The Outset’s Post

You know a brand stands out when everyone's talking about it. And, when their waitlist is 200,000-400,000 people deep. Rhode fits the "standout" bill. The viral Rhode lip case seems simple, but it addresses a need that’s not found elsewhere in the marketplace. Mix that with high-performing ingredients and a founder/marketing team with their finger on the audience's pulse, and you have a winner. #Viral #BrandSuccess #BeautyIndustry #Marketing

Brands are actively participating in our lives. We respond differently to these brands, which influence our decision making at multiple levels: ✅ wallet share (financial consideration) ✅ heart share (emotional connection) ✅ mind share (perceived brand prominence) Different responses & decisions 🛍️ "I would not pay so much for a body shampoo. There’re many cheaper products in the pharmacy and supermarket." 🛍️ "This has been my go-to brand for all body care products for many years." Market positioning aims to secure a unique and irreplaceable position in the minds of consumers – differentiated competitive advantage. ♟️ It facilitates the connection between a brand and its target audience across various touchpoints, leveraging different sensory experiences to deliver tangible and intangible benefits. ♟️ This strategy blends the elements of the marketing mix (7P: product, price, place, promotion, people, process, physical evidence) with communication and executional plans, guided with specific qualitative and quantitative marketing objectives to earn market share and drive revenue growth. The visual below is based on observations and experiences as a curious consumer passionate about branding. #consumerexperience #shopperdecision #consumerperceivedpositioning

💭 Reflecting on my marketing journey within the dynamic field of beauty products, embracing the comprehensive 360-degree life cycle. At the process starting point, a marketer must dedicate a lot of efforts to scout out optimal raw materials and cutting-edge techniques, channeling them into the Research & Development process to craft innovative prototypes. ⚖️ Witnessing the evolution from gram-scale experimentation to mass production in tons while meticulously upholding quality standards is a gratifying challenge. The transition from ideation to execution, preparing for the go-to-market phase, and meticulously analyzing post-launch metrics to measure the impact on our clients' lives is an immense satisfaction. 🙋♀️ Persionally, having had the privilege of working with both prêt-à-usée brands and bespoke (tailor-made) products has significantly contributed to shaping the versatile 360 marketeer I am today. The all-around perspective gained throughout the entire life cycle, from sell-in strategies to sell-out phases, underscores the importance of a comprehensive approach in the ever-evolving beauty industry. 🙏🏻 Grateful for the experiences that have molded me, and looking forward to continued growth and success in this dynamic field. #marketingjourney #BeautyIndustryInsights #360Marketeer #innovationinaction #brightfuture 💖

Find out how Rhode Skin's marketing campaigns turned me into a Hailey Bieber 'Belieber'!! Rhode Skin is a line of skincare essentials developed by Hailey Rhode Bieber. The brand focuses on nourishing the skin barrier, providing an instant dewy glow, and improving the overall appearance of skin over time. Rhode Skin offers a range of products, including a peptide lip treatment, a cleanser, an essence, a gel serum, and a moisturizer, all designed to restore, protect, and nurture the skin. The brand is committed to mindful skincare, using consciously-sourced ingredients and eco-friendly packaging Here’s a glimpse into how rhode skin didn’t just enter the market—it owned it. Rhode Skin’s launch was a masterclass in marketing, with the Peptide Lip Treatment selling out within days and a staggering waitlist of 440,000 eager customers. The numbers speak volumes, but what’s behind them? Rhode’s success wasn’t accidental. It was meticulously crafted, leveraging social media hype and influencer partnerships to create a buzz that turned into a roar. Each campaign was a calculated move on the digital chessboard, ensuring maximum engagement and conversion. The Rhode lip case campaign highlights the power of storytelling in marketing. They didn't just sell a phone case; they sold a solution, a convenient and stylish way to keep your lips pampered. Rhode's Coachella photobooth reminds us that big impact can come from simple ideas. The key is to create an engaging experience that aligns with your brand. People crave fun and shareable moments, so focus on that, and watch the brand love grow! Rhode Skin's bath bomb campaign proves that marketing magic lies in going beyond the product itself. They created an experience that was fun, surprising, and perfectly aligned with their brand identity. The collaboration between Rhode and Krispy Kreme is an example of how brands can leverage partnerships to create impactful campaigns that resonate with consumers and generate buzz in the market. Rhode Skin’s journey is more than a success story—it’s a blueprint for viral marketing in the digital age. It shows that with the right mix of data, analytics, and human touch, any brand can shine bright. #marketing #strategy #campaign #brandactivation #pr #rhodeskin #beauty Rudraksha Pawar

BELLAVITA's Bold Brand Marketing Experiment in Consumer Psychology Challenges Status Quo #AakashAnand #BELLAVITA #BELLAVITAs #bold #BoldMarketingExperiment #BRAND #challenges #Consumer #experiment #founder #Marketing #News8PlusPressRelease #psychology #quo #status #StatusQuo

IT IS brand awareness not product awareness. It' s brand awareness for a reason. At the consideration stage of any marketing funnel, you will typically embark on a product awareness campaign. Brand awareness MAY transcend just the "awareness" stage of any marketing funnel.

Liquid I.V. is refreshing its brand to enhance the customer experience and tap into the wellness-focused hydration trend. CEO Mike Keech views this as a pivotal moment for growth. The summer campaign includes a whimsical ad and will be showcased at major events. #digitalmarketing #rebranding #advertising #socialmedia #marketingpills #before9 #marketingin2024 #contentmarketing

Michael Cera as CeraVe’s new brand ambassador is brilliant. This is a perfect example of a brand taking a step outside of the box and taking a chance on doing something that’s not necessarily “on brand”. When you think of skincare, he’s probably the last person you’d think of if at all. But he’s generally well liked as an actor, no public problematic issues (as far as I know), and the most obvious piece here: his last name is spot on (well, close enough). Using him has clearly garnered the attention of thousands and is causing a stir on social media. Excited to see how far they take this and how successful it is for them. But let this be a testament for brands to not always do the most obvious, on brand thing and take a chance on doing something different. #cerave #michaelcera #socialmedia #brandambassador #creativemarketing

How to Run a Brand Awareness Campaign How can you increase brand recognition, particularly if your business is new? Brand awareness refers to how memorable your brand or company is to your target consumers. A brand awareness campaign aims to set a new or revised product apart from the competition. Learn now how to run a successful brand awareness campaign today….. https://lnkd.in/eQGd3kEH