TH Experiential’s Post

Just like content, there is such a thing as BRANDED and ORGANIC community. In thinking about the brands that absolutely crush it with community-building, it's the ones that recognize, embrace and fuel the sub-communities that organically form within "the big C" of their community base. Not the ones who come up a with catchy branded title for their FB group, throw "exclusive" discounts at them and hope for the best. Here's to digging deeper! Thanks for the reminder, Kjetil Njoten.

In The Future Laboratory 2024 trends report, ‘living it live’ was identified as one of the key trends that are shifting consumer values. The hunger for live events will continue to rise as consumers seek spectacles and escapist entertainment. So, how can brands tap into this? The Super Bowl on Sunday was the perfect example of a live experience that has evolved from a football final into a spectacle and global stage for brands to build brand resonance through the power of experiential. Here are the three trends predicted by Future Laboratory that we believe will have the biggest impact on brand experience strategies this year 👇🏻 #futurelaboratory #futureforecast #superbowl #liveevents #brandexperiences #gamification #retail 

We prioritize the value our clients aim to provide to their customers, leading us to create exceptionally experiential rewards that resonate. 🙂 Dm us to know more. #consumerbehaviour #marketingagency #salesandmarketing

As the colder weather begins to approach, our US team are reminiscing about this year’s summer experiential extravaganzas. 🌞 With iconic Potato Chip Brands making waves at festivals, and a trip out of space with Samsung’s visit to Coachella, this blog is showing off key strategies to engage large audiences in the physical realm. Ready to read more? Read the full blog here: https://buff.ly/3sZPikp #USA #Marketing #Experiential #ExperientialMarketing #Branding

#TBT to when we launched Pupila to the world during SXSW in Austin! 🚀 Our brand activation at the festival was a milestone moment, connecting with brilliant minds at the intersection of creativity, innovation, and technology. For those who didn't catch it, Pupila is at the intersection of branding and technology, empowering human talent to reach new heights. 🌟 Pupila unleashes human imagination from the constraints of budget, the rising creative asset costs, and the endless effort needed to engage at every touchpoint. Our platform streamlines marketing efforts and places brand assets and guidelines at the core, empowering teams to collaborate smoothly and amp up brand consistency. With Pupila, creatives can focus on what they do best - letting their artistry shine! ✨ The SXSW launch was just the beginning. We're excited to continue partnering with forward-thinking brands and creatives to shape the future of branding. #Pupila #BrandingMeetsTech #SXSW #AustinTX #Creativity #ArtificialIntelligence #DigitalMarketing #Creative #AgencyLife #Branding #Marketing

💡 The Secret Sauce for Sonic Branding Success 🌐 Brands can actively engage audiences with their sound, but they need to go about it in the right way. Daniel Jackson, Partner at SonicBrand, reveals how brands can realise the potential for sonic branding to make lasting impressions. https://lnkd.in/eqhwagEz #sonics #brand #sonicbranding

FOOH can be leveraged for new product launches in the following ways: - FOOH can offer sneak peeks of new products to build anticipation and interest among potential customers before the official release. - Get ready to revolutionize your creative process and deliver unforgettable brand experiences. Let's make magic happen with Mixed Reality! 🎨🔮 - #CreativeTech #MixedReality #BrandInnovation #DigitalMarketing

Do you really need that rebrand? In 20 years I’ve helped more companies reposition themselves, than undertake a complete 360 rebrand. Why? They’re time consuming. They’re expensive. They’re not always the solution. The rebrand for BluCora to Avantax in USA was a 2.5 years engagement, a luxury not all companies have. Why consider a reposition?  - The ability to improve sales totals  - Enable you to enter new markets  - You’ve added new business units/products/services and need to address a new audience - You need to stay one step ahead of companies with a competitive advantage  - To retain relevance - New competitors, new tech or new trends have shaken up the market - To alter your brand’s perception It’s always been my promise to give my clients honest recommendations on what they need. To make commercially viable and smart decisions, delivering high-class expertise and work that gets results. If you’re ready to discuss your brand strategy solution drop into my DM’s or email me hello@nicolelevings.com #branddevelopment #brandstrategy #positioning #repositioning #rebrand

When brand stewards get together, like they recently did at Advertising Week New York, the conversations and panel discussions are usually about marketing, ad tech and trends shaping the industry. So we were pleasantly surprised to find that this year experiential was a hot topic (including our own “un-panel” called Experiential Grows Up 👀) The XP Land team came away with five experiential trends and takeaways that we think are important for all of us in the industry to keep in mind. Read the full story here: https://lnkd.in/gwd75rvA #XPLand #XLIST #2023XLIST #ExperientialIsEverything #ExperientialIndustry #advertisingweek

When your #brand connects with Kazm: 🕸️ Simplified ecosystem to unify all consumer touchpoints. ❤️ Customizable & embedded within your owned channels. When #consumers connect with your #brand:: 🎉 Gamified activations & experiences. 🏆 Rewards, perks, access, content & community. This is how #brandloyalty becomes #brandlove.