Tiffany Kelly’s Post

The next wave of manufacturing opportunities in my opinion is to comodetize product creation, provide white labeling/Co-branding rather that trying to put your own brand their own product. Let the creators take care of marketing and sales. Pour all your resources into making product and building relationships with creators

What channels are you using in your #InfluencerMarketing strategy? Instagram continues to be the most popular platform for influencer marketing with 72% of marketers in a HubSpot survey saying they use it to work with creators. TikTok has jumped to 2nd place with 61% of marketers using it as part of their influencer marketing strategy, followed by YouTube at 58% and Facebook at 57%. At CannaSiteCo. we always recommend an omnichannel approach — identifying thought-leaders in different niches with highly engaged, localized followings. Remember, “micro-influencers” with a smaller following but more influence on a particular topic or group tend to be more effective than one with a giant follower count but generalized content.

The State of Influencer Marketing 2024 is now available! Here’s a sneak peek of the insights you’ll find in the new report: 📈 Nano-influencers consistently achieve the highest engagement across all platforms at an average engagement rate of 4.39%.  💰 While creators typically increase their influencer rates each year, the majority (57%) of creators say their rate has stayed the same in the last 12 months.  🤳 63% of marketers say influencer-generated content performs better than other brand-directed content. For more stats and insights, download the full report: https://lnkd.in/gDTdmhpS 

Influencer marketing isn't just a trend, it's a game changer. - Businesses experience an average return of 592% - 63% of consumers trust influencers more than traditional advertising. - Currently we are at a $21B spend in 2023. This spending is expected to increase to $47.80 billion by 2027. - 89% of marketers agreed that Instagram was the number one influencer marketing platform. YouTube came in second at 70%. - 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. - Only 25% of brands have explored Influencer Marketing. You are still early. What other stats have I missed? #influencermarketing #justthebeginning

Cuts spent nearly $7 million on influencer commission deals (think pay-for-post) in 2021. But Steven Borrelli, the CEO, says strategies like that aren’t practical in a 2023/2024 world: “I would never really suggest that in today’s climate because it just doesn’t work the same as 2021… it was a unique year.” We’ve been saying this at Kynship for a while now — pay-for-post isn’t dead, it’s just changed and isn’t sustainable for DTC brands. Going into 2024, pay-for-post deals will continue to be a less viable strategy for influencer marketing. Instead, influencer seeding is gaining popularity as a low-cost, higher-value option. (Make sure you check out the full episode with Steven and Cody Wittick on the full Cuts story with influencer marketing, I’ll link it in the comments):

Social ad spending may still be growing, but influencer marketing is the real star of the show. According to forecasts, influencer marketing is set to maintain double-digit growth through 2025, while paid advertising is only expected to see single digit growth. With spending on influencer marketing totaling $5.14 billion this year, compared to social ad spending's $68.45 billion, it's clear that brands are recognizing the value of collaborating with influencers to reach their target audiences. Are you considering incorporating influencer marketing into your brand's strategy? #InfluencerMarketing #DigitalMarketing #MarketingStrategy

Proud to be part of the innovative team at Influencer. 👏 "One of the most common questions from brand CMOs is whether influencer marketing can be measured. The answer is a resounding yes. Their second question is how influencer marketing can be compared to other media like television, programmatic, and out-of-home advertising. The answer lies in Brand Lift. However, the problem so far has been the high cost associated with Brand Lift, making it difficult for brands to invest in. But here at Influencer, we have decided to absorb that cost ourselves. We believe that making Brand Lift available across all our eligible influencer marketing campaigns is crucial for the growth of the influencer marketing industry."

According to a recent survey, investment in influencer marketing is increasing at a faster rate than traditional advertising spending. If you are interested in maximizing the impact of your influencer marketing efforts this #infographic with 8 easy steps might come in handy.

What came first, e-commerce or the influencer? It’s a tough question to answer these days as the two have become so dependent on each other. The rise of the influencer led to a rapid growth of e-commerce as it enabled brands to communicate directly with their customers in a way that wasn’t possible before Mark Zuckerberg decided to experiment with something called TheFacebook in the early noughties. Any robust e-commerce marketing campaign now needs to include influencer marketing. In 2022, 39% of marketers invested up to 20% of their marketing budget on influencer marketing, spending $4.14 billion in the US alone. In 2023, 67% of firms plan to increase their influencer marketing spend, and Business Insider has predicted that influencer marketing will be worth $15billion in 2024. Our latest guide shows you how to incorporate influencer marketing into your e-commerce brand's strategy: https://ow.ly/q65650Q6SY7 #influencermarketing #influencermarketingstrategy

Unveiling the future: Influencer marketing trends for 2024 In 2023, Hustle Media Influence, a division of Hustle Media, achieved a significant milestone by garnering 2.9 million content views across various campaigns and industries since its conception. That's a substantial number of eyeballs on campaign content! Click on the article below to find out what the future of Influencer Marketing holds for brands and content creators alike.