Tom Wills’ Post

Google’s reversal on reducing reliance on third-party cookies is no reprieve for publishers. The shift to a privacy-first approach and reducing cookie usage through opt-in processes remains critical. At Novatiq, we advocate for scalable, privacy-centric solutions that prioritise user consent and data security. Adapting to this new landscape will ensure sustainable growth in a privacy-first digital environment. Article by Kayleigh Barber for Digiday https://lnkd.in/e8JKsABi #digiday #publishers #publishing #cookies #google #cookiedeprecation

Who cares about Google’s cookie timeline? 🍪 Our CEO, Michael Beebe, shares Dstillery’s POV on what Google’s most recent cookie deprecation delay means for the industry. He also discusses how agencies and advertisers can get ahead with our ID-free® technology. Read the full blog here: https://lnkd.in/ew4hFtGy #thirdpartycookies #cookiedelay #cookiedeprecation

Ever since GDPR came into law in 2018, privacy has become the North Star of the digital world. As traditional signals used for personalised digital advertising are being withdrawn, a significant opportunity arises for telcos. This shift opens a new revenue stream and positions telcos at the heart of the digital marketing and adtech ecosystems. Delighted to share our latest piece of thought leadership, published by Advertising Week where we outline the opportunity at hand and assess the readiness of the market. Read the full piece here and learn how your telco can capitalise on this pivotal moment in digital advertising. https://lnkd.in/gTqN7_pV #ads #advertising #advertisingweek #cookies #telcos #digialmarketing #digitaladvertising #adtech  

Will cookies ever go away? TBD. But we can say with certainty, that a wave of #adtech innovation, which cannot be delayed or ignored any longer, has been sparked. At Dstillery, that innovation is ID-free®, an ID-less Behavioral Targeting solution that has been high performing and tested for 4+ years. Regardless of whether or not cookies ever go away, the benefits of ID-free are: 👉 It is a way to do privacy safe targeting for brands who cannot or do not want to track users, like healthcare & pharma brands. 👉 It is a way for brands to drive efficiency and scale above and beyond what addressable inventory can deliver. 👉 It is way to extend the reach of addressable targeting, leveraging the same behavioral seed data. 👉 And it is a way to drive significantly better results than crude contextual targeting can deliver. Check out the article below from our CEO Michael Beebe who provides much needed clarity on this time of opportunity for brands and agencies- "Whether or not cookies go away, ID-free -- and other innovative technologies from our adtech peers -- will have a significant place in the market. " 🔥 🚒

Will Google ever truly deprecate cookies? Maybe it doesn't matter. The latest delay is another reminder for advertisers to diversify their acquisition channels and chip away at their over-reliance on massive platforms for business growth. #Google #CookieDeprecation #Advertising

Google’s reversal on reducing reliance on third-party cookies is no reprieve for publishers. The shift to a privacy-first approach and reducing cookie usage through opt-in processes remains critical. At Novatiq, we advocate for scalable, privacy-centric solutions that prioritise user consent and data security. Adapting to this new landscape will ensure sustainable growth in a privacy-first digital environment. Article by Kayleigh Barber for Digiday https://lnkd.in/gZyqH-bE #digiday #publishers #publishing #cookies #google #cookiedeprecation

After Google announced its latest delay to cookie retirement last week, we face the question of what it means for Dstillery, and for the #adtech industry. If you believe the latest timeline, cookies are still slated to be retired from Chrome within the next 12 months, so really not much change at all. But maybe not. There could be more delays. Or maybe it never happens. Who cares? The genie of innovation is out of the bottle. The industry ought to focus less on debating Google’s timeline and more on reaping the benefits from the wave of adtech innovation that it has inspired. Dstillery has developed a behavioral targeting technology that does not use cookies, or any alternative IDs. We call it ID-free. If and when Google retires cookies from Chrome, we believe that ID-free will fill the gap with targeting that performs and scales, and to that extent, we have a stake in Google's timeline. But ID-free is more than just a cookie replacement. It is a way to do privacy safe targeting for brands who cannot or do not want to track users, like healthcare & pharma brands. It is a way for brands to drive efficiency and scale above and beyond what addressable inventory can deliver. It is way to extend the reach of addressable targeting, leveraging the same behavioral seed data. And it is a way to drive significantly better results than crude contextual targeting can deliver. Whether or not cookies go away, ID-free -- and other innovative technologies from our adtech peers -- will have a significant place in the market. When will Google actually retire cookies? Maybe 1Q 2025. Maybe never. Who cares? #thirdpartycookies #cookiedelay #cookiedeprecation

Seems like it is Privacy Sandbox day ... IAB Tech Lab's Shailley Singh's comment on adexchanger is definitely worth reading, just one highlight quote from my side: "2. No commercial guarantee or contract from Google. Privacy Sandbox aims to take over critical business functions like conducting a real-time auction, ad serving and reporting. But what is Google’s contract with buyers and sellers? If something stops working or doesn’t work as expected, who is accountable?  https://lnkd.in/dtH5m8Cs" Thanks for sharing your thoughts!

For the third time, Google has delayed its set deprecation date. Now Google intends to move ahead with third-party cookie deprecation in early 2025. This article is great to learn the ad industry’s reaction to the news. https://lnkd.in/di4S6Qnp #AdTech #DigitalMarketing #ThirdPartyCookies #DataPrivacy #Google

🍪 How does your cookie crumble? 🍪 Here's an interesting story about Criteo, an ad-tech company, and how Google's phase-out of third-party cookies is expected to impact them. 🍃🍪 Check out the article here below. 👇 What is the likely impact on your company? 💼🔍 #Google #Cookies #ThirdPartyCookies #BeckyAmble #FutureFocus Future Focus