Tiffany Hardin’s Post

Behind every successful brand is a story of hustle, passion, and a few key moments that changed everything. From fueling Hugh Jackman’s transformation into Wolverine to earning the trust of top influencers like Miranda Kerr and Gwyneth Paltrow, my journey has been fueled by dedication and authenticity. Here are 3 secrets I learned to build a brand people can’t resist being a part of: 1 - Connect with Influential Figures: Identify key influencers or celebrities who align with your brand values and offerings. Getting them on board can amplify your visibility and credibility, just like when we partnered with Hugh Jackman during his Sydney filming of Wolverine. 2 - Prioritize Customer Satisfaction: Obsess over your customers’ needs and preferences. By delivering exceptional service and understanding what makes their lives easier, you’ll build trust and loyalty that fuels organic growth, just like we did with our customer-centric approach. 3 - Leverage Word-of-Mouth Marketing: Focus on creating a brand people genuinely want to be a part of. By building a community of satisfied customers who love what you offer, you’ll naturally attract new clients through word-of-mouth referrals, eliminating the need for hard sales tactics. So, who is on your hit list this week? #BrandRecognition #InfluencerMarketing #CustomerObsession #businesscoach #HughJackman #gwenethpaltrow #goop

As Black entrepreneurs, we know that the business journey is filled with unique challenges. 🚀💼 One of those challenges, especially for Black influencers, is the lack of equity in influencer marketing. Why does it matter? Equity in influencer marketing is more than just a buzzword; it's a pathway to leveling the playing field for Black business owners. Right now, Black influencers often face significant challenges, from limited opportunities to pay disparities. In Episode #156, we dig deep into why this topic is crucial and how Black entrepreneurs are currently navigating these issues. 🎧✨ Join us as we sit down with Jordyn Weaver, MIE , the brilliant founder of Forefront ATL to explore Equity in Influencer Marketing. Here's what you'll uncover in this episode: 🌟 The importance of equity: Learn why equity in influencer marketing is essential for empowering Black brands. 🔍 Challenges faced: Understand the hurdles Black influencers are currently experiencing and where they stand in the industry. 💪 Creating change: Discover how Jordyn's platform, Forefront, is pioneering solutions to uplift Black influencers and brands. Ready to join the conversation? 📈 Listen now → https://bit.ly/45DGwHg

Building Micro-Influencer Campaigns That Drive Authentic Brand Engagement 🤝 Mass celebrity sponsorships often miss the mark today. Savvy brands instead cultivate networks of micro-influencers who authentically embody their values. See Mercury Bank's recent #BankingOnDreams campaign. Rather than pay one huge athlete to rep their brand, they sponsored over 100 small business owners to showcase how Mercury empowers their entrepreneurial aspirations. The selected creators reflected Mercury's commitment to minority founders. Their content pushed past boring money tropes into real conversations about achieving passions. It resonated beautifully. One video from a non-binary cafe owner in Michigan has already garnered 500,000+ views - spreading Mercury's branding to highly relevant, yet untapped networks. This community-based approach to influence marketing fuels authentic connections no corporate ad can manufacture. Principles for getting it right: 🧑🤝🧑 Partner selectively with creators sharing your ethos 💬 Support content that meaningfully speaks to their audience 🤝 Maintain close creative collaboration for campaign cohesion At Communik, we leverage micro-influence strategies to build branded trust and allegiance with the right crowds. Want to explore grassroots partnership approaches that could work for you? Let's brainstorm! #MicroInfluencers #AuthenticEngagement #InfluenceMarketing #BrandPartnerships #MercuryBank #BankingOnDreams #MicroInfluencerCampaigns #SavvyBrands #ValuesAlignment #SmallBusinessEmpowerment #EntrepreneurialAspirations #MinorityFounders #RealConversations

Building Micro-Influencer Campaigns That Drive Authentic Brand Engagement 🤝 Mass celebrity sponsorships often miss the mark today. Savvy brands instead cultivate networks of micro-influencers who authentically embody their values. See Mercury Bank's recent #BankingOnDreams campaign. Rather than pay one huge athlete to rep their brand, they sponsored over 100 small business owners to showcase how Mercury empowers their entrepreneurial aspirations. The selected creators reflected Mercury's commitment to minority founders. Their content pushed past boring money tropes into real conversations about achieving passions. It resonated beautifully. One video from a non-binary cafe owner in Michigan has already garnered 500,000+ views - spreading Mercury's branding to highly relevant, yet untapped networks. This community-based approach to influence marketing fuels authentic connections no corporate ad can manufacture. Principles for getting it right: 🧑🤝🧑 Partner selectively with creators sharing your ethos 💬 Support content that meaningfully speaks to their audience 🤝 Maintain close creative collaboration for campaign cohesion At Communik, we leverage micro-influence strategies to build branded trust and allegiance with the right crowds. Want to explore grassroots partnership approaches that could work for you? Let's brainstorm! #MicroInfluencers #AuthenticEngagement #InfluenceMarketing #BrandPartnerships #MercuryBank #BankingOnDreams #MicroInfluencerCampaigns #SavvyBrands #ValuesAlignment #SmallBusinessEmpowerment #EntrepreneurialAspirations #MinorityFounders #RealConversations

🌹 This Valentine's Day, fall in love with the power of partnership! Discover "Influencer Marketing Collaborations That Are a Match Made in Heaven" 😇 in our latest blog. Perfect your strategy with insights that blend like chocolate and roses. Let's explore how to create partnerships that resonate and captivate. 💝 🔗: https://bit.ly/3Usl4lw . . . #InfluencerMarketing #ValentinesDayRead #MarketingCollaborations #DigitalMarketing

Collaboration is key in the influencer world! 🤝✨ At Galmore Management and Consulting, we excel in crafting ironclad Brand Collaboration and Partnership Contracts that align with your vision and protect your interests. 📝💼 Let us help you secure fruitful collaborations and build lasting relationships. #CollaborationContracts#InfluencerPartnerships#BrandCollabs#GalmoreManagementAndConsulting#galmoreconsulting

Discover the power of authentic connections! Learn how to harness the influence of micro-influencers to boost your brand's reach and credibility. Find out more about building valuable partnerships. #MicroInfluencers #BrandGrowth #InfluencerMarketing https://lnkd.in/dKW9KUhJ

🎙️New episode with Katie Stoller! Influencer marketing pioneer Katie Stoller shares her journey from styling A-list celebrities and managing celebrity gifting suites to global PR agencies to entrepreneurship. On this episode of The M Word, Jennifer talks with Katie about the origins of influencer marketing and the upside of pursuing her entrepreneurial dreams. Read the blog: https://bit.ly/44hu8Ng

Unleashing Impact: Mastering Influencer Marketing Strategies for Credit Unions of ALL Sizes Panel - General Session on Day 2 of the Marketing and Business Development Council Conference