the community’s Post

Thank you ADWEEK for the Type A Studios mention in Agency Spy. As long-time fans and readers, we are immensely excited, honored, and proud to be recognized. bit.ly/TypeAStudiosAdWeek #typeastudios #typeala #digitalmarketing #digitalmarketingnews #socialmediamarketing #socialmedianews #entertainmentnews #advertisingnews #agencynews

Embarking on a journey to 1939, when Dalda created history with its revolutionary multimedia ad campaign! 🌟 #Curiousminds, do you know who's at the helm of this iconic brand today? 🤔💼 Join the conversation and drop your answers in the comments below! 💬👇 #TataCrucible #QuizTime #KnowledgeChallenge #CuriousMinds

With 2024 just around the corner, our Associate Performance Director, 🏟Benji H., has two main predictions for what the new year will bring for digital marketing. 💭 1️⃣Google’s Search Generative Experience (#SGE) is going to impact how search results appear every day. It's looking like ads will appear at the top of search results, with only a few organic pages making it onto page 1. 🤯 2️⃣Social media advertising campaigns will shift from focusing on targeting the right audience to testing creative assets. Now that we've mastered targeting different audiences, the real point of difference will be the creative, and which assets perform better than others. 🧑🎨 Whether you work with an agency or manage your own digital marketing, we'd love to hear your predictions for 2024. Drop a comment below!

Thank you to Adweek and everyone who joined us for Crack the Code: #AudiosNextPlay! 🎧 MMS' John Taite and Adweek's Colin Daniels, M.A., kicked off a morning of insightful conversations with a dive into the power of #SonicBranding, the the new must-have for modern brands. If you missed it, here are 3 essential takeaways from our discussion: - Distinctive sonic assets are essential for modern brands looking to stand out in an increasingly audio-first world. - Through new audio innovations, marketers now have the tools to make an impact across the entire customer journey, including social media, experiences, and apps. - Music + sound that captures a brand’s personality and values can help boost KPIs, impact culture, and connect with hard-to-reach audiences like #GenZ.

Creativity at scale, for everyone. <3

If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge

I’m convinced most teams, broadcasters and brands could increase fan engagement by doing one simple thing. Listening. Not just hearing what existing fans and audiences have to say But listening to what they find value in. Once you start doing this, the opportunities for effective fan engagement begin to seem a lot clearer. #sportsbiz #sportsindustry #fanengagement

Read this creative example of how A&B Cymru’s #CultureStep Programme helps businesses to market themselves effectively, communicating key messages to target audiences while maximising their return on investment. https://bit.ly/3tB7KA7

Why not both? In sports show business, the show is centrally essential to the business. It is the hub of a 48 spoke wagon wheel, the last line of brand quality control, and the anchor of the relay. It is the collective company effort. It takes team, tools, and time. What is sports-brand-sponsored-creative-social-digital-marketing-technological-live-public-broadcast-art-content-communications-production-media-community-musical-theatrical-promotional-venue-revenue-business-intellegence-operations-entertainment-event-experience-presentation-development? What is that? :D It is not a zero sum game. It is a fun product, a group project, and a big responsibility. The product is the brand. The brand is the experience. The experience is the show. The show has a brand experience producer. The producer is an ally that bolsters and balances the full range of brand interests. What division, department, group, team, does the producer belong to? Can the producer compose and conduct collaborative contributions? Does the producer pave and preserve positive, profitable pathways? Will the producer weave many divergent brand storylines together? How will the producer prioritize to maximize every party’s impact? At which table in the high school cafeteria does the producer sit? Yes. Is the producer the star of the show? No. It's all for the kids. On brand and brand new. If you are aiming to identify the most productive producers on your team, from an operations perspective, consider the personnel with the title or responsibility of 'producer.' :D 2006-2019 DAL 2019-2020 NYC COVID PANDEMIC 2020-2023 LINKEDIN #brand #marketing #entertainment #production #team #sportsbiz #showbiz #metrics #optics #raiseallships #retcon #fbf #ufa #ama #dna #dfw #nyc #whynotboth?

🚨Unpopular opinion alert.🚨 I love this ad. I shared this ad. The underlying sentiment, as the parent of a child with additional needs, hits harder. No one underestimate the potential of a person with a disability. My daughter surprises me each and every day, I burst with pride and I believe she should reach for the stars. But something didn’t sit comfortably. I mulled it over for a few days and got to the following: Ultimately, being protective, being responsible, being cautious is not wrong. People with additional needs are still often vulnerable. Yes, they shouldn’t be underestimated, yes they should be celebrated and challenged, included and motivated. But yes, they are also vulnerable. And the world isn’t always nice. And sometimes they do need protecting, and sometimes they do need to be pushed. One is not exclusive of the other. So, I guess the thing that jarred for me with this, is that it’s not black and white. Disability is a wide spectrum, it’s nuanced and it needs a nuanced depiction. Hesitating and analysing the situation before serving up alcohol in a busy bar is not wrong if it comes from a good place. A responsible place. I also guarantee every parent of a child with a disability is laying awake at night wondering whether they are making the right decisions, unlike the parents portrayed in this ad. It comes from a place of love. They have lived the pain, fear and heady joy that comes with this different journey. So, for me, message completely right. Execution, lacking the nuances, sensitivity, context and balance that we, as parents, or family members, or friends, experience every day. Just my opinion though. SMALL