Tim Moore’s Post

In the September Market Report, we turn to historic data and analysis to try to assess where the market is headed. Read an extract of the report here.

𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐃𝐞𝐥𝐢𝐜𝐢𝐨𝐮𝐬 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐅&𝐁 𝐌𝐚𝐫𝐤𝐞𝐭! Forget bland, boring healthy food! The market is exploding with bold flavors and targeted benefits that tantalize our taste buds and prioritize well-being. This short piece delves into the global surge towards nutritious eating and the captivating trends fueling this culinary revolution. https://lnkd.in/dUDgiWBe 𝐏.𝐒. 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐟𝐨𝐨𝐝 𝐭𝐫𝐞𝐧𝐝𝐬 𝐛𝐞𝐥𝐨𝐰! #healthyeating #foodtrends #futureoffood #marketresearch

Changing Behaviour & Rapid Evolution in the Drinks Industry. Using our own platform data and panel research, we discuss four trends for brands and agencies to keep tabs on: 🍸 Intoxication in Moderation 🍹 Drinking Habits of the Physically Fit  🍸 From Inflation to Drinkflation  🧉 Novelty and Experimentation Follow the link in comments for the full report, or see excerpts in the slides below ⬇️ #advertisingandmarketing

If you are an operator you need to begin not just thinking about this upcoming requirement, you need to get your house in order now. Data is the key here. Good read on what you need to do.

𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐃𝐞𝐥𝐢𝐜𝐢𝐨𝐮𝐬 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐅&𝐁 𝐌𝐚𝐫𝐤𝐞𝐭! Forget bland, boring healthy food! The market is exploding with bold flavors and targeted benefits that tantalize our taste buds and prioritize well-being. This short piece delves into the global surge towards nutritious eating and the captivating trends fueling this culinary revolution. https://lnkd.in/dUDgiWBe 𝐏.𝐒. 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐟𝐨𝐨𝐝 𝐭𝐫𝐞𝐧𝐝𝐬 𝐛𝐞𝐥𝐨𝐰! #healthyeating #foodtrends #futureoffood #marketresearch

Here is a very interesting article from The Spirits Business about the potential growth of the alcohol-free spirits industry. We are glad the data shows how this trend is not stopping! https://lnkd.in/gjgkaWd9

The 5 Best Smart Food Scales in 2024

Some data to go with your coffee: Our Fall National Coffee Association USA market research (NCDT) found that #coffee consumption among the 25-39 age cohort is stronger than ever. Driven by the non-espresso category (which contains frozen blended coffee, cold brew coffee, and nitro coffee) past-day consumption in this age group has outpaced the traditionally higher consumption rates found among coffee drinkers aged 40+. And, out-of-home coffee consumption is continuing to bounce back to pre-pandemic levels, with 36% of Americans report having an in-office coffee station, up from a low of 26% in January 2021. Other Key Findings include: ● Despite being nearly unknown when NCA began tracking it, #coldbrewcoffee popularity has skyrocketed up by 45% since January 2023 and 300% since 2016. ● Drip coffee makers are the most popular preparation method (40% of past-day coffee drinkers), followed by single cup brewers (27%), cold brewing (16%), and espresso machines (11%). ● Lattes are the most popular espresso-based beverage (consumed by 18% of Americans in the past-week) followed by espresso (16%), and cappuccinos (15%) ● 30% of Americans had flavored coffee in the past-week. Vanilla is the most popular, with caramel and hazelnut tied for second, followed by mocha. ● 81% of American coffee drinkers have coffee with breakfast, compared to 38% in the morning, 15% with lunch, 19% in the afternoon, 7% with dinner, and 10% in the evening. #beveragetrends #coffeeroaster #barista #specialtycoffee #drinks Get the report: click on "National Coffee Data Trends" at https://www.ncausa.org/ Finally, a shout-out to our research partner Cheryl Hung and the team at Dig Insights for their...insights!

We’ve teamed up with the National Coffee Association USA on their latest Cold Coffee Report. Released this week, the new research underscores cold coffee’s continued momentum—as well as the whitespace that exists when it comes to consumption in the home. Here’s what the NCA found: — Cold coffee drinkers will drink coffee all day long, while the majority of hot coffee drinkers only drink coffee at breakfast. — Cold coffee drinkers enjoy the beverage year-round, beyond just the summer season, and growth trends that accelerated in 2021 are sustaining. — 25-to-39-year-olds are the largest demographic for cold coffee consumption. — Currently, only one in ten cold coffee drinkers have a cold brewing preparation method they use at home though 37% report they have attempted at-home brewing. To us, this gap signals the need for a way to easily make high-quality cold coffee at home. For more information on the NCA Cold Brew & RTD Report, visit https://ncausa.org/NCDT/