Tim McCracken’s Post

Major 🤯 today at #RaganDisney from Keynote Andrew Davis .... the importance of taking the time to create a "Digital Doppelganger" through AI. This results in an authentic representation of you, allowing you to have you as a partner (not a replacement) and creating a better you in the process. Learning how to work with AI (not ignoring it) is crucial for communications, public relations, and marketing professionals now and into the future.

Exciting news from Smartly! 🚀 Thrilled to share how we're revolutionising the way brands connect with consumers through our AI-Powered #SmartlyCreative. In today’s fast-paced digital world, staying ahead requires not just creativity, but also efficiency and intelligence. That's where Smartly Creative steps in, enabling creative and media teams to deliver impactful, personalised content at scale: 🌟 Effortless high-quality creative production to keep your brand in the spotlight. 🌟 Personalized campaigns that speak directly to your audience's context and needs. 🌟 Performance-driven insights that refine your creative strategy in real-time. Explore more about how we’re transforming brand-consumer relationships and empowering marketers to achieve their big ideas. https://bit.ly/45iZWBJ #WorkSmartly #SmartlyCreative #DigitalAdvertising

Did you know that 76% of consumers are more likely to purchase from brands that personalize their ad experiences? Personalization isn't just a trend—it's a key driver of customer love and business outcomes. Smartly Creative simplifies the ad creation process, enhances personalization, and boosts campaign performance with real-time insights - all powered by Smartly AI. Huge shoutout to my amazing colleagues for their dedication and hard work in making this launch a reality! #SmartlyCreative #AdTech #Innovation Stat Source: Exploding Topics

Unleash your Creative Ad-Design Potential 🪄 Transform Brand - Consumer relationships with AI-Powered Smartly Creative ⚡ Smartly Creative produces, personalizes, and powers intelligent creative, empowering marketers to meet the ever-growing demand for content in today's digital landscape without compromising on the big idea. With Smartly Creative, creative and media teams can now: ✅ Produce quality creative at the volume and velocity needed to stay relevant. ✅ Personalize content with context at scale with Smartly AI. ✅ Power performance with real-time insights to improve brand creative governance. Take a deep dive here: https://bit.ly/45iZWBJ #SmartlyCreative

https://lnkd.in/eB3W7YXR How to build a timeless brand in the age of AI - part 3. Focus on emphasizing your brand’s values and mission. In a day and age where there is an epic content overload, a mass of voices try to compete for your prospect’s attention. The basics of branding come back into play: What’s your story? People love a story they can relate to. It gives them common ground, and a reason to like you. What does your brand stand for? You may want to be careful to not just get caught up in the latest fad or trend when you decide that. But again, go back to your ideal customer profile – what would matter to them? What will resonate with them? What will make them feel that you actually understand? Do you struggle to get traction with your small business marketing? Watch the linked video for a possible solution. #smallbusinessbranding #localbusinessbranding

Concerns over "brand safety" have led advertisers to steer clear of news platforms, resulting in a decline in journalism quality. However, startups are leveraging AI to classify articles by bias, with the goal of drawing advertisers back. This could potentially revive funding for high-quality journalism and reshape the public conversation. This makes me think… Can this AI-based approach truly win back advertisers to news platforms? And might this unintentionally create a new bias in news due to the preferences of advertisers? I'd love to hear your thoughts! #marketing #advertising #ai #aitech #smarttech #branding

Recently, I had the opportunity to speak at an advertising class at Baruch College, where I received my MBA. The topic of discussion was how AI is transforming the world of advertising and marketing. During the talk, I highlighted the importance of imagination as a key skill to excel in a world run by prompt technology, whether it be text or audio. I also shared the presentation and talk track (in a follow up post since LinkedIn only allows me to upload one doc at a time) as a resource for anyone interested in learning more about this topic. Check it out! #AI #marketing #advertising #BaruchCollege #imagination

In the fast-paced realm of branding and public relations, Artificial Intelligence (AI) is not just a futuristic concept—it's a present-day game-changer. Brands that harness AI's power are rewriting the rules of engagement, creating more impactful, efficient, and personalized experiences. This blog delves into the transformative role of AI in branding and PR, offering insights and strategies for staying ahead in an automated world. #inMMGroup #Artificial Intelligence #Content Creation #Predictive Analytics #NewBlogPost

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age When Sir Martin Sorrell talks about the future of the advertising industry, we should all be listening closely! Here are his top 5 areas where AI will affect the industry. 1️⃣ Visualisation and copy writing 2️⃣ Hyper personalization 3️⃣ Media planning and buying 4️⃣ Agency & client efficiency 5️⃣ Knowledge transfer These will touch all parts of the ad business from budgets and time to market, to client-agency relationships and company structure. And much more! How do you think AI will impact the industry in the next 3-5 years? Full article linked in the comments below. 👇 --------------- P.S. If you liked this, ♻️ repost to share with your network too! #AI #ChangeManagement #Advertising #GrowthMindset