Tor Jacobsen’s Post

How can local newsrooms accelerate their digital transformation in order to thrive? To help publishers make this crucial transition, The Lenfest Institute for Journalism and API have created The Beyond Print Toolkit featuring insights from news leaders, including:  ✅ Shannan Bowen on digital and print product development ✅ Richard E. Brown on how to grow and retain subscribers ✅ Shira Center on the future of digital and print advertising and sponsorship ✅ Anita Li on evolving newsroom processes and customer service best practices ✅ Adam Schweigert on the evolving news tech stack ✅ Hayley Slusser on communications strategies with key constituencies Get best practices, case studies, and templates here: https://lnkd.in/eyT2tTGJ #localnews

📢 Exciting News for the Media Industry! 📰 I came across this insightful article on Yahoo Finance that sheds light on the critical initiatives taken by the News Media Alliance to support journalism in the digital age. Link to Article: https://lnkd.in/gXx65bKC In a rapidly evolving media landscape, it's heartening to see organizations like the News Media Alliance stepping up to champion the cause of quality journalism. With challenges ranging from misinformation to revenue models, this alliance aims to foster a thriving news ecosystem. Key takeaways from the article include: 📌 The importance of trust and accuracy in journalism. 📌 Strategies to promote the sustainability of news outlets. 📌 Advocacy for fair compensation for content creators. I encourage you to give the article a read and share your thoughts on how we can collectively support and strengthen the media industry. Let's continue to champion the power of journalism in shaping our world! 🌍📸🗞️ #MediaAlliance #JournalismMatters #MediaIndustry

NewsBreak is honored to join this vital industry-wide initiative, as supporting credible local information has never been more critical. We look forward to #CES2024 this week as we join forces with our industry partners for this important discussion. #CES2024 #localnews #advertising #localjournalism

💭 "Public service media content is for everyone and must therefore be easy to find, even for those who have difficulty navigating digital environments." In an Insight, Kristian Lindquist, Head of Strategy for SVT writes about how difficult it is to find #PublicMedia content currently, with the gatekeepers promoting either their own services, or those who pay the most. The impact of this? "This development risks reducing the audience’s access to a varied range of programmes, local journalism and in the most serious of situations: access to credible news and information in a crisis." 🇸🇪 In a country such as #Sweden, Kristian argues #Prominence regulation is essential... Read more 👇 https://lnkd.in/edMuasnd

Important views in this MediaPolicy post on securing future of local journalism. Key insight: “Doing print and digital at the same time splits your focus….Digital is not a high margin business; you have to be lean and efficient to make it work.” This homes in on the core failing of most newspaper publishers. Instead of lowering profit expectations or selling their titles to people who can do do, they continue to lose money on expensive analog products that no one thinks can ever become profitable. Under that strategy, erasing journalism jobs becomes essential to a primary business mandate of staving off inevitable bankruptcy. (Après moi le déluge?) This failed strategy reduces the public-service value of the journalism produced even while they plead for more public funding — a plea that can best be supported by making the quality of that service clearly recognizable.

Hey PR people 👋 Curious to know what you think! In the future, could you see yourself pitching live news streamers? 🤔 A new study revealed that platforms, like Twitch, YouTube, and TikTok, are redefining what "live" news is, in ways that are "incredibly important" to the future of journalism. Streamers are "defying journalistic conventions to engage deeply with audiences, 'co-constructing' truth and trust away from traditional news organizations." It seems like viewers now prefer live reactions and community engagement over traditional talking heads. This shift is creating a more interactive and transparent news landscape. On the PR side, I'm not sure if I'll be adding streamers to my pitch lists just yet, but I might have to soon. You can also learn more about the study here: https://lnkd.in/gMsmVReb

Trusted & factful journalism is vital for informing people & underpinning democracy." - Cathy Ibal. Media giants unite at #CannesLions! News matters – for brands, audiences, and democracy. Learn how advertisers can join the movement for a thriving news ecosystem. Read more #ETInsights #CNN #Journalism #Brands #NewsEcosystem #Audiences Sarika Tiwari Queenie Nair

Our 10 News First leaders, Martin White and Rashell Habib, spoke with Tess Connery from Mediaweek Australia about changing audience preferences to consume news, our commitment to make more, not less news and how trusted journalism is more important than ever to combat misinformation. Martin said: “Everyone’s got an aunt on Facebook who shares conspiracy theories and misinformation, so we need professionals to make sure the truth is as easy to obtain for audiences around the world as possible.” When commenting on the 100%+ growth of our 10 News First YouTube channel, Rashell said: "People forget the adaptability of news. At its foundation, it’s storytelling – how you tell that story changes, not the story itself.” Read the full story here 👉 https://lnkd.in/gGUT8gSg Watch 10 News First On 10 And 10 Play. 10 News First: Midday at 12pm. 10 News First: Afternoon at 3.30pm. 10 News First. Nightly From 5pm. #10NewsFirst #10Play #journalism #newsroom #ParamountANZ

Show Notes for That Solo Life: Episode 242 In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media relations today. Episode Highlights: Discussing the Muckrack 2024 State of Journalism Report. We dig into the latest findings and what they mean for the future of journalism. What are the new challenges and opportunities for those in media relations? Check out the full report here: Muckrack 2024 State of Journalism The Art of Storytelling .Why storytelling remains the heart of compelling communication and how it's evolving with the times. Beyond Earned Media. How can PR professionals leverage their creativity and expertise beyond traditional media? We explore strategies to amplify your message and engage your audience. Resources Mentioned: Muckrack 2024 State of Journalism: Read the report Call to Action:Looking for more insights into the PR world? Head over to Solo PR Pro and become part of our community. Don't forget to sign up for our newsletter for the latest tips and trends.---Enjoyed the episode? Give us a rating and share the episode with a colleague. Your support helps us keep bringing you insightful content every week. Thank you for tuning in!