Most young people nowadays are used to experiencing at least a portion of their lives through a screen.
It could be via what they watch on a streaming service, how they communicate with friends remotely, or how they get everything from news about politics to trends.
This has been a great way for businesses to thrive. Though brands like Slim Jim and Kroger may not have grown up digitally native like your average 15 year old, many corporations have captured the overwhelming zeal for online interaction and capitalized on the fact that this is just where most of us hang out these days.
But increasingly, younger people are demonstrating a resistance to ads and influencers on their social media feed.
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