‘’Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.’’ Head of Broadcast Gregor Chalmers’s highlights that while spot attribution enables measuring the immediate impact of TV ads, it provides a narrow view and shares why brands should take a more holistic approach that accounts for TV's broader, long-term brand-building power. Catch up on the full article via The Media Leader... https://lnkd.in/dHNjJfA3 #AVPlanning #Mediaagency #Staysmart
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It's important to understand the evolution from Linear TV to Connected TV. What once was the realm of mass media is becoming more personalized and 1:1. It's necessary to embrace that shift. https://lnkd.in/eqHuQg52
An Evolutionary Tale - From Linear TV to Connected TV
spotlightiq.com
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C-level Executive • Strategic Thinking • Leadership • Decision-Making • Communication • Financial Acumen • Generative AI • Visionary Thinking • FinTech • Negotiation Skills • Emotional Intelligence. Problem-Solving
Linear TV being at a crossroads yet there is still so much value to viewers in live linear TV. Also, TV should have Live shows, Relative Live News, Live events or Sports, and by producing content that adapt addressable TV advertising, the value of the networks will continue to increase.
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📢 Discover your campaign's true impact with our Incremental Lift Study that's truly built for Linear TV! 📺 ✔️ Compare conversions from statistically identical exposed and unexposed groups ✔️ Evaluate data from custom Synthetic Control Groups uniquely derived from simulated TV media plans for more precise TV viewership behavior ✔️ Assess the lift in conversions specifically driven by your linear campaign ✔️ No extra cost Come test with us and discover the true impact of your linear TV campaign! 🚀 Learn more here: https://hubs.la/Q027nWtK0 #LinearTV #IncrementalLift #TVAdvertising
Measure how linear TV drives net new conversions | Simulmedia
simulmedia.com
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Ever wondered how the internet users are watching TV nowadays? 🤔 Let's find out! Discover trends between live TV, on-demand services, and other means of content delivery. Follow us for more insights on TV watching habits and more! Source: GWI (Q3 2022) Global Data Report #mediaQX #AdvancedSegmentation #mediaqx #tvadvertising #tvhabits #audiencesegmentation
Discover trends between live TV, on-demand services
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87% of US TV households have at least one Connected TV device (Source: Leichtman Research Group) Read our latest blog post to get caught up on the top #PoliticalCTV stats & facts: https://bit.ly/48CZQGl #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv
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Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not. Hear our own Verna D. explain what it takes to launch a programmatic connected TV (CTV) campaign in The Trade Desk Edge Academy's new video. #TheTradeDeskEdge
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To achieve optimal results from your multiscreen TV campaign, use these insights from thousands of past #politicalcampaigns to guide your strategy. via @Effectv #ComcastEmp
How to Optimize Your 2024 Political TV Ad Strategy
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Kivi | Connected TV The measurement revolution on TV ✨ TrackTV 💚 Advertisers now have the power to understand and measure the actions of users across multiple platforms after viewing an ad on Connected TV. Are you ready to take your TV campaigns to the next level? Meet smart advertising 🚀 #KIVI #connectedtv #tracktv #kivispain #attributionctv
Are you ready to take your TV campaigns to the next level? 💥🔝 With Track TV, advertisers now have the power to understand and measure users' actions on multiple platforms after seeing an ad on Connected TV. 👉🏻 Discover Track TV highlights. #AdCTV #AttributionAnalysis #TRACKTV #KIVI #ConnectedTV #CTV
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With cord-cutting on the rise and Americans moving away from linear TV, YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently. https://lnkd.in/ep3AQ_48
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Buy smarter. Or is it more smartly.
“Traditional Linear TV isn’t that intelligent. It needs to behave more like digital. It needs to be more aggressive, more measurable, more targetable, more nimble” James Rooke, President of Comcast Advertising, on stage at the Future of TV Advertising Global. #FTVAGlobal
