Thinkbox’s Post

Did you know that over 1/4 of the world's population is allergic to pollen? 👩💼 Yep, that's a lot. If you know you know, and if you're one of the lucky ones - allergic people will search for every possible way to get rid of it 🥲🤧 🤖👀 VOX AI Vision is able to detect texts who talk about allergy or pollen and place you ads within them 💻 Imagine your ad popping right in those articles thanks to contextual targeting - you can be the solution the users look for! 🦸♂️ Find out more: https://voxexchange.io/

This one is for all the OTC health and wellness marketers. In 2022 the FTC updated its Endorsement Guides to acknowledge the proliferation of video content on social media platforms, including platforms like TikTok and Instagram. The FTC's updated guidelines now explicitly include provisions for video content, recognizing its growing importance in influencer marketing and endorsements. Here’s an example from a recent collab with our partners at Walmart that highlights OTC health and wellness products for Spring Allergy season.

A little word play goes a long way. Flonase is taking advantage of the enthusiastic (and massive) Bridgerton fanbase by partnering with Shondaland for its latest campaign. This season's romantic pairing is fondly referred to as "Polin" by fans, set to debut in May, when sneezing spikes and people reach for their allergy meds. Polin 🤝pollen. Shondaland posted a playful teaser on Instagram: There's only room for one Polin in the Ton. This serves as a great example of how creative marketing stands out, especially if it pulls in themes from modern stories, whether from TV, movies, books, etc. Creativity wins. #storytellingmarketing #pharmamarketing

April showers bring May flowers…with a side of sneezing, coughing and itchy eyes. Looking for new ways to connect with consumers suffering from spring allergies? Reach the households most likely to buy (and who really need your product 😉) with purchase-based targeting solutions. Follow the link for more 411. https://hubs.li/Q02sJQhl0 #AudienceTargeting #CustomerInsights #MarketingStrategy

Today, we are thrilled to highlight our partnership with Charleston ENT & Allergy and Allergy! Together, we have worked on many creative projects, including: ✅ Outdoor Advertising ✅ In-Stream YouTube Advertising ✅ Doctor Spotlight Video Production ✅ Content Strategy & Development ✅ OTT Advertising ✅ Social Media Marketing We love unleashing our creativity and are thrilled we were able to collaborate on these exciting projects! 🎥🌟 #ClientShowcase #SuccessStory

Not to be a SuperBowl hater….. BUT … I’ve decided my #SuperBowl ad related posts will relate to my self declared (and yes rather ‘non humble’ declaration of being a reformed marketer)… So…..let me start with this story. It clearly could have been addressed at: 1️⃣ the client brief 2️⃣ the agency idea / brief 3️⃣ storyboard 4️⃣ testing 5️⃣ production 6️⃣ editing 7️⃣ creative director approval 8️⃣ final client approval 9️⃣ DEI / Affinity group ‘disaster’ check! Note, the multiple steps and stages that it got missed. We as an industry and a discipline must learn and get better. Also, I’ve had to save so many situations at step 9️⃣ above …. Which is infuriating, draining and often UNSEEN…. Because of the lack of inclusion and representation in steps 1-8!!!! Most often via “hey, can you look at this, it’s about to go on air/go live”… At which point any feedback is met with anger, frustration, vitriol and why didn’t you tell us before 🤷🏾♂️🤷🏾♂️. That’s right, never a thankyou 🤣🤣🥲 What say you Lola Bakare Dr. Anastasia Kārkliņa Gabriel, PhD ?? Super Bowl: Uber Eats advert criticised for peanut allergy joke https://lnkd.in/g-3Hz8Xt #purpose #progress #people #prosperity #responsiblemarketing

Instagram has announced that a key driver for reach is send rates. So here's how to create content your audience can't wait to share with their friends 👇 🎀 Think about things your audience loves to do with their friends. For example, if you were an allergy-friendly food company targetting people with allergies, your audience might love to discover new treats with their friends who also have allergies. You could then use the CTA -'Share this with someone you would love to go free-from shopping with' 🎀 Evaluate what content has already performed well in terms of send rates. And think of ways to repurpose that content. (Don't fix something that isn't broken!) 🎀 Ask them questions. I know we say this a lot but it can cut out A LOT of the guesswork. Put an Instagram sticker on your story and ask 'What was the last thing they sent to their friends' or 'What do they usually share with their friends'. 🎀 Create memes. They have to be one of the most sharable types of content. I share them with my friends. My parents share them with their friends. My grandparents share them (our WhatsApp chats are full of them!) Follow for more social media and personal branding tips, tricks, updates and fun!

It's allergy season and it's not just pollen that's making our eyes water 🤧 it's the increased competition that brands are facing to capture the attention of consumers on Amazon and Walmart. According to a recent update to our Retailer Capability Matrix, the first product a consumer sees is sponsored for 9 out of 10 keywords on Amazon and 7 out of 10 keywords on Walmart. As being top of page (and top of mind for consumers) is increasingly hard to achieve organically, it's no surprise that many brands are turning to retail media to secure their position. In fact, we found that for 'allergy' keywords, the number of unique brands sponsoring on #Amazon and #Walmart is up 21% in March from last year. On Amazon, the increased demand for sponsorship has extended even more on page 2+, with the number of unique brands sponsoring spots beyond page 1 increasing by 59% from last year. So what can you do to stay competitive on a budget? Digital shelf analytics can help you to optimize your #retailmedia ROI by giving you key insights on areas such as: ✅ Which products are the most retail media ready? (in-stock with best-in-class content) ✅ Which keywords / retailers have the highest level of competition ✅ Which of your competitors are out-of-stock (reducing the bidding pool for your priority keywords) + plenty more! To find out how Profitero can help you with this, and even automate some of the work for you, check out: https://lnkd.in/esJXzm2t

So many people using the word "strategic" that couldn't plan their way out of a paper bag. Even though I'm guilty of it at times, my eye twitches every time I see the word "strategic" or "comprehensive." Seriously. Is there such a thing as a bullshit allergy? An example that we see everywhere: "The Blorbo Inc team made a comprehensive long-term plan and continuously optimized, resulting in 120% sales growth for Client Co!" Let me fix it: "Client Co grew sales 120% with Blorbo." Then: If you're going to say the "how", do it with the same straight to the point style. Put yourself on a fluff diet. #contentstrategy #b2b #marketing #demand