Anuroop Nair’s Post

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Investor | Web3 | DeFi | Sustainability

There are 150 million startups in the world today with 50 million new startups launching every year. On average, there are 137,000 startups emerging every day. Given the current state, it is fair to assume that a huge chunk of these have an online store or a system for online payment setup. As a financial institution, you have an opportunity to cater to 50,000+ startups every day to set up an embedded finance system and earn off every transaction that happens in their store. For those who don’t know what embedded finance is: When someone uses an app to request a ride, purchase from TikTok, or order food, they are engaging in embedded finance. Embedded finance is changing financial services by integrating lending, insurance, and investment options into nonfinancial organizations. This reduces the reliance on traditional financial intermediaries to provide convenience to consumers. A study from Marqeta found that nearly 42% of survey respondents use both traditional and digital banking providers, and the same study found that 86% of U.S. mobile wallet users make purchases through a retailer's embedded mobile app. Around 65% of businesses surveyed do not currently offer embedded finance services but plan to consider adding these services, according to a report from Juniper Research. That’s why I think embedded finance is really the shining star for legacy systems. What do you think?

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