After nearly 6 years of building Fox & Robin, we have made the impossibly difficult decision to close our doors. The overwhelming support you all have shown to us over the years was what made this decision so difficult. Though we have a sad ending, we had an amazing journey thanks to you all. While there were plenty of lows, the highs are what I hope to remember in the years to come. I remember picking out fabrics in my NYC apartment the summer of 2018 for initial samples. I remember sprinting to the lobby of my day job’s office when the samples arrived (not sure why I didn’t send them to my apartment). My coworker / good friend Mar and I took the package and sprinted up to the 7th floor (away from our boss). Many of the initial samples were honestly terrible but I remember feeling giddy because it was starting to all feel real and tangible. While the samples weren’t great, I remember John Henry seeing them and being one of the earliest believers, trusting I’d work out the kinks eventually. I remember seeing the first stranger wearing Fox & Robin products (head to toe) walking along Lake Michigan. As much as I love when my mom sends me pictures of her sporting her Fox & Robin leggings at the gym, her (and all of my family’s / friends’) unwavering support felt biased. I remember posting our most viral TikTok (~18 million views) about Gen Z email signoffs right before my adult rec soccer game. At the time, we had maybe 100 followers and averaged 200 views per video. Honestly, I thought TikTok was a waste of time and only did it because investors were on us to post more (thank you Connor Saeli – you were right). When I got home from soccer, we were up to 70k views (beating our prior record by ~69k). The next morning, we had 500k views and numerous friends were texting me about how it was being circulated amongst their coworkers. Once it reached 15 million views, a reporter from BuzzFeed reached out to ask about our company culture. Funny enough, I’m writing this from the coffee shop I worked at when I first quit my corporate America job and turned Fox & Robin from a side hustle to a full-time gig. I remember being equal parts excited and anxious about taking the leap of faith and quitting a job that provided a steady paycheck. While things didn’t turn out exactly how I envisioned, I don’t regret anything and am proud of what we built. To our investors, partners, employees, customers, friends and family – words cannot express how grateful we are for the role you played in making our dream a reality. As we unwind things, we are offering a 30% discount sitewide (www.foxandrobin.com) for the next month. With Love, Tommy & the Fox & Robin team P.S. John Henry Neuberger and I are looking for jobs if anyone is hiring 😊
So many people wouldn’t have even taken the shot - You did. You should be proud of yourself, because everyone else is!! I rock the shorts daily when I’m home (even as I type this) and will continue to do so.
Jon Lee
2mo
Proud of what you have built! 6 years of dedication will not go forgotten - legend!!
Ayden Syal
2mo
You should be proud of everything you accomplished my man. Cherish the journey and the learnings - onward!
TJ Veech
2mo
Thank you for supplying me with my favorite athletic wear for the past 6 years! Cheers to a great run!
Heather Eaton
2mo
You all built something so amazing! We will live F&R's legacy through our closets for years to come!
Meghan Flaim
2mo
Couldn’t be more proud of you. Creating a company from scratch is no easy feat and to do it with class and dedication is admirable. You created a brand that people love to wear and that has an amazing social mission. Forever proud of you!!
Kyle McGowan
2mo
Awesome what you were able to build. The joggers will remain a travel day staple of mine. Best of luck, excited to see what's next!
Austin Borkoski
2mo
All part of the road forward. Be proud of the leap and all of the learnings. Here to help as you take on the next adventure!
It's such a challenging environment to build a venture-scale CPG company. Congratulations on all you built and learned!
Principal, Strengths Savvy | Executive Coach | Human Resources Consultant | Strengths Coach | Career Coach
2moSo proud of you, Tommy, and all the others at Fox & Robin who brought this dream to life! The F&R clothes are the very best, and I’ll make sure to pick up a few more items while they are available! We’re all sad to see it end too, but your story lives on, and is a rich part of your history. It contains, I’m sure, fertile learnings for your very bright future! Onward!!! #WeBelieveInYOU