Kristen Wiley’s Post

this is so informative about the multi cultural beauty product, industries, and companies providing services.

🌟 Introducing the Visionaries Redefining Beauty - Meet Our Influential Trio! 🌟 At Texture Tech, we're thrilled to introduce the faces that are set to redefine beauty standards. Our campaign, "Celebrate Your Unique Inner and Outer Beauty," is not just about showcasing products; it's about sharing stories that inspire and resonate. We're proud to have onboard a trio of influential figures who bring their unique narratives to the forefront of our movement. 🔗 Our Influential Trailblazers: Tippi Shorter - A celebrated expert in textured hair, Tippi's work is a testament to her creativity and passion for embracing natural beauty in all its forms. Her innovative approach has revolutionized hair care, making her an ideal face for our campaign. Connect with her on Instagram and Facebook: @tippishorter. Cherie Johnson - Cherie's extensive experience and genuine advocacy for diversity in beauty make her an invaluable contributor. Her insights help us connect deeply with our audience, driving our campaign's message of inclusivity and empowerment. Follow her journey on Instagram: @CherieJohnson50. Jawara Wauchope - An artist in the truest sense, Jawara's innovative hairstyling techniques have set new standards in the industry. His artistic flair adds a unique dimension to our campaign, perfectly embodying the essence of celebrating individuality. Follow his work on TikTok: @jawaraw and explore his portfolio here. 📣 Join the Movement These three individuals are the heartbeat of our campaign. Their diverse talents and shared vision are pivotal in crafting a narrative that embraces and celebrates every individual's unique beauty. By joining us, you're not just part of a campaign; you're part of a movement that seeks to redefine beauty standards. Are you ready to be part of this exciting journey and celebrate beauty in all its forms? #CelebrateYourUniqueBeauty #InfluencerReveal #BeautyInDiversity #TextureTech #InnovationInBeauty #RedefiningStandards

🌟 Introducing the Visionaries Redefining Beauty - Meet Our Influential Trio! 🌟 At Texture Tech, we're thrilled to introduce the faces that are set to redefine beauty standards. Our campaign, "Celebrate Your Unique Inner and Outer Beauty," is not just about showcasing products; it's about sharing stories that inspire and resonate. We're proud to have onboard a trio of influential figures who bring their unique narratives to the forefront of our movement. 🔗 Our Influential Trailblazers: Tippi Shorter - A celebrated expert in textured hair, Tippi's work is a testament to her creativity and passion for embracing natural beauty in all its forms. Her innovative approach has revolutionized hair care, making her an ideal face for our campaign. Connect with her on Instagram and Facebook: @tippishorter. Cherie Johnson - Cherie's extensive experience and genuine advocacy for diversity in beauty make her an invaluable contributor. Her insights help us connect deeply with our audience, driving our campaign's message of inclusivity and empowerment. Follow her journey on Instagram: @CherieJohnson50. Jawara Wauchope - An artist in the truest sense, Jawara's innovative hairstyling techniques have set new standards in the industry. His artistic flair adds a unique dimension to our campaign, perfectly embodying the essence of celebrating individuality. Follow his work on TikTok: @jawaraw and explore his portfolio here: https://lnkd.in/dHTSitqw 📣 Join the Movement These three individuals are the heartbeat of our campaign. Their diverse talents and shared vision are pivotal in crafting a narrative that embraces and celebrates every individual's unique beauty. By joining us, you're not just part of a campaign; you're part of a movement that seeks to redefine beauty standards. Are you ready to be part of this exciting journey and celebrate beauty in all its forms? #CelebrateYourUniqueBeauty #InfluencerReveal #BeautyInDiversity #TextureTech #InnovationInBeauty #RedefiningStandards

🌟 Shining a Light on Transparency in the Beauty Industry 🌟 The beauty industry has the power to transform lives by inspiring confidence and self-expression. However, it's not all about the allure. There is a pressing need for greater transparency in the industry, and I am committed to addressing it head-on. Transparency is essential, especially in an industry dominated by major players who shape market trends and consumer behavior. Holding brands of all sizes accountable for their actions and practices is crucial. But transparency isn't just about setting higher standards for the industry giants. It's also about amplifying the voices of innovative newcomers who push the boundaries of what's possible. Platforms like MissPalettable are shining a spotlight on these trailblazers, showcasing their commitment to ethical integrity and inspiring positive change. However, navigating the beauty industry landscape isn't without its challenges. The scale and influence of established players can often feel daunting. But by standing firm in our values and fostering genuine connections with our audience, we can overcome these challenges and drive meaningful progress. Here's to a future where transparency isn't just a buzzword, but a guiding principle underlying every decision and action within the beauty industry. Together, let's pave the way for a more open, accountable, and inclusive future where authenticity reigns supreme and beauty knows no bounds. #Transparency #BeautyIndustry #EthicalBeauty #Innovation #Empowerment #LinkedInPost

We tend to focus on our products and services, assuming that’s what matters most. However, when you think a little deeper, it becomes clear that our ‘why’ is what it’s really about, especially for first-time buyers. Understanding your why not only inspires but also validates and strengthens the purchasing decision of potential clients/customers, giving their purchase a sense of purpose. The most influential brands didn’t dominate their industries solely by discussing their products. They articulated their beliefs, the future they aim to create, and outlined how they would achieve it - in essence, why they exist. 💄When Rihanna launched Fenty, the world was in awe at the idea of Rihanna creating a makeup brand, but what truly resonated was the ‘why’ behind her venture. She announced Fenty Beauty offers over 40 shades of foundations, concealers and more, with the simple yet powerful intention of ensuring that every woman feels included in a world where inclusivity amongst makeup was once lacking. Fenty Beauty’s clear commitment to inclusivity became their defining ‘why’. That’s what people fell in love with before they could fall in love with the products. So ask yourself.. What’s my why? What is my brand’s innate purpose? Why does my brand exist? Start there, gain clarity, and watch the magic happen ✨ #yourwhy #startwithwhy #brandfoundations #brandidentity #brandstrategy #brandstorytelling #brandcommunications #branding #brandbuilding #brandingwithstudiosevelle #brandvision #brandmission #brandvalues #fentybeauty #gainingclarity

Believe it or not, Dove wasn't always the champion of body positivity we know today. Back in the 1950s, they were actually a soap targeted towards men with sensitive skin! Their focus was on providing a gentle formula that wouldn't leave skin feeling dry or tight. Here's where things get interesting. Women started noticing how soft their partners' skin was after using Dove, and they thought, "Hey, this could work for me too!" Unilever, the company behind Dove, saw this shift and recognized an opportunity. They conducted research and discovered that women craved gentle skincare just as much as men. So, Dove underwent a complete brand transformation, specifically catering to women's needs. But Dove's vision went beyond products. They saw unrealistic beauty standards hurting women's confidence. So, they launched the iconic "Campaign for Real Beauty." Dove featured real women of all shapes, sizes, and ethnicities, celebrating their natural beauty. This resonated deeply with women who were tired of feeling inadequate and increased Dove’s customer base. Dove's success story reminds us of two things: 🌸 Listen to your audience: They saw a need and filled it, proving that understanding your customers always work. 🌸 Emotional connection sells: Dove's campaign tapped into a deep desire for women to feel beautiful in their own skin. This connection is what truly propelled them to success. Want to learn more about how these big companies built and maintain their branding? I'm Faizat Hussein, follow me for more branding strategies and better niche positioning. #brandingandmarketing #120dayslinkedInspree

Beauty brands face an increasing demand for inclusive products due to growing social awareness and activism. Not only does prioritizing inclusivity positively impact brand’s reputation, but it also aligns with changing consumer expectations, contributing to a more representative beauty industry. If you want to know more, reach out to: Marion-Anne Cattaneo; Celine Mantovan #DiversityMatters #InclusionMatters #Beauty #IpsosinSwitzerland

Don't miss the series of insights our #Ipsos experts in #Switzerland are posting around the challenges on #Beauty category. Starting from a topic which is quite relevant nowadays: inclusivity and diversity.

Beauty is going wrong! No!! But real #beauty bottles went wrong. We all celebrate the women's empowerment. But, celebrating the diversity of women went wrong in 2017. Yeah! The "Real Beauty Bottle" campaign was rolled out in 2017 by Dove. A leading hair & skincare product #brand. Dove's "Real Beauty Bottles" #campaign was one such endeavor, Designed with a noble goal - Celebrating the diversity of women. By offering body wash bottles in six different shapes, Each is meant to represent a unique body type, From 👉🏻 Voluptuous to Slim       👉🏻 Tall to Petite. In marketing, bold ideas often push the boundaries of creativity. However, sometimes even the most well-intentioned #ideas can miss the mark. Something unexpected happened for limited-edition bottles. Instead of feeling empowered, some women who purchased these bottles found themselves feeling perplexed. Which ones were they supposed to buy? They also started evaluating themselves against others. They even wondered if they could buy a bottle that didn’t represent their physical appearance. Twitter, soon buzzed with reactions. Some people shared teasing thoughts, while others raised questions about the campaign's efficacy In response to the growing discourse, Dove's brand Vice-President explained that Dove celebrates all #women. We designed limited-edition bottles to celebrate the diversity of all women. They were also not available for sale. In the statement, the Brand Vice-President acknowledged the diverse reactions to the campaign And expressed gratitude for the candid feedback. It shows #dove's commitment to authenticity and transparency. The #statement reaffirmed the brand's mission to empower women and #celebrate their diverse beauty. What we learn: It shows the importance of empathy and understanding when addressing sensitive topics. The key takeaway here is that #marketing is a dynamic and evolving field. While #innovative ideas are essential, they should be underpinned by careful consideration and a deep understanding of the subject matter. A willingness to listen, learn, and adapt, even in the face of criticism, demonstrates a #commitment to continuous improvement. Check the beauty bottles in comment. Share your insights in the comments below. #lenshotdigitals #marketinglessons #realbeauty #dove #hul #marketingfailure #uniliver

🌍 What steps can brands and businesses take to enhance inclusivity in the beauty industry? 🌍 This movement is not just a trend but a profound commitment to meeting the varied needs of global consumers. 🌈💖 In today’s diverse world, most industries play a significant role in shaping societal perceptions, and the beauty industry is definitely one of them. No longer confined by narrow standards, brands are now championing diversity by offering products suitable for every skin tone and type. Imagine a world where everyone feels seen, valued, and celebrated. Inclusive beauty products do more than enhance appearances; they empower individuals, fostering confidence and self-love. 🌟✨ Brands that prioritize inclusivity are not only broadening their appeal but also building deep, emotional connections with their audiences. They are leading the way in creating a more inclusive and accepting world. By embracing diversity, these brands are setting new standards and proving that beauty truly has no boundaries. Let’s champion a future where beauty products reflect the rich tapestry of human diversity and where everyone can find something that resonates with their unique identity. 🌍💫 #BorjaRobledaVives #Mintell #Diversity #ProductsForAll #supplements #DistributorSuccess #BeautyIndustryExpert #Distributorssupport #ExpertBeautyConsultant #BeautyIndustryInsights #BeautyMarketTrend #BeautyInnovation #Beautyconsultant #BeautyBrandMatchmaker #DistributorPartnerships #BoostBeautySales #Beautymarketrends