Ton Dobbe 🔆’s Post

In 2018, I cold-called businesses to sell a SaaS I didn't create. I was making $0/month and was so stressed. But one person said "yes". So I built the SaaS. Today, that customer just churned after spending $13,000. Tiny actions you take now can change your life. Here's how I made the first $1 online with this business: https://lnkd.in/gG229rcN

SaaS companies that want to generate more partner led leads closed won. It’s very simple. Bring more services to your partners. Stop trying to do it yourself. If you are not doing services, and you don’t have a strong partner network, it’s likely your customers are being neglected.

SaaS Multiples - Interesting X post from @chamath. He posted the following from @MeritechCapital. The key takeaway is that a 6x next twelve months (NTM) revenue has been the consistent trend over the past 20 years.

Expect your prospects to say "we're comparing your SaaS to other alternatives" Don't chase & start offering incentives at that point (it'll put you in a weak position) Instead, advise them what to ask your competitors (so that they realize you have the best solution).

Neglecting to grow an email list for your SaaS means: Your rivals are getting ahead. You lack a direct connection to potential and current customers. Your revenue will suffer, unequivocally. It's an undervalued strategy that easily positions you ahead of the competition.

Neglecting to grow an email list for your SaaS means: Your rivals are getting ahead. You lack a direct connection to potential and current customers. Your revenue will suffer, unequivocally. It's an undervalued strategy that easily positions you ahead of the competition.

Honestly, converting new users is the easy part... Making them want to stay is where it gets more challenging. One is a single-time event, the other is ongoing. Take a look at your SaaS metrics. Are you focusing too much on growth > retention? That might be why you're struggling.

Here’s why you should never run a SaaS like your old business. Doubling customer value with smart tech tools, you already have a business and you are working hard. You might see growth stop and hit a plateau, which leads to the idea to build your first SaaS. Now, it's crucial not to run it just like your previous business. You need something new, a different approach, because viewing the product, your SaaS, the exact same way will not yield different results. So what should you do? Bring an expert on board, someone new. Your perspective is old and dated, and you need a fresh outlook. Remember, you are already working hard, but now it's time to work smart. Transform your efforts into real growth by embracing new smart tech tools and strategies that double your customer value. Don't stick to the old ways that lead to a plateau. It's time for a change, and that starts with a new perspective.

Do you think recurring revenue is overrated? 🤔 💭 This week our CFO, Nora Tandberg teamed up SaaS Nordic to challenge the conventional wisdom surrounding recurring revenue percentage ("RR%"). 💡💼 "Focusing solely on maximising RR% may not be the ultimate path to success for SaaS companies." Read the full article here to find out more: https://lnkd.in/emFttqcS #SaaSInsights #RecurringRevenue #Martech #ProductStrategy

#1 lesson I have learned in my past 5 years in SaaS. Create your own luck ™ What does that mean? It means you have to put yourself out there and dive into a crack when you see one. For example: Ross Rich and I booked a flight to SF a few weeks ago without any meetings scheduled. We made our own luck by being there and ended up having a productive trip that turned into 2 deals that are in commit for the month. Success is not just about waiting for the right opportunity to come your way. It's about being proactive and making things happen for yourself No one cares, work harder