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The latest IPA (Institute of Practitioners in Advertising) Bellwether report highlights a “solid expansion” in total marketing budgets in Q1. David Grainger our senior vice-president and head of planning told The Media Leader that the “optimism” in the latest report showed “the resilience of the UK marketing landscape”. 🚀 He said: “It also points to how brands are beginning to adapt to the new communications economy.” Read more from David and other industry experts here 👉 https://bit.ly/44a5EoO #UKMarketing #MainMediaAdvertising #MarketingTrends #BreakthroughThinking #NewCommunicationsEconomy

Positive signs for marketing budgets! According to new research from the U.S. Ad Market Tracker, ad spending grew 6.2% in July, the biggest increase in 12 months. As digital marketing specialists, we see tremendous growth potential in digital media advertising for the remainder of 2023 and into 2024. The research shows that digital media claimed a 67% share of ad spending in July compared to 50/50 with traditional media in January. Let's connect to discuss how to optimize your digital marketing plans and budgets to make the most of this upward trajectory. With strong consumer demand, now is the time to double down on digital to achieve maximum visibility and results. #digitalmarketing #mediabuying #b2bmarketing #contentmarketing The report also signals potential smoother waters ahead for marketing compared to the bumpiness of the last few months. Economic uncertainty persists, but indicators like business travel and marketing job growth point toward resilience. We stay on top of the latest trends to continually refine strategies that drive growth regardless of conditions. With our expertise, your digital marketing performs in all climates. https://lnkd.in/gm-wg-rP

Have you ever invested heavily in an advertising campaign, only to receive a post campaign report that falls short of providing the actionable insights you need?   It's a frustrating experience that many advertisers face.   Our media audit work has shown that a staggering two-thirds of these reports are unfit for purpose.   But what distinguishes advertisers who consistently receive valuable insights from those who are left with subpar reports?   Discover the answer in my latest article, where I unveil the two essential elements that ensure top-notch post campaign analysis.   #media #advertising #mediaagencies #postcampaignanalysis   https://lnkd.in/eQFQ3Evj

Demand tangible, relevant, real-world (aka empirical) evidence to guide your advertising investment decisions. Read: Maximise your Ad Budgets: Invest Advertising Dollars with Confidence, Based on Data https://lnkd.in/gE-jNrgt #data #advertising #evidencebasedadvertising

Marketing investment remains in growth for the 10th consecutive quarter but at a slower rate amid inflationary pressures. CEO Patrick Reid on the latest IPA (Institute of Practitioners in Advertising) Q3 2023 Bellwether Report: “While event marketing spending is expected to rise throughout the fiscal year in 2023-24, marketers should remain agile. Smart budget management, innovation to stand out in a crowded market, and careful ROI tracking will all be essential for success in this space.” Click here to read more: https://lnkd.in/eD5GMejD #ImaginationGLBL #BellwetherReport #eventmarketing #experientialmarketing

A survey of 1,100 marketing and advertising executives shows 78% expect to increase or maintain their spend on radio/audio in 2024 -- up from 76% last year, according to Mediaocean. Ad Report: Eight In 10 Marketers Plan To Up Or Maintain Radio Spend This Year https://ow.ly/TE3W50QpOrk

Starting the week with a positivity boost: After 18 months, marketing budgets are finally on the rise! 🚀 Warc’s Global Marketing Index reports a score of 50.7 in December, driven by strong growth in the Americas and Europe. Mobile, digital, and out-of-home media show significant upticks, while TV budgets decline. In parallel, the UK's market research sector soared to a record £9 billion in 2022, with the top 100 agencies growing by 9.9%. Notably, the gender pay gap narrowed to 13.3%, below the national average of 14.3%. Promising signs of recovery and progress for the industry! #Marketing #MarketResearch #BusinessGrowth Lucy Davison Simon Dunn Danny Russell

The statistics, figures, and research data presented underscore the industry's acknowledgment of media agencies as indispensable partners in crafting successful and integrated marketing campaigns, writes Universal Mccann's Nkateko Mongwe. #advertising #media #mediaagency

It's IPA Bellwether Report time! The UK's marketing budgets got a nice boost in Q1 2024, keeping up with the growth we've been seeing since Q2 2021, the IPA's quarterly Bellwether Report tells us. This time, the report shows that 24.4% of UK marketing pros upped their budgets in the first quarter, with a net balance of 9.4% spending more - that’s almost the biggest jump we've seen in two years! 💪 It looks like this uptick in spending is thanks to the UK's economy getting better, bouncing back slightly from recession, and dealing with less inflation pressure. As companies start planning their budgets for the next financial year, there's optimism in the air. ⭐ A cool 40.7% of those surveyed are saying they'll put more into their marketing budgets, with only 18% thinking they'll cut back. That leaves us with a net positive balance of 22.8% feeling pretty good about their budget plans for the 2024/25 period. ⭐ Digging into where the money's going, events are the top pick for more spending. A net balance of 18.7% of respondents are planning to invest more in events than they did last year. Main media advertising isn't too far behind, with a net balance increase of 10.1%. .Ella Sagar talks to Paul Bainsfair, Sam Drake, David Grainger and other industry experts for the The Media Leader. #media #adtech #advertising

The Kantar Media Reactions 2023 report highlights the evolving landscape of advertising. Seek the complete article on our website for details. #Advertisng #report #KantarMediaReactions #advertisingreport #advertisingtrends