Tina Gershoff’s Post

The National Golf Foundation has been reporting impressive exponential growth among golfers in recent years. This insightful feature from Howard Ruben for Retail Dive explores the latest surge of interest in the sport in detail, offering striking insights from industry executives. Brands like adidas, Nike, Under Armour, and several noteworthy independent labels continue to blend golf with fashion, appealing to a diverse array of audiences and positioning the sport as a complete lifestyle experience.   Particularly fascinating are record levels of diversity between players, coupled with increased engagement from the youth. The article shares words of wisdom from Olajuwon Ajanaku, co-founder of Eastside Golf, a brand that has collaborated with Air Jordan and is beloved by Stephen Curry and Barack Obama. He emphasizes the crucial role of representation in attracting youthful consumers, as well as sharing the history of pivotal golf icons to inspire younger generations. Tiger Woods, undoubtedly a key figure in golf's rise since the 1990s, has us eagerly awaiting updates on Sun Day Red, his newest endeavor with TaylorMade Golf Company.   Celebrities like Tyler the Creator, Pharrell Williams, and Macklemore are embarking on their own golf-inspired fashion endeavors with Bogey Boys, LVMH, Converse, Lacoste, GOLF le FLEUR*, Golf Wang, and more. We've also been paying close attention to Malbon Golf, noted for their collaborations with The Coca-Cola Company, New Balance, and TAG Heuer, (to name just a few.) From entertainment venues like Topgolf, Drive Shack , and PopStroke Entertainment Group to luxury fashion runways, it's clear that golf presents incredible potential for innovation and growth. A beautiful sentiment is expressed in the article by Geoff Cottrill, Chief Brand Officer at Topgolf, and Matt Daniels, owner of Blackballed Golf: there is currently an incredible opportunity at hand to celebrate diversity and unite individuals from all walks of life through their shared love for the game.   #brandstrategy #entertainment #fashion #golf #sports

🏌️♂️⛳️ The 2024 Masters Tournament garnered attention for Scottie Scheffler's impressive performance on the leaderboard, but, off the course one standout emerged: Malbon Golf 🏆 Here's why: (Personally, I was unaware of the brand until Jason Day's endorsement. Initially, I assumed it was an Australian label capitalising on local slang ‘Melbourne’. I was wrong.) 👕 When Masters officials politely requested Jason Day to remove his Malbon sweater vest, it ignited controversy. Was it justified? Likely not. While the garment may not have appealed to everyone's taste, singling out Day and, consequently, Malbon seemed unjust. The Masters, known for their traditionalist stance, inadvertently bolstered Malbon's brand with this move, akin to past bans on disruptive fashion. 👟 Similar to Nike's iconic banned 'Air Ship', the 'Malbon Golf Championship' vest gained notoriety, becoming a coveted item (setting one back a cool $460AUD 🤑). Despite the setback on the course, Malbon emerged triumphant, capitalising on the situation. In an era where golf is evolving, seeking to break free from tradition, Malbon's disruption has not gone unnoticed, resulting in a significant boost in brand recognition and social media following. Malbon is an LA-based company making waves, poised for expansion into other sports realms that's already taking place. 🖥️ Interested in more golf insights, reviews, and exclusive offers? 👉 Sign up for The GTC newsletter: https://bit.ly/GTC-Signup

The women's golf apparel market is witnessing significant growth and is projected to expand further by a CAGR of 6.30% from 2024 to 2031. North America is currently leading the market, contributing about 40% of the global revenue, with a market value of USD 580.48 million in 2024. This trend is expected to continue, with a forecasted CAGR of 4.5% for North America. Europe follows with over 30% share, while Asia Pacific is projected to grow at the fastest CAGR of 8.3%, highlighting a growing interest in golf among women in this region. The rise in the number of women participating in golf is driving sales in the women's golf apparel market. As more women take up the sport, there's an increased demand for apparel that combines style with functionality, allowing them to perform their best while feeling confident on the course. The competition from non-golf brands is also shaping the market, as they expand their product lines to include golf-inspired apparel, leveraging their established brand presence to attract customers. The impact of the COVID-19 pandemic on the women's golf apparel market was noticeable, with a temporary decline in demand. However, as restrictions eased, the market has seen a resurgence in interest. The market's growth is being driven by technological advancements in materials and manufacturing processes, as well as strategic marketing initiatives that are broadening its appeal. By 2031, the global golf apparel market is expected to reach USD 7868.66 million, growing at a CAGR of 6.3% from 2021. The market's expansion is being propelled by technological innovations and strategic marketing, which includes engaging in effective branding and social media campaigns to reach a wider audience. Consumers are also showing an increasing interest in sustainability, pushing brands to offer eco-friendly and ethically produced products. Key industry players are shaping the market through innovation and expansion, with companies like Nike Golf, Adidas, Perry Ellis, and Under Armour among the notable names. These brands are at the forefront of the market growth, catering to the increasing number of female golfers seeking high-quality and fashionable golf apparel.

My latest on Curated looks at "The Most Recommended Junior Golf Apparel." When a kid gets interested in the game, there are many things for them and their parents to consider. What clubs to play, whether they should take lessons, whether they should strive to compete, and other considerations are what parents and kids want and need to know. In this article, I looked at one aspect of the game that kids and parents might be interested in learning more about: What should they wear on the golf course? Many options exist, and in this article, I shared some of my most recommended brands to consider when choosing junior golf fashion for your kiddo.

"🏌️♂️⛳️ Lululemon is teeing up its game in the golf world with a fresh take on style and performance. Check out this fascinating article to discover how Lululemon is elevating the golf experience: #GolfFashion #Lululemon #GameChanger"

The US women’s golf market is the fastest growing segment domestically, and manufacturers and brands are all attempting to understand how to take advantage of creating and selling products to this new constituency. However, before addressing their needs, marketers and product designers/developers need to identify the current attitudes, needs and opinions of this underserved and underdeveloped market segment. This is where the 2024 Purchasing Power of Women in Golf provides insights into the current mindset of females who are new to the game, those who have played for a long time, good players, high handicaps, Private vs. Public players, by age, by income level, plus much more. Additionally, Golf Datatech uses its unique resources and industry knowledge to project the size of the women’s market at retail (total of $2.14 billion), as well as the various segments, including balls, bags, gloves, shoes, woods, irons, putters, wedges, distance devices and golf apparel sales. Beyond estimating the sale potential of the women’s market, we also investigate: -Attitudes about the general experience of playing the game -Shopping for golf products -Design preferences -Cosmetic preferences For more on this exciting study, or to purchase, visit https://lnkd.in/gnSEUnRb As always, we’d love to hear from you. Please email info@golf-datatech.com.

Tiger Woods just launched a brand selling mediocre golf polos for $200 Seems like a joke, but there is a $17,000,000,000 reason why… After leaving his +25 year relationship with Nike Tiger has struck out with TaylorMade to introduce his own line of golf apparel, Sun Day Red While the brand touts “innovation” and a “player first” mentality It’s hard to see what kind of “technology” is being used to justify the price tag. For the most part, the recent launch in the US has been seen as disappointing However, I would argue Tiger doesn’t give a sh*t about what the US market thinks of the brand He’s got his eyes on a bigger payday The Asian market China alone represents an $8.9B golf market (4x larger than the US) Korea and Japan aren’t far behind in the amount they spend on golf every year And the Asian market for golf is expected to just keep growing… The price tag makes more sense in Asia as well On average, Asian golfers spend more on gear than other countries Their desire to have the latest brands, tech, and equipment is where golf retailers have been seeing huge returns over the past decade TaylorMade and Tiger both know golfers with that mindset will flock to buy something with his name on it Lastly, Tiger has had some very public trouble over the past decade… But I think his reputation is more an American sentiment than global I think the Asian market has less knowledge and opinion on the character of one of the best golfers of all time Which bodes well for the aging athlete as he turns to trying to replace tournament winnings with shirt sales With that I have two questions for you... 1. Do you think Tiger's products are worth the price? 2. What do you think Tiger's reputation is like in Asia? Let me know what you think in the comments. ---------------- If you enjoyed this, drop me a follow (Brian Becker) or tune into my podcast Why Brands Work where we decode the success behind your favorite brands.

We're excited to share that British News Today cited Fact.MR in their recent article for our insights of the Golf Apparel Industry. The article focuses on the rising demand for the women's golf apparel and discusses surging popularity of the golf apparel business. According to Fact.MR's analysis the global golf apparel market is forecasted to reach 𝗨𝗦$ 𝟱.𝟰 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 in few years. 𝗚𝗼𝗹𝗳 𝗔𝗽𝗽𝗮𝗿𝗲𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗶𝗻 𝗗𝗲𝘁𝗮𝗶𝗹: https://lnkd.in/g9kj8Zk It is anticipated that the existence of manufacturers who create custom embroidered golf apparel using wrinkle-free material will create a novel opportunity for the market. Such fabric is used to create embroidered clothing, which aids in regulating the golfer's body temperature while they are playing. Read more about 𝗿𝗶𝘀𝗶𝗻𝗴 𝗱𝗲𝗺𝗮𝗻𝗱 𝗳𝗼𝗿 𝗴𝗼𝗹𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: https://lnkd.in/dVnxRF52 𝗔𝗿𝘁𝗶𝗰𝗹𝗲 𝗠𝗲𝗻𝘁𝗶𝗼𝗻𝗲𝗱: https://lnkd.in/dWbbz9Ap Businesses involved: Antigua Group, William Murray Golf, Under Armour, Callaway Apparel Europe, Oakley, Acushnet Holdings Corp, Mizuno USA #golf #golffitness #golfnews #golfbusiness #golfindustry #apparel #apparelindustry #apparelmanufacturing #apparelfactory #apparels #forecast #businessanalytics #businessanalysis #businessintelligence #businessinsights #factmr #factmrinsights #factmranalysis

𝐆𝐨𝐥𝐟 𝐂𝐥𝐮𝐛𝐬, 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭, 𝐜𝐥𝐨𝐭𝐡𝐢𝐧𝐠 & 𝐚𝐩𝐩𝐚𝐫𝐞𝐥   𝐢𝐧 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐂𝐨𝐩𝐲@ https://lnkd.in/dbZX93T3   Golf is a sport activity popular among business individuals as it is used as a means to offer closure of business deals. #Golf #equipment consists of various items that are essential to play the sport of golf, and are also crucial in providing an enriched experience to the player. Golf equipment include golf balls, golf shoes, golf clubs, and other aids such as wedges and putters. The golf equipment market trends that fuel the market are increasing consumers’ disposable income, growth in professional and amateur female golfers, and trend of golf tourism, owing to setup of golf courses across the world. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐩𝐢𝐞𝐜𝐞𝐬 𝐨𝐟 𝐠𝐨𝐥𝐟 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭: 𝐆𝐨𝐥𝐟 𝐂𝐥𝐮𝐛𝐬: These are the primary tools used to hit the golf ball. A typical set of golf clubs includes various types, such as drivers, irons, wedges, and putters. 𝐆𝐨𝐥𝐟 𝐁𝐚𝐥𝐥𝐬: Golf balls come in different models and designs, each with its own performance characteristics. 𝐆𝐨𝐥𝐟 𝐁𝐚𝐠: Golfers use bags to carry and transport their clubs, balls, and other accessories around the course. Golf bags come in various styles, including stand bags, cart bags, and staff bags. 𝐆𝐨𝐥𝐟 𝐓𝐞𝐞𝐬: Tees are used to elevate the golf ball off the ground, making it easier to hit with a driver or a long iron. They come in different lengths and materials. 𝐆𝐨𝐥𝐟 𝐆𝐥𝐨𝐯𝐞𝐬: Golf gloves provide grip and help prevent blisters or calluses. They are usually worn on the non-dominant hand for right-handed golfers (left hand) and vice versa. 𝐆𝐨𝐥𝐟 𝐒𝐡𝐨𝐞𝐬: Golf shoes have special spikes or cleats on the soles to provide traction and stability when walking on the golf course. They also help maintain your balance during your swing. 𝐆𝐨𝐥𝐟 𝐀𝐩𝐩𝐚𝐫𝐞𝐥: Golf attire is often subject to dress codes at golf courses. Common golf clothing includes collared shirts, slacks or shorts, and golf-specific shoes. 𝐆𝐨𝐥𝐟 𝐀𝐜𝐜𝐞𝐬𝐬𝐨𝐫𝐢𝐞𝐬: These can include items like rangefinders, ball markers, divot repair tools, and umbrellas. Rangefinders can be especially useful for determining the distance to the hole or hazards. 𝐆𝐨𝐥𝐟 𝐂𝐥𝐮𝐛 𝐂𝐨𝐯𝐞𝐫𝐬: Club covers are used to protect the clubheads from damage during transport and when not in use. #golfequiment #golfclub #golfclothing #golfapparel #sportsequipment #sportsapparel

🏌️♂️ The golf accessories market is on the brink of tripling in size over the next five years. This surge hints at a fascinating shift in consumer behavior. Golf brands have traditionally been about selling products more than a lifestyle. It seemed the focus was on tapping into an existing, aging (yet increasingly affluent) market to maximize revenue. What can we sell people who play? Some brands tried to sell a lifestyle, but they failed to be aspirational - pushing a "fratty" lifestyle that perpetuated negative perceptions of the sport. But things are changing. Enter the new era of golf marketing. Brands like Grayson Clothiers and content platforms like ACL Golf are flipping the script. They argue that selling the golf lifestyle isn't just about attracting current players; it's about drawing in new ones. In 2024's Nearly Now report we talk about “No Where to Go But Outside.” Post-pandemic, people are eager to de-virtualize and socialize in person. Activities like golf, tennis, pickleball, and running are thriving in unique ways. The golf ecosystem isn't just adapting; parts are  engaged in strategic renewal and found ways to grow off the courses. Beyond the greens, ventures like golf simulators and Top Golf have become gateways into the sport. This trend leads us to Tiger Woods' latest venture: Sun Day Red. It's not just a brand; it's his entry into the lifestyle market, post-career. The initial offerings? Purely soft goods - no clubs, shoes, or traditional accessories. It's not just niche brands taking this route. Fashion giants like Lululemon and Ralph Lauren are crafting 'golf lines' that blend athleisure with a hint of luxury/sophistication - perfect for the course, yet possibly too stylish to risk a grass stain. This shift towards an aspirational lifestyle meets a previously unaddressed customer need, paving the way for substantial growth. Brands are realizing there's more to golf than just the game. FORE!!! 🏌️♀️