Andy Roddick Foundation’s Post

How do you engage key audiences when you already have 100% brand awareness? For Goodwill of North Georgia, we opted to "Go Big on Good" with a fully integrated campaign to remind those target audiences that all purchases and donations are part of a larger picture of job creation, opportunity, and sustainability. See the full campaign: https://bit.ly/3TUCSnE

25 years later... And community partnerships are still the cornerstone of local marketing success. 🤝 Primanti Bros. Restaurant and Bar CEO Adam Golomb has seen dine and donates, school fundraisers, and team nights drive tons of new fans and revenue. The reason they work so well? You get to tap into someone else’s audience and equity. On this episode, Adam explains why the best local marketing tactic is enabling your managers to create win-win community partnerships on the fly. Can’t get enough great local tips? Listen to the full episode on multiplying your local marketing impact. What partnerships have worked to introduce your brand to new audiences? 👇 #marketingstrategy #growthhacking #communitybuilding #localmarketing #localmarketinglab

Please listen in to this important program!

What comes to mind when I say Top Trumps? For me, it's Christmas morning finding a brand new 'Baby Animals' pack waiting for me in my stocking. Recently, I just finished working with Winning Moves UK Ltd to help bring Top Trumps back to the future. With an already strong and loyal fan base, it was a case of reaching new audiences and entertaining existing ones. I focused on community management, spotting reactive opportunities to inject the brand. In our time together I: 🦁 Spotted a content opportunity with Grace Beverley who was a big fan of our Top Trump vending machines at Heathrow Airport. 🦁 Completely revamped and optimised the Instagram page; new highlights covers, Story activations and tone of voice (the lot!). 🦁 Donated a box of games to Great Ormond Street Hospital Children's Charity in the name of one of our superfans. 🦁 Maximised cultural moments such as Valentines' Day to bring Top Trumps online. It's moments like this where brands trust me to run with their accounts that I really get to flex my creative skills. Which is your fav pack? #contentmarketing #socialmediamarketing #brandidentity #casestudy #communitymanagement

As many of you know, I run an annual Montreal bagel campaign as a volunteer. Our goal is to sell 1,440 dozen St-Viateur bagels. We have met this goal twice before. As of today, we've sold 835 dozen, which is quite the accomplishment. We still want to sell the remaining 605 dozen by August 6. I need some advice. I've pitched to media once and some contacts twice. I've sent regular marketing emails to our lists. This year I have been taking a bagel around Edmonton and posting photos, like the one you see, on social media. But sales have slowed down. I'm at a loss. Is there anything else I can do? #publicrelations #marketing #fundraising #communications

Fundraisers, I know how this shift from summer to fall always sneaks up on us, especially with event planning. But here's a valuable piece of advice I recently picked up on a podcast: Don't think of the event as the finish line. Mentally, prepare yourself to look two weeks beyond it. I feel you – after an event, we're all dreaming of going home, throwing on those comfy sweatpants, and catching up on that Netflix series we're behind on. But here's the thing: those weeks following the event are golden. It's a window of opportunity to harness the excitement, energy, and emotions of everyone involved - participants, donors, sponsors, and volunteers. This topic was a highlight of a team presentation I did earlier this summer at the Virginia Fund Raising Institute Conference, where I had a blast speaking alongside Megan Angstadt, James Goalder and Justin Cook. We shared peer-to-peer retention strategies within fundraising events, but the magic sauce applies really to any event stewardship strategy. So, what can we do in those precious days (heck, hours!) after the event wraps up? It's about reaching out, my friends. Send a quick thank-you text to a donor, hand-deliver flowers to that superstar volunteer, or hop on your personal social media pages to give props and high-fives. Also, make sure your organization is sharing tagged instastories and sending DMs – it's what fuels those personal relationships! As we dive headfirst into event season, let's extend that mental finish line and revel in the joy of celebrating with our incredible event attendees who share our passion for the mission! #BeyondTheFinishLine #YouCanDoIt #CoffeeHelps #FundraisingEvents #EventRetention #DonorLove #VFRI

It's #NationalVolunteerMonth 🤝🏼 For many nonprofits, volunteers are the heartbeat that keeps your mission alive. And while your volunteers may all support your specific mission, their reason for choosing you and remaining loyal deeply vary. Have you ever wondered how best to bring their unique stories to your audience? In January, we taught a session with our friends at Civic Champs about the process of collecting, organizing and sharing volunteer stories on social channels. Check it out: https://lnkd.in/g5AR23cb #volunteering #nonprofitstorytelling

How can the Super Bowl help you connect with your current and future stakeholders?

Here’s a pop quiz for all my nonprofit marketer friends: if you were put on the spot, could you name the six parts of a great nonprofit brand? In case you’re coming up short, I’ll give you a hint by listing out the first three. 🧪 The Elements: Vision, Mission, Values Just as with natural elements like oxygen or hydrogen, these are the building blocks from which everything else is made. ✏️ Messaging Statement KidGlov sometimes calls this a positioning statement because it really does two things—it describes who you are, and it differentiates you from similar organizations. In other words, it pinpoints your position. 💡 Tagline This should be concise and memorable, capturing the emotion of your brand in the fewest words possible. When you put all of the pieces together, people will begin to recall what your nonprofit is all about. This strengthens your bond with donors and advocates, relationships with the people you serve, and internal culture by giving people something simple and easy to understand to rally around. Shout out to Rebecca Marie McNeese for the great brand photos! #nonprofitpros #nonprofitmarketing #