2023, we observed a substantial reach and uplift in sales. → The TVC gave sales a significant boost in wk11/12 when we compared the increase in sales from wk11/12 (lift factor 2.3) to wk20/21 (lift factor 1.6) with the same display. → Surprisingly, in the July/August period, there was no promo in wk30/31; nevertheless, we see that the TVC impacted sales positively with a lift factor of 1.4. This indicates a well-timed and well-placed advertisement. So the lesson learned here is about the when and where you place your advertisement. Our data shows that without promotional support, strategic TV commercials and placements could independently strengthen your brand presence and boost sales. What strategies have you found effective in maximizing ad impact? #otc #campaignmanagement #healthcare”

There are days when your team surprises in you - in the best way. Clearly, there are days when the opposite happens(!), but let’s stick with the positive. Things are rolling so fast at RNIB these days on the social change front, and across the board, it is hard to keep pace with the momentum being generated. Seeing final creative for the innovative, interactive, inspiring (keeping that alliteration going), Alt Alts campaign, created alongside MullenLowe UK was one of those days - giving me a late Friday afternoon lift in a hastily grabbed catch up. I believe in the importance of evidence based approaches, but I think instinct is such an underplayed aspect of brand, campaigning, communications and social change generally - I had a feeling that this was a campaign with a certain kind of alchemy and was glad to be proved right by the response. I am so proud of the team for the way in which this text-driven campaign - which presents descriptions of some of the most iconic moments in the world, such as The Beatles crossing Abbey Road, to show how alt text builds inclusion for blind and partially sighted people and is something we can all do - has taken off; now named in the top five campaigns globally in AdForum. Great to see we are sitting alongside the fabulous ‘Assume That I Campaign’ by Coordown, which challenges perceptions of people with Down Syndrome - which has behaviour change insights at its heart, as well as some ‘kick-ass’ creativity. We are on a bit of a journey with behaviour change ourselves and looking at how people can build more equitable communities for people with sight loss. Ads like this one can only lift up the whole sector and help everyone learn what drives change and action - especially in a rapidly evolving world. ❤️ The Alt Alts campaign builds on work we have carried out to engage big brands on social media, like Innocent and Uber Eats, in using alt text. Now we are urging MPs to join the debate, with Wes Streeting, Shadow Secretary of State for Health and Social Care among others hearing the rallying cry and championing alt text. This layering and amplifying of activity is also important to real social change. Off on holiday now - hoping to be further positively surprised when I get back. 🤞 Well done Martin Wingfield + Lorna Forbes. #Creativity #Advertising #Sightloss #SocialChange #BehaviourChange

Here's what Piyush Pandey, Chairman of Global Creative and Executive Chairman, India, Ogilvy, said about how the ASCI Academy would impact potential advertising professionals. #ASCIAcademy #CoporateSpeaker #GetItRight #EthicalAdvertising #ConsumerAwareness #ConsumerRights #Advertising #OgilvyIndia #CorporateSupport

Humor + Creativity = Center Fruit Ads 🚀 Could you ever forget this ad? I bet you can never! This TV commercial was aired between 2006-2007 made by Ogilvy. Very soon, #CenterFruit became the most popular chewing gum among Indians. However, the impact this Ad left on the us is still alive. That's the power of 'Humour' and 'Creative execution' in filming. 💥 At BTDT Media | Marcomm Solutions, we've created many amazing and newly thought campaigns for many brands! But still, whenever I visit these legendary old ads, it feels like there are so many things we must learn from them. _______ Follow me, Arjun Kapadia, Ring the 🔔 I share marketing insights at the next level 🚀 #tvc #marketingcampaign #videomarketing #branding #btdtmedia #arjunkapadia

We are overjoyed to see the positive impact our efforts have had on your ad revenue, and it fuels our determination to keep surpassing expectations. 📈✨ Thanks Anil Kumar Prattipati Tamada Media Private Limited #Testimonial #ClientAppreciation #CustomerFeedback #FeedbackMatters #CustomerExperience #BusinessSuccess #ClientTestimonial #HappyCustomers

For those of you who want to go a little deeper, here is an impressive summary of the SBS Upfronts. “SBS are leading the way and has challenged the industry to ‘demand different’...and they will deliver." #SBSUpfronts #diversityandinclusion #AustralianTV