Theodore Sweetser’s Post

Join us on Thursday, June 27, 2024, at 1:00 p.m. ET (GMT -4:00) for an illuminating webinar on leveraging connected real-world data to revolutionize campaign engagement and measurement. This session is designed for life science marketers and advertising professionals committed to optimizing their campaigns. What You'll Gain: 🚀 Advanced Measurement Techniques: Understand how to quantify the effectiveness of advertising campaigns using real-world data, and why conventional methods often fall short. 🌟 Proven Strategies & Case Studies: Examine real-world examples and case studies that demonstrate the success of data-driven marketing in life sciences. 🔮 Future-Oriented Insights: Explore emerging trends and innovations in data-driven marketing, with a focus on data tokenization and advanced analytics. Register here: https://hubs.ly/Q02zR1KV0 VideoAmp PurpleLab

Join Theodore Sweetser, our VP of Advertising, Joe Kotz from VideoAmp, and Scott Ronay from Datavant on Thursday, June 27 at 1 PM ET for a webinar on how to optimize campaign engagement using real-world data. Discover advanced measurement techniques, proven strategies, and future-oriented insights tailored for life science marketers. Register in the link below to stay ahead in data-driven marketing.

[Blog - the tea house] 💡 Dive into the future of marketing analytics with our latest article: "Why use reach and frequency instead of impressions in Marketing Mix Models?", by Romain WARLOP, PhD, Data Science Director at fifty-five. Explore practical examples where impressions-only models fall short and how incorporating reach and frequency metrics can revolutionize your decision-making process. 💡 Discover how integrating reach, maximal reach, and frequency through Agent-Based Models (ABM), empowers you to better understand consumer behavior. Read the full article on our blog 👉 https://lnkd.in/gBUN3R2m

👉 It's time to reserve your spot for PSRF's March 28th's lunch! 👉 Join us for a trending topic on capturing insights and data from social media in your brand strategy with Bernard Brenner -- a 2024 Changemaker award recipient. Here's a great takeaway from his interview on this award: 🌎 "Stop thinking about social media data as social media data and instead, think about it as ‘the world’s largest focus group’. And with AI and other data analysis tools we can analyze that data in the same way we analyze large primary quantitative data sets. The enormity of these data sets allows us to find some really finite and actionable insights." ✅ Learn more about Bernard's Social Intelligence Insider award here: https://shorturl.at/bhrV4. ✅ 11:30 am, Thursday on March 28th ✅ Ivar's Salmon House, Seattle ✅ Reserve your spot here: https://shorturl.at/dfHZ6 #PSRF #PugetSoundResearchForum #Microsoft #SocialIntelligence #MarketResearchers #MarketResearchStrategies #Changemakers2024 #SocialMediaData #SocialMediaListening

This lunch is relevant to marketing researchers and general marketing pros. It's the why-bother-with-social-media-at-all lesson. Really looking forward to Bernard Brenner's lessons here. Here's one great truth from Bernard: "Stop thinking about social media data as social media data and instead, think about it as ‘the world’s largest focus group’. And with AI and other data analysis tools we can analyze that data in the same way we analyze large primary quantitative data sets. The enormity of these data sets allows us to find some really finite and actionable insights."

In the dynamic world of marketing, where I blend my uni education in both technical and artistic specialties, the fusion of creativity and data analysis is essential 🫀+ 🧠= 🌟 With a deep fascination, I've learned that this unique combination leads to innovative marketing strategies. So let's see how the intersection of art and analytics can enrich the approach to marketing. #CreativeData #MarketingStrategy #InnovativeMarketing

🌐💰 "Digital Alchemy: Turning Data into Revenue Gold!" ✨📈 Get free audit: upxen.com 📊Fact: In the digital realm, we transform data into revenue gold. Discover the magic behind our digital marketing strategies!💼 🌟Data Wizards: Our agency's digital alchemists have mastered the art of turning insights into profits.🧙♂️ 🔍Secret Recipes: Unveil the ingredients of our success – data analysis, creativity, and strategic thinking.🧪 🚀Elevate Your Brand: Partner with us to witness the alchemical transformation of your brand's digital presence.🌟 #DigitalWorld #DataDriven #GrowthJourney #ChartingSuccess #AnalyticsMagic #DigitalTransformation #BusinessInsights #DataVisualization #UnlockingPotential #TechInnovation #DigitalSuccess #FutureReady #DataMatters #DigitalStrategy #TechTrends #InnovationNation #ChartingTheCourse #DataMagic #GrowthHacking #DigitalDiscovery #NavigateTheFuture #SuccessStories

"Set sail on the data sea with a human compass in hand. Find out how we navigate the tides! #MarketingCompass #DataDriven" Navigating the digital marketing landscape is no less challenging than captaining a ship through uncharted waters. The North Star? Predictive analytics. But there's a catch – while these insights can suggest where the trade winds blow, they can't replace the seasoned intuition of a skilled navigator. Last quarter, data promised sunny skies, but the market shifted like the wind, and we found ourselves in a squall. The data wasn't wrong; it just wasn't the whole picture. The lesson? Our predictive tools need the human touch to interpret the subtleties they can't detect. It's a familiar tale – the allure of a data-driven future can sometimes eclipse the need for human insight. We must remember that data points are signposts, not the destination. They guide us, but we plot the course. As an agency at the forefront, we pivot with agility, drawing from a diverse data palette to paint a more complete picture. Our models are meticulously crafted, blending machine precision with human creativity to navigate the complex currents of consumer behavior. So let’s not be blinded by the glitter of data alone. Instead, let's use it as a sextant to augment our expertise, charting a course to more profound connections and unexplored market territories. #DataSextant #MarketingExpertise #HumanInsight #CreativeNavigation #StrategicVoyage

Quantitative research can sound intimidating—often bringing up stereotypes of rigid analysis, endless spreadsheets, and statistical jargon. It’s a part of market research that seems to gate keep or shroud understanding beneath needless layers of mystique. Let’s demystify quant and reveal the elegant, impactful utility of these approaches. #quantitiveapproaches #quantitativeresearch #marketing #marketresearch Authored by our wonderful Associate Director - Quantitative in Creative Analytics, @Allisonvonborstel Click here to read more. https://hubs.ly/Q02vWBm70

101 Marketing Analytics Summit Things to Know #93 Analysis is not sequential at first. It starts with making unobvious connections and chasing hunches. It's cognition, intuition and ingenuity. Then we can start collecting data, reviewing it and testing assumptions and hypotheses.