Tom Shields’ Post

When you are the Commissioner of the #ESLProLeague, you have a number of member orgs/teams that you need to treat equally. You love them all equally. And that is true... But I want to highlight Jason Lake of Complexity Gaming Anyone who knows Jason will know he is passionate about #esports. He is loyal to his staff and players. He is driven to do all he can to grow the #brand he created 20+ years ago. What everyone will not know about is the sacrifice, effort and selflessness he put into solving this critical issue around his parent company adding another org/team to its holdings. The impending conflict of issue was looming and existential. I shouldn't raise any member/org or org leader above the others. It's not fair. And it could upset the others. But the thing is: Jason is so respected and loved in the esports ecosystem, that I don't think the others will mind. And I think that is the measure of the man and his passion for this space. Hats off sir. A great interview in which Jason is honest and raw about his two decades, about his last four months and the love for his "third child". Take a listen if you want to understand the power and importance of esports to those who have built the space from the ground up. https://lnkd.in/eAfqkeV2

Do know you what a mixed zone is? The press area is more then just talking to the press and broadcasters. It’s where we get the first reaction of athletes after their competition. It’s about emotion, victories (or losses) and connecting with the fans all over the world Check out the video below where I was interviewed by the Santiago 2023, to tell a little of what I’ve learned from 10 years working in the sports and entertainment industry. #pressoperations #sportsevents #mixedzone #santiago2023

Such a cool group coming together for SEG3 LA, all killing it in completely different ways; Lionsgate - Taking a transmedia approach to the promotion of their franchises, building Saw X & Hunger Games experiences on Roblox. Pudgy Penguins - I mean, who didn't hear about their partnership with Walmart? Changing the game about what it means to build new IP and onboard mainstream consumers to web3. eBay - When talking collectibles, are there many more qualified? Matter Labs - The infrastructure that's helping the likes of Walmart & Pudgy Penguins bridge the gap between the physical and digital. Toonstar - Reimagining what it means to be an entertainment studio, and integrating technology into every fibre of their stories. Shima Capital - After chatting with Kevin, the groundwork they're putting in place to support the games community in integrating web3 is really impressive, you're all in for a treat. Work across sports, entertainment, gaming, web3 or emerging tech? Grab a ticket for 5-6 February now: https://lnkd.in/esRubMc2 We have quite the backlog to get through, so see you all in two weeks to announce Wave 3 with some more very special guests 🤝

‘It’s only rock’n’roll…’ 😎👌🌟 https://lnkd.in/eruJx2bs #startmeupremix #advertisingandmarketing #advertising #creativity #brandpartnerships #marketing #musicindustry #tv #film #gaming #guildofmusicsupervisors #canneslions

Game Entertainment & Fan Experience network! Need some inspo for attention-grabbing activations? Check out this BizBash Sports article by Claire Hoffman (article link in comment below) A few highlights include: #PrimeVideo promoting the new season of "Reacher" with a 15-foot-tall action figure outside #AllegiantStadium, featuring challenges and prizes. #DosEquis creating a state-of-the-art robotic brass band jukebox for college football games, accompanied by a full-service bar and foam finger for photo ops. #USAA marking the Army-Navy Game with a 374-pound bag of tea, sourced from veteran-owned businesses, displayed throughout Boston. Various brands, such as #AmericanExpress, #CELSIUS, and #Heineken, utilizing oversized props like a Game of Thrones-inspired throne and a massive #pickleball paddle to enhance fan experiences at #sports events. #BizBashSports #GameEntertainment #FanExperience #GameExperience #FanActivation #LinkedInSports

In this new article, I shared my perspective on the main issues with #TheGameAwards2023 and game awards in general. I also suggested a few ideas on how to improve the current situation. Do you guys agree with me? What are your thoughts on this matter? #GameIndustry #GameAwards #TheGameAwards #E3

Our new Sports product - Attentionflow.ai is here! Check it out and please share with anyone you think could benefit from this. #sports #sport #ai #aicontent #sportsnews

This is another example of how Scan is different from our competition. Identifying the opportunity for collaboration between Audio/Tech and being able to provide solutions to our customers/ end users is what makes us different

As I look at my LinkedIn feed,I am noticing more media & gaming opportunities. The operators are looking for ways to connect with their patrons. Just posting an opinion without supporting it with some example of a statistic or analytical trend is not what the wagering public wants. When an organization want to increase the scale in terms of revenue and size,a sound strategy must be executed. A strong social media and literary presence is critical. How innovative you are will determine the market leader. If this was the Kentucky Derby,the following would be the field. Fanatics ,Bet MGM ,FanDuel ,DraftKings Inc. ,Rush Street Interactive ,Caesars Sportsbook & Casino ,Entain ,Monumental Sports & Entertainment PENN Entertainment, Inc ,ESPN & bet365. Read more of my work in Bettors Insider, Inc. #sportsbetting #gaming #casino #EspnBet #Philly #atlanticcity #lasvegas #washingtondc https://lnkd.in/gFXYeKdT

Gamification is everywhere and everyone is a gamer 🎮 (Who hasn't rolled the Billa App Wheel recently, I wonder 🤔). What can brands gain beyond the high level entry points in gaming and how can they gather everyone around their campfire in gaming? There is a lot to explore when it comes to building connection with the gaming community, learn more about the dentsu perspective in the podcast below⬇ : #thoughtleadership #adverisiggaming #gaming