Tina (Borelli) Iannacchino’s Post

How can political campaigns in the US effectively reach critical voters, many of whom are underrepresented in traditional voter files? 👥 During the 2024 #USElection campaign season, it's essential to reach the right audience with the right message at the right time to win the battle for voter attention. One of the most profound shifts in political advertising is the use of contextual AI to understand and predict voter interests and behaviors. By focusing on the context of ad placement, campaigns can engage voters more organically, aligning political messages with content that voters are already consuming on a privacy-first basis. 📈 Discover how contextual targeting can enhance voter engagement in this Digiday article: 🔗 https://lnkd.in/e-a6Msyk #PoliticalCampaigns #2024Election #ContextualAI

How can political campaigns in the US effectively reach critical voters, many of whom are underrepresented in traditional voter files? 👥 During the 2024 #USElection campaign season, it's essential to reach the right audience with the right message at the right time to win the battle for voter attention. One of the most profound shifts in political advertising is the use of contextual AI to understand and predict voter interests and behaviors. By focusing on the context of ad placement, campaigns can engage voters more organically, aligning political messages with content that voters are already consuming on a privacy-first basis. 📈 Discover how contextual targeting can enhance voter engagement in this Digiday article: 🔗 https://lnkd.in/emWJ3_h8 #PoliticalCampaigns #2024Election #ContextualAI

How can political campaigns in the US effectively reach critical voters, many of whom are underrepresented in traditional voter files? 👥 During the 2024 #USElection campaign season, it's essential to reach the right audience with the right message at the right time to win the battle for voter attention. One of the most profound shifts in political advertising is the use of contextual AI to understand and predict voter interests and behaviors. By focusing on the context of ad placement, campaigns can engage voters more organically, aligning political messages with content that voters are already consuming on a privacy-first basis. 📈 Discover how contextual targeting can enhance voter engagement in this Digiday article by our Head of Political, Issue Advocacy and Goverment Kara Ullmann: 🔗 https://lnkd.in/eDHFKc2K #PoliticalCampaigns #2024Election #ContextualAI

Empower your political campaigns with household-level targeting and unparalleled precision. Dive into Simpli.fi's blog to explore the future of political advertising and learn how to connect with the right audience like never before. #AdTech #PoliticalAdvertising

Empower your political campaigns with household-level targeting and unparalleled precision. Dive into Simpli.fi's blog to explore the future of political advertising and learn how to connect with the right audience like never before. #AdTech #PoliticalAdvertising

Empower your political campaigns with household-level targeting and unparalleled precision. Dive into Simpli.fi's blog to explore the future of political advertising and learn how to connect with the right audience like never before. #AdTech #PoliticalAdvertising

📢 🚨 Calling all political advertisers! Samba TV has just launched its Real Time Political Audiences product 🇺🇸 alongside early adopters Yahoo Advertising and TelevisaUnivision. With record-breaking political spend trying to reach a dramatically fragmented voter base in this election cycle 🎯🚀, it is imperative for campaigns to be able to target audiences at the regional level and in real time. Don’t just take it from us, here's what our partners are saying ⤵ : “Hispanics are one of the biggest and most influential voter groups in the U.S. As political advertisers look to further engage with our audience, we look forward to partnering with Samba TV to enable a more effective way to inform Spanish-speaking voters across the country.” -TelevisaUnivision Senior Vice President of Product Management Brian Lin “With Samba TV’s Real Time Political Audiences, political advertisers leveraging Yahoo DSP are able to optimize audience reach while controlling frequency to maximize results.” -Yahoo Senior Vice President of Product Strategy & Management Adam Roodman. “As we are well underway with the presidential campaigns, it is crucial to integrate a comprehensive understanding of your audience into your targeting strategy, merging trusted first-party sources such as Samba TV with other campaign inputs.” -National Media Research, Planning & Placement CIO Adam Wise #politicaladvertising #realtime #programmatic

The 2020 election cycle was dubbed a "digital election" as traditional campaign tactics moved online. The same is true for 2024. Understanding the complexities of targeting political audiences is essential when creating actionable strategies to optimize your campaign using DSPs. Check out my latest MediaPost article: https://bit.ly/3Sre9ri

The 2020 election cycle was dubbed a "digital election" as traditional campaign tactics moved online. The same is true for 2024. Understanding the complexities of targeting political audiences is essential when creating actionable strategies to optimize your campaign using DSPs. Here's what you need to know. https://bit.ly/3SjGleM #2024Election #PresidentialElection #TargetAudience #DigitalElection

The 2020 election cycle was dubbed a "digital election" as traditional campaign tactics moved online. The same is true for 2024. Understanding the complexities of targeting political audiences is essential when creating actionable strategies to optimize your campaign using DSPs. Here's what you need to know. https://bit.ly/3Sre9ri MediaPost #2024Election #PresidentialElection #TargetAudience #DigitalElection