Never let your audience think they already know everything there is to know about your brand. Especially when there's something BIG in store. We're thrilled to share the simplicity of a B2B integrated campaign that produced big results for Reckitt Pro Solution's Lysol brand. Check it out! https://bit.ly/4bB3u44 #B2B #Marketing #Brand #Media #TheMXGroup
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📽 Conor Wilcock explains why spontaneous, situational awareness is a better predictor of future brand performance in B2B markets than overall (prompted) awareness 👇 Want to learn more? View our interactive brand research playbook: https://lnkd.in/eji5jb_n #b2b #brand #brandperformance #brandmeasurement #brandfunnel #brandawareness
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Managing Director at Wyatt International | Accelerating brand and business value creation | @WyattIntl | mark@wyattinternational.com
Boom! As ever, brilliant work by our team at Wyatt International. Great to see our brand story bottled up for broadcast like this. If you work for an international industrial organisation, with highly technical products (and services), across complex sectors and in challenging global markets, we will help you accelerate value creation for your brand and business. You have a vision. You need change. And, you want growth. Drop me a DM so that we can explore the possibilities and where they all begin... #b2bmarketing #brandstrategy #businesstransformation #regenerativebusiness #constructionmarketing #manufacturingmarketing #industrialmarketing #valuecreation #trueoriginal
Since 1964, Wyatt International has been accelerating value for B2B brands. In blending strategic marketing consultancy with creative multichannel activation, we occupy a unique space in the market. And now, as an employee-owned business, we’re continuing to defy convention… So, let’s hear it for our brand anthem 🎉 Get in touch to discuss your #B2BMarketing – hello@wyattinternational.com. #Brandanthem #B2Bagency #B2Bmarketing #EmployeeOwned
Accelerating brand and business value creation in a post-digital world.
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Today we dive into B2B Institutes second trend on B2B brand strategy. Trend Prediction # 2: Blockbuster Marketing as a B2B Brand Strategy In the dynamic world of marketing, embracing the 'weird' and the 'unexpected' can lead to remarkable success. Our experience with clients shows that memorable stories, even reimagined from the familiar, resonate with audiences and set brands apart. It's about finding your unique assets and turning them into compelling elements of your brand strategy. #B2BMarketing #CreativeStorytelling #BrandInnovation #BusinessSuccess #MarketingStrategy https://bit.ly/3QywhNN
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From our experience, as many differences there are, there’s one thing that is integral to the success of both B2B and B2C brands. What else do you think is true of both sectors? #b2bmarketing #b2cmarketing #branding #agency #audience
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Any Transformation starts with smaller steps. 🚶♂️ While you have your long-term and short-term objectives in place for your B2B Brand, we help you take steps towards brand building. 🏗 It need not be a big exercise of a complete brand makeover. It can start with a quick clean-up and standardisation to help you achieve consistency across touchpoints. 🕸 Let's take those steps towards brand building and transformation. ✌ Let's do it. ✅ #TwentyTwoAM #UnboringB2B #brandguidelines #b2bbranding #standardization
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Executive Director, Exuvi | Digital Growth Booster | Driving Innovation at the Intersection of Strategy and Marketing in the Tech Landscape | Google Partner & Expert Marketer | Marketing Automation Advocate
In the world of B2B, "consistency is key" echoes just as loudly as in consumer branding. From McDonald's catchy jingle to Innocent Drinks' playful tone, iconic brands leverage their assets and voice to build trust and recognition. It's not just about familiarity; it's about forging lasting connections. In B2B, where trust is paramount, aligning every touchpoint with your brand is crucial. Consistency isn't just a concept; it's the force behind a brand's journey. 🧭✨ #ConsumerBranding #B2BMarketing #MarketingStrategy
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Go Bold and Stand Out: Positioning Strategies for B2B Brands 💥🚀 Get ready to hear April Dunford discuss all things positioning on ‘The Product Marketing Show’, sharing valuable insights on unraveling marketing's conundrums, navigating trends, finding a unique path, adopting bold positioning strategies for B2B brands, and ensuring successful positioning strategy execution from testing to triumph 🎯 🎧[Grab the link below!] #PositioningStrategies #B2BMessaging #ProductMarketing #B2BMarketing #AprilDunford #TheProductMarketingShow
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Some sound advice on using B2B brand assets here from Vodafone Business's CMO Amanda St L Jobbins: "Focus on a few key brand codes that your category buyers recognise, and that set you apart. Consistency is key to driving brand recognition." In the second instalment of my B2B brand-building series for Marketing Week, I gathered the thoughts of four experienced marketing leaders on how to best exploit brand assets and tone of voice. Thanks as always to Amanda, Sam Burns, Michael Benjamin and Piers Newson-Smith for sharing their wisdom.
‘Consistency is key’: How to exploit brand assets and tone of voice in B2B
https://www.marketingweek.com
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The B2B best brand managers influence the market’s perceptions of their brand; they have got into the minds of the market. A strong brand is well-known, held in high esteem, differentiated and relevant. Find out how to get there with our Brand Marketing Map. Don’t mind if I do! https://lnkd.in/eM_M5PaH Got anything to add? We’d welcome your comments below! #b2bmarketing #brandmarketing #b2b
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It’s a new era for B2B brands. It’s no longer just about standing out – but also standing up. We help brands to establish identity, build reputation and deliver for the business. Evolve your brand and positioning 👉 https://fore.pt/47eq6oN #creativecaptivation #brand #communication
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