Tracer’s Post

🌟 Exciting Read Alert 🌟 Dear Connections, I'm thrilled to share with you an engaging article that delves into the remarkable evolution of women in advertising and #business, from the #MadMen era to the present day. Titled "From Mad Men to Modern Mavericks: The #Evolution of Women in #Advertising and #Business," this piece explores the #challenges, #triumphs, and transformation of women's roles in these #dynamic industries. We journey through the Mad Men era of the 1950s, marked by male dominance, and #spotlight iconic figures like Peggy Olson who defied the norms to leave their mark. The article goes on to reveal how the 1970s and 1980s paved the way for women in leadership roles, and ultimately, the modern era where women are game changers. But that's not all! We also discuss the transformative impact of cutting-edge tools like the #DexRolo #contactmanagement app, #empowering professionals to streamline their work and networking. Additionally, we explore #ConnectYou, a groundbreaking platform that's forging stronger, more meaningful connections among women in advertising and business. I invite you to read this inspiring journey of women's resilience, determination, and growth. Let's celebrate the progress we've made and get inspired for the future. Learn more and stay ahead in the evolving world of #advertising. Click here: https://lnkd.in/eUkF6Hjn Cheers to the #unstoppable force of women in advertising and business! 💪🚀 #WomenInBusiness #Advertising #Empowerment #LinkedInArticle #ProfessionalGrowth

A glorious piece! Please read & understand more about WACL (Women in Advertising & Communications Leadership ) and why the campaigning work is needed

News Flash: Women want to buy from women. Boundary Pushers and Female Favorers are statistically more likely than Brand Approvers to agree they would rather purchase products and services from women-owned businesses. But here’s the thing. Even Brand Approvers show mild agreement with this statement. So even if your target audience is full of Brand Approvers, who are more likely to view brands in a favorable light, you still need to be woman-forward to reach your advertising goals. So advertisers, ask yourselves, to what extent do women influence your advertising ideation and creative execution process? If you sell to women, you can’t afford to leave women out of your behind-the-scenes work. Our take? It’s easier for women to trust brands with women at the helm or otherwise involved. There’s a voice advocating for their voices, which shows in the end result.

In honor of International Women's Day, we're spotlighting exceptional professionals. Victoria Anglin, Brianna Holmes, and Haley Kochesberger are paving the way for the future. Hit the link below for a closer look at their journey and achievements. #ProfessionalExcellence #IWD #LinkedInLeadership ##IWD2024 #CareerExcellence #WomenLeadership

The ItGirl Directory is like the ultimate group chat for women to connect with a fierce selection of women-led ItGirl agencies and businesses. This is your digital link-up for collaboration, empowerment, and nurturing your personal and creative ventures. Connecting with like-minded women who get you... #buyblack,#blackownedbusiness,#blackexcellence,#blackownedbrand

March 8th is a celebration of female trailblazers, and trendsetters, who inspire young women, the future generations. So how you design your International Women’s Day marketing and messaging matters a lot as well. One of the best ways to build your International Women’s Day marketing campaign is to involve the women in your audience. Large-scale collaborations in the form of contests or even social media challenges can make a big difference. And they help improve brand engagement as well! Launching exclusive products can be a great way to drive engagement and boost sales during occasions like International Women’s Day. But the success of this idea depends on how well the chosen theme aligns with the occasion and how well it ties back to your brand. Because even the slightest hint of promotional content that overshadows the spirit of the occasion can send your customers away! #InternationalWomensDay #PhoenixMarketing

It's Women's History Month! Women have played an integral role in introducing trends to marketing + branding + advertising, as well as marking milestones that have shaped our industry. Read this article to learn more about influential women who have changed the field and paved the way for future women to flourish in marketing. https://lnkd.in/gueMapuh

Hot from the press my take on `How to nurture the next generation of women in advertising' . Why i am propped against the giant chroma backdrop #socialsamosa can answer :). https://lnkd.in/gwuUyrVY #womenempowerment #womeninbusiness #womenbusinessowners #advertisingandmarketing

🌟 Attention Company Owners: A Missed Opportunity in Marketing to Women 🌟 It’s time for a reality check. Despite women driving the majority of buying decisions, many businesses are missing the mark by not having women in key marketing roles. No amount of data analysis can substitute for the genuine connection and insights that women bring to the table when marketing to female audiences. Excluding women from these roles doesn’t just limit your marketing effectiveness; it overlooks the diverse perspectives and creativity women offer. In an era where authenticity and inclusion are paramount, ensuring your marketing team reflects the diversity of your audience is not just right; it’s smart business. To truly resonate with the female demographic, we must do more than just market to women; we need to market with women. It’s time to embrace diversity in our marketing teams to unlock deeper connections with our audience. #MarketingToWomen #DiversityAndInclusion #FemaleEmpowerment #BusinessStrategy https://lnkd.in/eYewEGsS