As the market shifts away from Google's control, Novatiq is asking – will fragmenting the adtech ecosystem truly serve the industry's best interests? And what opportunities and challenges does this change bring for publishers, advertisers, and the consumer? Head over to Novatiq’s latest blog to find out more - https://lnkd.in/eb_6Fg_K #telco #DigitalMarketing #customerexperience #adtech #cookies #firstpartydata
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The long-held belief that subscriptions are the future for publishers seeking stable revenue is undergoing scrutiny. According to a new study, subscriptions are ranked as only the sixth revenue source for publishers, with a significant 44% reporting no earnings from this avenue. This prompts a critical question: are subscriptions truly the golden ticket, or should publishers focus on advertising innovations to stay afloat? Discover more insights Novatiq’s latest Spotlight - https://lnkd.in/dWAjMGBE #TelcoVerifiedIDs #marketing #CX #digitaladvertising #personalisation #datadrivenmarketing #adtech #cookies
Google kicks cookie deprecation down the road and publishers shy away from subscription models - Novatiq
https://www.novatiq.com
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Today, we witnessed Google's decision on cookies, highlighting the ongoing challenges within AdTech. The reliance on third parties for solutions continues to burden companies worldwide especially on the publisher side, prompting the need for constant adaptation. From Comscore to Moat, SSPs, DSPs, and now identity issues, the cycle persists, emphasizing the pressure on publishers to address intricate tech obstacles. It's time to shift the focus towards sustainable products benefiting both the supply side and demand side. Rather than imposing new tools, fostering mutual trust between parties is key. Collaboration and trust are vital for a healthier industry ecosystem. Let's learn from this and prioritize working with trusted entities, ensuring accountability for any breaches of trust. Personally, I've emphasized QPT - quality, performance, transparency - with remarkable outcomes. By prioritizing these factors, we've attracted more clients, improved rates, and deepened partnerships. It's evident that a focus on mutual benefit and trust yields positive results in the long run. #AdTech #Trust #Collaboration
Google to keep cookies—what the major reversal means for advertisers
adage.com
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As Google begins to phase out third-party cookies this week, Captify®'s CEO, Mike Welch, spoke to AdExchanger to shed light on the pivotal role that search intent data will play for advertisers navigating a cookieless future: "When third-party cookies go away, signals like Captify’s search intent-based audiences will be one of the few sustainable third-party segments – think 'car intenders' or 'business travelers'." Read the full article on AdExchanger: https://lnkd.in/eNV4nz7M #cookielessfuture #adtech
If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? | AdExchanger
adexchanger.com
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📢 Exciting partnership update! LiveRamp and global ad-tech giant Epsilon join forces to amplify user privacy and empower publishers to unlock more revenue. Through LiveRamp’s Authenticated Traffic Solution (ATS), publishers can seamlessly connect first-party data in a privacy-centric way. What's more? Epsilon’s PubLink, powered by CORE ID, will now be interoperable with LiveRamp’s RampID, expanding addressable inventory access for brands. The beauty lies in easy integration, futuristic advertising strategies, and a commitment to global privacy standards. As Chad Peplinski of Epsilon notes, this collaboration sets new industry standards, benefiting publishers, advertisers, and users alike. Here's to innovating together! 🚀 #cookieless #AdTech #PrivacyFirst
LiveRamp and Epsilon Partner to Protect Publishers and Brands from Impact of Third-Party Cookie Deprecation
businesswire.com
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Discover consentless traffic and how publishers can monetize it in a cookieless world. Explore strategies to decrease its share while maximizing revenue! 💡📈 #DigitalAdvertising #PrivacyRegulations #MonetizationStrategies https://lnkd.in/dEnzSQCy
What is Consentless Traffic? Strategies for Non-Consented, Cookieless Monetization
https://blog.clickio.com
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The era of the cookie is crumbling, and the AdTech industry is getting a taste of the future. We're seeing exciting advances that are reshaping the landscape and we, as an industry, have created solutions that address concerns of scalability and effectiveness. From the rise of first-party data to the adoption of alternative identifiers, we're creating a more targeted, privacy-conscious advertising world. Hear from our Chief Product Officer, Kim Gilberti on embracing the change and building better functionality in a world without cookies. Read The Current article here ➜ https://lnkd.in/eXVmGDS8 #CookielessAdvertising #PrivacySandbox
Dear cookies, we are never ever getting back together | Experian Marketing
thecurrent.com
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🍪🔒As the industry braces for third-party cookie deprecation, Adlook, a new cookieless DSP, is leading the way with integrating Google's Topics API. We caught up with Mateusz Jędrocha, VP of Branding Solutions at AdIook, to gain insights on how the DSP is carving out its niche in advertising. Read on to learn more about their innovative approach and what it means for the advertising ecosystem. #CookiesNoMore #PrivacySandbox #AdTech https://bit.ly/3FxYP4Y
The Time To Start Testing Google’s Privacy Sandbox Is Now: Q&A With Mateusz Jedrocha, VP, Branding Solutions, Adlook - AdMonsters
admonsters.com
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Novatiq’s latest monthly newsletter takes a cruise through the challenges of programmatic ads, from domain spoofing to the flaws in retail media networks to the bumpy road towards moving away from cookies. It's all about how the advertising world is adapting, and honestly, it’s quite the ride. Read more to stay informed - https://lnkd.in/eimuT8Jb #telecoms #marketing #CX #personalisation #adtech #firstpartydata #privacy #digitaladvertising
Google kicks cookie deprecation down the road and publishers shy away from subscription models - Novatiq
https://www.novatiq.com
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The era of the cookie is crumbling, and the AdTech industry is getting a taste of the future. We're seeing exciting advances that are reshaping the landscape and we, as an industry, have created solutions that address our concerns of scalability and effectiveness. From the rise of first-party data to the adoption of alternative identifiers, we're creating a more targeted, privacy-conscious advertising world. Hear from Kimberly Gilberti on embracing the change and building better functionality in a world without cookies. Read The Current article here ➜ https://lnkd.in/eXVmGDS8 #CookielessAdvertising #PrivacySandbox
Dear cookies, we are never ever getting back together | Experian Marketing
thecurrent.com
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Partnering with clients to increase profitability and decrease exposure to risk using the power of data, advance technologies, and analytics.
The era of the cookie is crumbling, and the AdTech industry is getting a taste of the future. We're seeing exciting advances that are reshaping the landscape and we, as an industry, have created solutions that address our concerns of scalability and effectiveness. From the rise of first-party data to the adoption of alternative identifiers, we're creating a more targeted, privacy-conscious advertising world. Hear from Kimberly Gilberti on embracing the change and building better functionality in a world without cookies. Read The Current article here ➜ https://lnkd.in/eXVmGDS8 #CookielessAdvertising #PrivacySandbox
Dear cookies, we are never ever getting back together | Experian Marketing
thecurrent.com
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