Tina Tuccillo’s Post

Marketing and CX Program Facilitator Announcement: We are thrilled to announce that Tina Tuccillo will be leading an enlightening session on "Why Smart Ads are Increasing in Prominence''. Tina is a seasoned expert in performance marketing, data-driven strategies, and continuous improvement. With extensive global marketing experience, she has honed her skills as an adaptive leader and collaborative problem solver, driving growth, revenue, and brand building for both B2C and B2B companies. In this session, Tina will cover: •Smart-Ads are revolutionising the way CMOs, and their teams communicate with their consumers every day.  •Smart Ads and Campaigns are helping companies highlight their key selling points and attract new customers. •How companies are using Smart Ads as part of campaigns for your business to showcase different products, services or offers. •How targeted keywords and locations are being used to optimise spend and targeting. Welcome back, Tina! Looking forward to your session!

5 must-know marketing terms for every entrepreneur Are you a coach or a consultant and you want to relate yourself with some marketing terms? These are few basic terms for you to know. I believe if you understand these terms, you will know how to align your product with your audience interest. 1. Positioning This is a unique way you use to differentiate your product from competitor's. 2. Consumer behavior Your business exist because it serves a consumer. Understanding how they behave is consumer behavior. 3. Funnel This is a step by step journey you take your audience through to convert them from onlookers to fans. 4. Media buying This can also be called paid advertising. Securing a spot on the web to showcase your product to the world. 5. Customer relationship management (CRM) This is how you manage interactions with your customers and prospects. The list can be longer. But let's have this for today. Got something? Follow me Kiitan Jones to get more marketing tips on positioning, content strategy, growth hacking, consumer behavior, audience monetization.

Embarking on a marketing strategy is not just a task - it's an expedition into the heart of your brand. With decades in marketing, I’ve learned that the secret to resonating with your audience is a personalised strategy. Here’s my condensed guide: 1️⃣ Step 1: Engage and Educate Begin by fully understanding your brand. Engage every stakeholder, educate each department and unify efforts to draw insights from the entire business and customer base. It’s about building a comprehensive picture from varied perspectives. 2️⃣ Step 2: Tailor the Strategy Every business is unique, requiring a custom-made strategy. I work across departments, piecing together an evidence-based strategy through a series of precise stages: ✅ Review sales and marketing to assess our standing. ✅ Create a target list that echoes our sales ambitions and market potential. ✅ Conduct market research to bridge any knowledge gaps. ✅ Develop a marketing strategy that aligns seamlessly with overall business and sales targets 3️⃣ Step 3: The Discovery Phase A discovery session kicks off the journey, deploying tools like PESTLE and SWOT analyses to understand the brand's current position. Defining customer personas and USPs sets a solid groundwork for strategic direction. 4️⃣ Step 4: Collaboration for Insights Close collaboration with sales is vital to glean first hand insights. This is about getting to the core of what wins business and what might be slipping through the cracks, paving the way for refined messaging and new opportunities. 5️⃣ Step 5: Strategic Targeting Understanding who your customers are and why they choose you is crucial. Detailed analysis of sales data and market trends helps tailor campaigns and strategies to your audience’s needs. 6️⃣ Step 6: Objective Market Research Market research is indispensable, shedding biases for decisions grounded in evidence. This involves customer research for detailed personas and preferences, alongside competitor and industry research to ensure our approach is distinctive. 7️⃣ Step 7: Crafting the Strategy With a wealth of insights, I craft a comprehensive strategy encompassing clear objectives, audience identification, channel selection and success metrics. This approach is not a mere execution of tasks but a dedication to understanding your business intimately, ensuring strategies are not only successful but also sustainable. As the market evolves, so do our strategies, maintaining agility for continuous growth. In need of a marketing leader who can create a bespoke strategy that speaks to your unique business needs? Let’s connect. #marketingstrategy #businessgrowth #smes

Ever wondered why some brands seem to speak directly to you? It's not serendipity; it's Account-Based Marketing (ABM) at its finest. 🎯 ABM isn't just marketing's new buzzword; it's a strategic approach that aligns sales and marketing efforts to target high-value accounts with personalised campaigns. Here's a breakdown of the secret sauce that makes ABM so effective: Tailored Communication - Every message is crafted with the recipient in mind, making it more relevant and engaging. Focused Strategy - Instead of casting a wide net, ABM targets a specific list of accounts, ensuring resources are used efficiently. Aligned Goals - Sales and marketing teams work together towards common objectives, enhancing overall performance. But how can you master ABM? Start by identifying your key accounts. Develop bespoke content that addresses their specific needs and challenges. Leverage data analytics to refine your approach continuously. The twist? While ABM is highly targeted, its principles of personalisation and collaboration can amplify your overall marketing strategy. By treating each customer as an 'account' and tailoring your efforts, you can create a more engaging, impactful experience for all. Remember, in a world where attention is the new currency, ABM helps you spend it wisely. 🚀 #AccountBasedMarketing #MarketingStrategy #Personalisation #SalesAlignment #CustomerEngagement

Ever wondered why some brands seem to speak directly to you? It's not serendipity; it's Account-Based Marketing (ABM) at its finest. 🎯 ABM isn't just marketing's new buzzword; it's a strategic approach that aligns sales and marketing efforts to target high-value accounts with personalised campaigns. Here's a breakdown of the secret sauce that makes ABM so effective: Tailored Communication - Every message is crafted with the recipient in mind, making it more relevant and engaging. Focused Strategy - Instead of casting a wide net, ABM targets a specific list of accounts, ensuring resources are used efficiently. Aligned Goals - Sales and marketing teams work together towards common objectives, enhancing overall performance. But how can you master ABM? Start by identifying your key accounts. Develop bespoke content that addresses their specific needs and challenges. Leverage data analytics to refine your approach continuously. The twist? While ABM is highly targeted, its principles of personalisation and collaboration can amplify your overall marketing strategy. By treating each customer as an 'account' and tailoring your efforts, you can create a more engaging, impactful experience for all. Remember, in a world where attention is the new currency, ABM helps you spend it wisely. 🚀 #AccountBasedMarketing #MarketingStrategy #Personalisation #SalesAlignment #CustomerEngagement

Ever wondered why some brands seem to speak directly to you? It's not serendipity; it's Account-Based Marketing (ABM) at its finest. 🎯 ABM isn't just marketing's new buzzword; it's a strategic approach that aligns sales and marketing efforts to target high-value accounts with personalised campaigns. Here's a breakdown of the secret sauce that makes ABM so effective: Tailored Communication - Every message is crafted with the recipient in mind, making it more relevant and engaging. Focused Strategy - Instead of casting a wide net, ABM targets a specific list of accounts, ensuring resources are used efficiently. Aligned Goals - Sales and marketing teams work together towards common objectives, enhancing overall performance. But how can you master ABM? Start by identifying your key accounts. Develop bespoke content that addresses their specific needs and challenges. Leverage data analytics to refine your approach continuously. The twist? While ABM is highly targeted, its principles of personalisation and collaboration can amplify your overall marketing strategy. By treating each customer as an 'account' and tailoring your efforts, you can create a more engaging, impactful experience for all. Remember, in a world where attention is the new currency, ABM helps you spend it wisely. 🚀 #AccountBasedMarketing #MarketingStrategy #Personalisation #SalesAlignment #CustomerEngagement

"What is the biggest challenge for marketers today?" (aka it's impossible to be an expert at it all) Marketers in 2024 should... ➡ Have a deep understanding of our market ➡ AND our customers' evolving needs ➡ Advocate for cross-functional collaboration across the company ➡ Build a strong, desirable brand ➡ Drive growth initiatives that generate $$$ quarter after quarter We should also be... ✨ Creative ✨ ✨ Innovative ✨ ✨ Fast ✨ ✨ Analytical ✨ ✨ Inspirational ✨ ➕ On top of that: We build our personal brands, help the founders/CEOs/sales teams build their personal brands, construct partnerships, set up corporate influencer strategies, and, in all other ways possible, try to convince the world that our company/product is the most awesome one out there. HOWEVER - In my opinion, deeply understanding what's going on with: 1️⃣ Sales/CS (why do we win/lose deals?) 2️⃣ Product (product strategy vs. positioning?) 3️⃣ The market (competitive intelligence) ... already brings you halfway. If you're on top of those three areas, you've probably already solved your biggest challenges. (Please feel free to fight me on this btw) 👀 PS. Check out my contribution on the topic and those of others in the article in Entrepreneur Magazine: https://lnkd.in/enByKxvG #productmarketing #positioning #branding

Marketing is the backbone of business growth, and mastering its intricacies requires understanding the dynamic interplay of various elements—enter the 7 Ps of marketing. The 7 Ps represent a comprehensive framework that empowers businesses to: ✅ Conduct a thorough marketing audit ✅ Hone their value proposition ✅ Perform a competitive analysis As the cornerstone of any successful marketing strategy, these Ps pave the way for effective planning and execution, ensuring businesses resonate with their target audience while staying ahead of the competition. Here is the breakdown :) 1️⃣ Product: Crafting offerings that meet customer needs and stand out in the market. 2️⃣ Price: Strategizing pricing strategies that reflect value and drive profitability. 3️⃣ Place: Choosing the right channels to distribute products or services, reaching customers where they are. 4️⃣ Promotion: Engaging in compelling communication to raise awareness and drive sales. 5️⃣ People: Harnessing the power of human capital to deliver exceptional customer experiences. 6️⃣ Process: Streamlining operations to enhance efficiency and customer satisfaction. 7️⃣ Physical Evidence: Creating tangible evidence of quality and value to bolster credibility. Regularly reassessing these Ps is crucial, ensuring alignment with evolving customer needs, technological advancements, and competitive landscapes. Just as local influencers bring authenticity and connection to their communities, mastering the 7 Ps equips businesses with the tools to authentically engage and resonate with their target audience, driving impactful results. Excited to see how businesses leverage the 7 Ps to thrive in an ever-evolving marketplace. Let's connect and share insights! 💡 #MarketingStrategy #BusinessGrowth #7PsOfMarketing

Marketing in the Business World 🙂 Marketing is about creating value for customers and building strong, lasting relationships with them through a well-thought-out mix of strategies and activities. It's an ongoing process that requires understanding the market, delivering quality products or services, and effectively communicating their benefits to the target audience. It encompasses a wide range of activities designed to understand consumer needs, create value, and build strong customer relationships. Here are the core components of marketing: #Market_Research: This involves gathering, analyzing, and interpreting information about the market, including understanding customer needs, preferences, and behavior, as well as studying competitors and market trends. #Targeting_and_Segmentation: Identifying and dividing the broader market into distinct groups of consumers with similar needs or characteristics, then selecting which segments to target with specific marketing efforts. #Product_Development: Creating or improving products or services to meet the needs and desires of the target market. This includes everything from design and features to quality and usability. #Branding: Developing a strong, recognizable brand that resonates with the target market and differentiates the product or service from competitors. This includes creating a name, logo, tagline, and overall brand identity. #Promotion: Communicating with the target market about the product or service through various channels such as advertising, public relations, social media, content marketing, and sales promotions. The goal is to generate awareness, interest, and desire. #Customer_Service: Providing support and assistance to customers before, during, and after the purchase. Good customer service helps build loyalty and encourages repeat business. Marketing involves understanding consumer needs, developing products or services that meet those needs, and effectively communicating their value. By employing a strategic mix of market research, targeting, product development, branding, pricing, promotion, distribution, sales, customer service, and analytics, businesses can build strong customer relationships and achieve sustained growth. #Marketing #Customer_Service #Branding #Marketing_Strategy #Product_Development Tserennyam Sukhbaatar Tutehau Hunkin

Are you making the most of personalization in your marketing efforts? Personalized experiences can significantly increase engagement and conversion rates. 🤔 How well do you know your target audience? ✅ Use data to create detailed buyer personas and tailor your messaging to address their specific pain points and needs. 🤔 Is your content resonating with your prospects? ✅ Personalized content, from emails to landing pages, ensures your message is relevant and compelling to each recipient. 🤔 Feeling the disconnect between marketing and sales? ✅ Personalization bridges the gap, aligning your messaging across all touchpoints and creating a seamless customer journey. 🤔 Have you noticed a decline in response rates? ✅ Personalized outreach cuts through the noise, making your communications stand out and encouraging higher response rates. 🤔 Want to build stronger relationships with your clients? ✅ Personalized interactions show that you understand and value their business, fostering loyalty and long-term partnerships. Think generic campaigns are enough? In today's market, one-size-fits-all strategies fall flat. Personalization ensures your marketing efforts are impactful and effective. By embracing the power of personalization, you can enhance your marketing strategies, build deeper connections with your prospects, and drive greater business success. Don’t just communicate—connect. #Personalization #B2BMarketing #CustomerEngagement #SalesLeadership #MarketingStrategy #ClientRelationships