Tim Cofer’s Post

🎧 CEO Matt (MJ) Joanou joined S&P Global's Carmen Lilly for an episode of IR in Focus 👇 "[Retail shareholders] want companies to be direct with them. They want them to be authentic. And when you come to them with waffly claims or statements, they're going to call you out...and so a huge piece of this is bringing your authentic voice directly and transparently to this new generation of shareholders." https://lnkd.in/eay5M9Pm

We've been saying that there is so much underpriced attention with brands at the Super Bowl. But how is your brand continuing engagement after the :30 second spot? Curious to learn more about Super Bowl Surround Sound? Reach out to us at surroundsound@vaynerx.com #superbowl #marketers #brandstrategy #attention

Just Released! The latest episode of my #digitalfrontdoor series with Doing Business in Bentonville. I talk with Toby Willse from Flywheel about the evolution in #retailmedia for brands on Walmart. #retailmedia #dbbnwa #omnichannelretail #topretailexpert

"In an environment where trust has fallen so low, the marketer's first job is to take their strategy and activate it in behavior. Not activated in nice words, good press releases and happy advertise." In our latest #ColdTake, a Gallup report on confidence in institutions spurs a discussion between managing partners, Kelly O'Keefe and Matt Williams, on the currency of brands: trust. In this clip, Kelly shares examples from Volkswagen and Wells Fargo of brands who needed consistent behavior that demonstrated positive intent after losing consumer trust. Watch the full Cold Take on YouTube: https://hubs.la/Q02D18vv0 Read the Gallup report: https://hubs.la/Q02D11mv0 Learn more about Brand Strategy at Brand Federation: https://hubs.la/Q02D196L0 __ Cold Takes are quick videos on recent news topics and their branding implications. #volkswagen #wellfargo #trust #gallup #trustininstitutions #branding #brandstrategy #brandconsulting #brandconsultancy

Head of Brands for One Group, Kamran Zulfiqar talks about the dynamic nature of leadership in today's competitive landscape Check out the full interview: https://lnkd.in/d-4ngC4v Kamran Zulfiqar #marketing #Unboxingsuccess #corporatelife #blackbox

Just been sent another pitch deck from a global company (working this time in Retail Media). Everything over 40 pages is anchored on the US market, literally no recognition of the existence of a global market; regions, key markets, broader contexts, major regional retailers, brands, key events.  Over the last 20 years I've seen this one size fits all approach far too many times, and if not reconfigured, it fails, every time.  Companies need to recognise nuanced approaches and appropriate expertise to scaling their business.  #consulting #expertise #thinkglobal #regional #global #youreapwhatyousow #getreal

Saw an ad done by The Duracell Company... It was one of the most brilliant ads I've ever read. The most interesting thing about the ad is how they dramatically envisage a time when technology incredibly advances... But one thing stays constant: POWER. It's interesting, fascinating and it links back to the product in a pretty good way. #copywriterforhire #salesandmarketing #directresponse

Brand bankruptcy is no longer a taboo topic. In today's fast-paced business world, it's a strategic decision that can lead to creative partnerships, new business models, and enhanced resilience. https://bit.ly/44Dmqx4 #BusinessStrategy #BankruptcyTrends #ResilientBrands #retailtrends

Learn the art of emotional selling from the masters: Red Bull, Coca-Cola, and McDonald's! 🚀 Tap into powerful feelings to elevate your brand. #EmotionalSelling #BrandStrategy #MarketingTips #AdvertiseWithHeart #BrandMarketing #MarketingMagic

Tomorrow I am moderating a panel (translation: schvitzing and panicking) with esteemed panelists: Joana M. Nada Shepherd, MBA, BSc and Sravanthi Muppidi about Revenue Streams outside of retail core competencies - I think this is a very hot topic. There was a time when Wall Street frowned (i.e. analysts hammered the stock) on any distractions away from main business and revenue functions. This is no longer happening and so we have retailers as ad agencies (Retail Media Networks), hotel operators (thinking RH), and entertainers (as experiential retail takes hold again - eg. many of the recent Coach activations). Bottom line: the discussion will be really great and I look forward to being with this group and the rest of the attendees at Total Retail Tech. September 11- 13 | Denver, CO https://lnkd.in/ghmNbPcg