TiNY’s Post

Discover the inspiration behind our agency's name, Galle Road Creatives! 🌟 www.galleroadcreatives.com #AgencyLife #CreativityUnleashed #InnovationJourney #CreativeAgency #InspiredByGalleRoad #BehindTheName #CreativeStory #AgencyNaming #DiscoverCreativity"

Today's #compiled creative and cases from Ruckus, Carmichael Lynch, Tag & Ogilvy. Never miss a piece of creative, case study, or news. Click the link in the comments to subscribe.  #agency #agencywork #creative #casestudy #compiled

Today's #compiled creative and cases from Standard Practice, Brownstein, Carmichael Lynch & Wellcom Worldwide. Never miss a piece of creative, case study, or news. Click the link in the comments to subscribe.  #agency #agencywork #creative #casestudy #compiled

I do love this industry but sometimes it really does feel a tad unrequited… Paying to access briefs but not getting paid for all the hard work that goes into a pitch, paying for awards entries and tables but not getting paid for the endless hours of judging, paying for festival passes but not being paid for the time, effort and prep to speak at them, paying for PR but being asked to write in-depth editorial articles for free in the same publications… the list goes on and ooonnn and oooonnnnnn. The answer to most of the above seems to be ‘exposure’. But ‘exposure’ doesn’t pay the bills my friends! Especially when you’ve been getting paid in ‘exposure’ for the past two decades. I’ve built up so much ‘exposure’ that I’m thinking about launching it as a crypto currency. Starting a small, independent agency is financially tough - especially when you don’t ‘come from money’ yourself. And it’s baffling to see that in most circumstances the same system that applies to the big established beasts, applies to us. We talk about equality, but its also about fairness. Treating a massive conglomerate and a small agency the same might appear like its treating them equally, but it doesn’t give the smaller companies a fair shake of the dice. Which is a shame as indies are more likely to be built around underrepresented talent (like ours) and give more opportunities for new creatives to develop fresh, game changing ideas (like we do). And unlike the big beasts, indies can be a lot more agile and more likely to develop new ways of working that offer more value to clients and audiences (guess HOO does that too? Yeah, I know). I’ve said it before and I’ll say it again. Recognising brilliant creative should never equal the size of your wallet, but that’s the sad reality of the industry that we find ourselves in today. So whilst I sit and watch more brilliant indies go under, I think it’s about time the system changed. Not us. New interview with Creative Review out now: https://lnkd.in/ek__pqf9 Thanks Aimée McLaughlin for letting this small indie have a voice 💫 #fairness #advertising

The rock and roll world is notorious for its tales of excess and eccentric demands. But one story that stands out is that of legendary rock group, Van Halen, and their peculiar contract clause about brown M&Ms. At first glance, this might seem like nothing more than an absurd display of diva behaviour. However, the truth behind this seemingly bizarre request was far from a mere rock star whim. It was, in fact, a cleverly disguised safety measure. The M&M clause was buried within a lengthy rider that included detailed setup instructions for heavy, technical equipment. If the band arrived and found brown M&Ms, it was a clear sign that the venue had not paid close attention to the contract details. This red flag would then prompt a complete check of the equipment setup, often revealing dangerous oversights. So, what can agency owners learn from Van Halen's brown M&Ms? Details matter. The M&M story serves as a cautionary tale of the importance of thoroughness and attention to detail. If a client's specific requests are not taken into account, it might be a symptom of more significant issues, such as overlooking crucial aspects of a marketing strategy. Moreover, the story underscores the importance of safety. In our context, it translates to the safety of a client's brand. Neglecting details can jeopardise a brand's reputation, which can be a costly mistake. So next time you're planning a marketing strategy, remember the brown M&Ms. Pay attention to every detail. Your clients' success - and your agency's - depends on it. STANDOUT agencies know the devil is in the detail. Liked this post? Want to see more? Connect with me! #StandoutOrDie #StandoutSecrets #AgencyGrowth

Today's #compiled creative and cases from Crispin Porter + Bogusky, 180 Global, Global Prairie & Rodgers Townsend. Never miss a piece of creative, case study, or news. Click the link in the comments to subscribe.  #agency #agencywork #creative #casestudy #compiled

How 'award-winning' is your agency? Are you a GRAND PRIX? You might want to read what Kevin Lynch has to say on the matter before showing off: "No other sector of business is in such constant need to be patted on the head for doing a good job. And by relying on judges to tell us what’s good, we’re essentially outsourcing our opinions." Read the full rant and more 👇 #awardwinning #adawards #advertisingagency #advertisingindustry

The reality of the agency business...it's a dying one. And yet we would rather celebrate in Cannes and publish editorials ,vs making change, and no change is not about going digital. ( talented and a few new age are making a real effort ) https://lnkd.in/gTmmG9qJ #business #strategy

Rejections often sting, but sometimes, they can be the very thing that boosts our confidence and pride. I recently approached a client about creating an ad film for his brand. I shared my website link, showcasing my showreel, and eagerly awaited a response. Weeks went by with no word—no yes, no no, nothing. Eager to understand the silence, I followed up and eventually approached his assistant, requesting honest feedback. The assistant revealed that the client thought my work was of such high standard that he assumed my costs would be too high for his budget. He needed a low-budget ad film. Initially, I wanted to ask about his budget and negotiate, but then I realized: if he sees my work as high-standard, why should I lower it? So, I thanked him and said, “If you ever decide to invest in a high-budget ad film, feel free to contact me.” Walking away from this potential client, I felt an unexpected surge of pride and confidence. Usually, rejections hurt, but this one taught me a valuable lesson in client acquisition and self-worth. Have you ever had a rejection that made you feel stronger? It’s a powerful reminder that sometimes, maintaining your standards is more important than closing every deal.

As a creative agency that prides itself on doing unapologetic work for honest brands, we have a proposition for you ✌️ SPEAK TRUE. WALK BRAVE. We are sincere, never shy away from speaking our truth, and want to work with clients that head courageously towards campaigns that get people to feel something  🏋️ Honesty is an agent for change, because when you tell the truth there is nothing to fear. BUT, being honest isn’t a licence to be unkind. After all, unkindness is for the weak right? If this sounds like a bit of you, pick up the phone and chat to us. #creativeagency #speaktrue #walkbrave