Tim Goudie’s Post

I love this blast from the past. So many amazing people around the world collaborating and creating in the then 'new' digital domain. Proud to have been part of it. This early experience which essentially had us enabling Facebook - and other online giants - is a reminder to think well beyond the next shareholder meeting. The growing industry of 'AI' tools is history repeating itself (or should I say creating itself). Learn the tools and stay critical. #keeplearning #criticalthinking

Instagram, the popular photo and video-sharing platform owned by Meta, raked in a hefty $32.4 billion from advertising in 2021, comprising a significant 27% of Meta's total revenue for the year. This impressive figure outpaced Google's YouTube, which earned $28.8 billion in ad revenue during the same period. The disclosure of Instagram's revenue was made as part of Meta's attempt to dismiss an antitrust lawsuit. It underscores the remarkable growth of Instagram since Meta acquired it in 2012 for $1 billion. Originally a small, revenue-free app, Instagram has flourished under Meta's management, demonstrating substantial revenue acceleration over the years. #clickmepakistan #instagram #youtube #revenue

🔍 Is Meta's plan for ad-free subscriptions a game-changer for the Indian market? Our founder Rehan Dadachanji dissects the challenges and opportunities as Meta sets its sights on an ad-free future in India. Read more in this article by BestMediaInfo! https://lnkd.in/d9ZDxHHc

As a part of Meta's effort to dispel FTC antitrust investigations, they finally had to break out Instagram's ad revenue, and it's pretty mind-blowing. $32.4 BILLION dollars in 2021 and growing at a 30% CAGR since 2018 🚀 There are some really interest tidbits and insights when you look closer: IG made up over 30% of Meta revenue in 2021... Remeber, this is a company Meta bought for $1B, and now it's 30% of the revenue of a $1.3 TRILLION market cap business 💰 Meta buying IG has got to be one of the best acquisitions of all time.. IG bought Meta an entire next generation of users and extended its runway as the dominant social platform for at least 3-5 years. Obviously, now TikTok is a much more formidable competitor for that title, but we'll see how that settles out. If I had to guess, with the tear that Meta has been on, IG will probably represent over $40B in revenue. Another interesting observation - IG makes more ad revenue than YouTube, but that might be because Youtube pays out a much larger % of ad revenue to creators. It's always fun when we get information a company doesn't want to give 😈

Meta’s ad-free subscription option launched in Europe earlier this month, meaning subscribers won’t see your ads and boosted posts but did you know that if you’re a subscriber, it removes your own ability to run ads and boost posts? Having created the service “to comply with evolving European regulations” surrounding data protection, Meta now offers users the chance to remove all ads from their Facebook and Instagram feeds. However, it’s become clear that some users were unaware that by opting into this option, they would lose the ability to advertise on Meta’s platforms themselves. Meta quickly explained that this detail was listed in the official conditions. Will users be forced to reconsider their ad-free subscriptions, or simply turn to other platforms for advertising? We’re keen to see how this latest development will unfold. 👀 Thinking about refreshing your marketing mix? Drop our MD Darren Davidson a line, or email him at darren.davidson@route.agency #Meta #DigitalAdvertising #SocialMedia #MarketingStrategy #SocialMediaMarketing

Probably the worst thing that can happen to advertisers. The last few weeks have been tough for brands that are heavily relying on META as their only advertising channel and TikTok was the second-best option for diversifying your TOF acquisition. Not to mention the potential of going viral organically or launching TikTok Shops. Some businesses are just going to die overnight. We’re currently moving budgets from META to TikTok. So the fact that growth will remain closely connected to META is a bit concerning. Curious how this one will play out. I bet that TikTok is going to be sold to a US entity. What do you think?

This week, Meta #️⃣ rolled out a new feature within Europe. They offer a subscription model where users can pay a monthly fee to use Instagram and Facebook ad free 📴. To my knowledge, they got pushed to offer an ad-free version because of ongoing pressure of the European Court of Justice regarding ad-policies 👩⚖️. The new model to me reveals some interesting insights 💡. A small hypothesis 🧪: If you consider that Meta was forced to implement this, most likely they offer the ad-free service at a price where they won't lose money💸. Or in other words - theoretically and simplified to the max: An average European account could be worth between $9.99 (directly paid to Meta) and $12.00 (over the app store) a month in ad-revenue for the company. If you look at the actual numbers of active accounts, which is probably somewhere between 300 and 400 million users across Europe, this equals roughly to a yearly turnover in ad-revenue of: $42'000'000'000 or $ 42 billions annually 💰💰💰💰(I had to google this to convert the number🤣). Of course, this is all very theoretical and, most likely, the truth lies somewhere in between. But nevertheless, the number seems pretty impressive. Working in a company myself which is using Meta strategically, I assume this number could be realistic ⚖️. In the end, this brings me to a fundamental question: who is the rightful owner of the data left behind digitally: the user who is using the platform or the company which is running it🤔? To me, in an ideal world there would be a model where users participate on the profit of the data they so liberally (conscious or unconscious) provide to all the big players & platforms out there (Meta, Alphabet Inc. TikTok, LinkedIn to only name a few). To me, the fair solution would be to offer a shared revenue model: meaning in this example - Meta should offer users who are ready to provide their data a share of the ad-revenue 🤝. How about everyone who's ready to receive ads on the platform moving forward receives a monthly $6.00 compensation ✔️. All users who are not willing to receive ads will continue to use the service for free but won't receive any ads and their data won't be shared ❌. Of course, this is all very simplified - in the end, the question remains: Who's the real and lawful owner of the data trails left behind digitally? And why are we not more keen on flipping those tabels✊? "If something is free - YOU are the product." ✊ - Richard Sierra Your thoughts? #meta #adrevenue #digitalmarketing #adpolicy #data #rightsofdata #dataprotection Sources: https://lnkd.in/dggFFBmZ https://lnkd.in/dYAGa-Ji https://lnkd.in/dk5KvUAS https://lnkd.in/dF_7zsru

I mentioned this may be a possibility several weeks ago...... Meta Europe will launch an ad-free Facebook at $US14 per month, or $US17 per month to cover both Facebook and Instagram. This is not inexpensive, but the $ amounts make sense when you consider that Meta needs to continue to maximize its revenue potential, while capping its revenue intake through a set monthly cost. In Europe, Meta currently generates $US17.88 per quarter from each EU user based on ad exposure on Facebook alone; so the monthly fee goes someway to mitigating that loss from ad revenue.

Meta Outlines its Approach to Brand and User Safety with New Mini-Site: Meta's new initiative outlines its core safety and responsibility principles, which feels like a counter to X's recent shifts. https://lnkd.in/gzuW9kJu #affordablysocial #socialmedia #smm #socialmediamarketing