TheAList’s Post

This past August, the pop singer Ariana Grande treated her fans (including myself, since middle school) to two crowd-pleasing drops: a 10-year anniversary edition of her debut album, Yours Truly, and a new foundation line by her beauty brand r.e.m. beauty. This collection, which includes 60 skin shades, addresses a growing need. Out of the 45% of shoppers who buy beauty online [ https://buff.ly/3s0FTsF ], according to our How America Shops® report, 50% are Hispanics, 49% are African Americans and 56% are younger shoppers. This celeb-backed foundation drop, praised for its skin-hydrating factors, smooth finish and – of course – inclusivity, will continue to thrive online, if our data is any indicator. For more insights and shoutouts, sign up for WSL Strategic Retail Trend Alerts: https://buff.ly/42T1u3N 📩✨ — #RetailTrends #inclusion #inclusivity #foundation #shoppervalues

Black women face unique challenges when growing and scaling a brand, often stemming from systemic inequalities and social barriers. This 3-part series on The Business of Fashion by Sheena Butler-Young dives into the challenges black women face launching, scaling and raising funds for our black beauty brands. Thanks for bringing light to this key challenge for black entrepreneurs, beauty or otherwise! "[F]unding for Black female founders remains less than one percent of total start-up investment each year" "In many beauty categories, Black founders don’t always need to carve out entirely new niches. Emerging brands can thrive by improving or broadening existing offerings. This holds especially true for Black brands, given that their core consumers are chronically underserved, especially in hair care and makeup."

OUR WHY: Serving Our Community and Claiming a Seat at the Table👊🏿👊🏿👊🏿 We recently had some time to reflect on our journey and we realised something worth sharing with our tribe. When we started off, we wanted to see whether we could create a brand that would be able to mature and grow into a thriving business. In the last 2 years however, we realised we are becoming more than we could ever imagine. As a black-owned beauty brand, we're all about celebrating diversity and making sure everyone feels seen and represented. But here is the crazy part: In the US, black brands only make up a tiny 2.5 percent of the beauty industry's revenue, yet Black consumers are out here spending 11.1 percent of the total beauty dough! That's why we are all in when it comes to building Ava Estell and supporting black-owned businesses. We're not just a drop in the bucket; we're making waves! Even though we've been enjoying the success and creating some buzz, we are still facing a harsh truth. Within the UK, the Black Pound report recently shed some light on the challenges Multi-Ethnic consumers face. Our community is dropping £230 million every month on health and beauty. That's a yearly spend of £2.7B 😨 Yet, nearly 4 in 10 Black women say it's tough to find cosmetics and skincare that cater to their needs. It's time to change that! That's why the mission for us at Ava Estell is ever-changing. we're not just about selling products. Sure, we make awesome stuff that highlights your natural beauty, but our mission runs deeper than that. We're out here to shake things up in the beauty world. That means fighting for more fairness and representation across the industry. Why? Because we want to see more black-owned brands thriving. We're all about opening up opportunities for our community and giving you more options that truly speak to you. So, let's join forces and change the game together. Because beauty should be about celebrating everyone, no exceptions. #AvaEstellBeauty #BlackOwnedBeauty #EmpowerWithEstell #InclusiveBeauty #BeautyForAll #BlackOwnedAndProud #DiverseBeauty #Beyouwithavaestell #madewithmelanininmind #AvaEstell

✨ Black women are pushing more than ever for ownership in the black haircare space. Here’s how: 💡 This year Beyoncé and Rihanna released Cécred and Fenty Hair, which already have raving reviews. 💡 Pattern Beauty by Tracee Ellis Ross have been expanding across multiple retailers such as Sephora US and Boots UK with their game-changing products for textured hair. 💡 Non-celeb brands such as Ruka Hair and The Frontal Queen are building cult followings with innovation and a deeper understanding of their target audiences. 💡 The recent boycotting of beauty brands such as Ebin and Youthforia highlights black women’s frustration and growing intolerance of faux representation. Watch full video for our analysis! #beautymarketing #Digiveree #genz #beautyindustry #fentyhair #patternbeauty #cecred

Troye Sivan - let's talk about him. Yesterday, I had the incredible experience of attending Troye's concert in London. Troye is not just an extraordinary artist; he’s a cultural icon who challenges gender stereotypes in the most remarkable ways. His ability to flow seamlessly between masculine and feminine energy on stage and beyond is truly inspiring and a testament to his boldness in embracing his true self. Troye's relevance extends far beyond his music. He’s collaborated with brands like Prada and Miu Miu, showcasing his unique style and influence in the fashion world. These partnerships highlight his ability to bridge the gap between music and fashion, further solidifying his status as a multifaceted cultural influencer. One of the highlights of the night was when Troye brought Charli XCX on stage. Charli, fresh off the success of her 'BRAT' album launch, added an extra layer of excitement to the evening. Together, they demonstrated the powerful blend of music, fashion, and social influence. Charli's ability to blend brand energy marketing with cultural adoption is a testament to her understanding of contemporary marketing and creative expression. Moreover, Troye’s understanding and adept use of social media content amplify his reach, making him a powerful voice in contemporary culture. He leverages platforms to connect authentically with his audience, share his journey, and promote messages of inclusivity and self-expression. In a world where authenticity and breaking norms are increasingly celebrated, Troye Sivan stands out as a beacon of creativity and inclusivity. His work encourages us to embrace all aspects of ourselves and to challenge societal norms. Watching him perform was a reminder of the power of art to inspire change and the importance of supporting voices that push boundaries. MYTHOSMKRS #TroyeSivan #Concert #GenderStereotypes #CulturalIcon #Fashion #Prada #MiuMiu #SocialContent #Inspiration #London #Inclusivity #Authenticity

Sign & Signals - When consumers are organising there own focus groups, this should be a good sign that there unmet needs & vast opportunities within the haircare industry! Well done to Sandra Pitroipa 🇧🇫 🇫🇷 for gathering and sharing valuable data🏆 #haircare #cosmeticindustry #data #underrepresented #opportunity #investing #marketresearch

this is so informative about the multi cultural beauty product, industries, and companies providing services.

In September 2017, with the backing of LVMH, Rihanna, the singer, created a brand centred on the needs of black women and launched Fenty Beauty.    A product offered in 50 shades and designed for all skin tones, this marketing campaign was as diverse as they come.   They changed the state of play in the beauty industry because Black women were long an afterthought for many major cosmetics companies. Fenty Beauty didn't just address this; it blew the market wide open.   The darkest shades of Fenty Beauty foundations sold out first. And every savvy brand now recognises the importance of having an inclusivity strategy, as without one, they’ll be left behind.    The brand reportedly made $100m in just over a month. Time magazine named it one of the 25 Inventions of the Year, and Fenty Beauty's valuation was $3 billion after just 15 months.    Rihanna has since introduced Savage X Fenty, a lingerie line celebrating body positivity, quickly valued at $1 billion. At least 50% of her revenue come from these partnerships.   They proved to the industry that women of colour have huge spending power and that black can, and does, sell.    In a recent McKinsey report, wooing the Black consumer is a $300 billion opportunity beckoning companies worldwide and if they do, they could earn tremendous profits.   That said, companies must ensure they have the people, policies, and technology to understand an overlooked market. This is why a diverse employee base is crucial.   What I liked about the Fenty beauty strategy was the inclusivity, and it highlighted the value of a symbiotic partnership where they understood the market and where the opportunities lie. As the African proverb tells us, “If you want to go fast, go alone. If you want to go far, go together. #businessofvalue ************************************* Morton Patterson empowers business owners and their teams to recognise, quantify, and communicate the value of their services without focusing on price.

Happy National Crown Day or Black Hair Independence Day! Since 2018, Dove and the Crown Act have given voice to the natural hair movement. There's a lot that has been done since that time but there's still more work to be done. I started the natural hair transition in 2017 and I am never going back. Rocking my natural hair and loving every bit of it! #crownlove #Dove #crownproud #passthecrown Thanks to the National Council of Negro Women, Inc. HQ for providing these resources: You can show the importance of National CROWN Day and hair freedom by sharing your personal hair story on social media using the Crown Day Toolkit (https://lnkd.in/gDGZVARf) and in the following ways: 1. Share images of your “CROWN” on social media using the hashtags #CROWNLove and #CROWNProud; use Dove's special CROWN Day photo filter link (https://lnkd.in/gBzwdTSg). 2. Include mention of @TheCROWNAct and @Dove, with key hashtags as provided, including #CROWNLove, #PasstheCROWN, and #CROWNProud. 3. Direct followers to TheCROWNAct.com and to Dove.com/CROWN to sign the petition (we have an updated goal of 1 million signatures). 4. Use the following hashtags freely and frequently: #CROWNLOVE #CROWNPROUD #PASSTHECROWN #DOVE

𝘼 𝙬𝙝𝙞𝙩𝙚 𝙢𝙖𝙡𝙚 𝙨𝙝𝙤𝙥𝙥𝙚𝙧 𝙧𝙚𝙘𝙚𝙞𝙫𝙚𝙨 𝙖 𝙬𝙖𝙧𝙢 𝙬𝙚𝙡𝙘𝙤𝙢𝙚 𝙖𝙣𝙙 𝙖 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩, 𝙬𝙝𝙞𝙡𝙚 𝙖 𝙗𝙡𝙖𝙘𝙠 𝙢𝙖𝙡𝙚 𝙨𝙝𝙤𝙥𝙥𝙚𝙧 𝙞𝙨 𝙣𝙤𝙩 𝙜𝙧𝙚𝙚𝙩𝙚𝙙 𝙖𝙩 𝙩𝙝𝙚 𝙙𝙤𝙤𝙧. 𝙄𝙣𝙨𝙩𝙚𝙖𝙙, 𝙝𝙚 𝙞𝙨 𝙚𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙚𝙙 𝙩𝙤 𝙡𝙚𝙖𝙫𝙚 𝙛𝙤𝙧 𝙖 "𝙘𝙝𝙚𝙖𝙥𝙚𝙧" 𝙨𝙩𝙤𝙧𝙚 𝙖𝙣𝙙 𝙡𝙖𝙩𝙚𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙚𝙙 𝙗𝙮 𝙖 𝙨𝙖𝙡𝙚𝙨𝙥𝙚𝙧𝙨𝙤𝙣 𝙖𝙗𝙤𝙪𝙩 𝙝𝙞𝙨 𝙧𝙚𝙘𝙚𝙞𝙥𝙩, 𝙙𝙚𝙨𝙥𝙞𝙩𝙚 𝙣𝙤𝙩 𝙢𝙖𝙠𝙞𝙣𝙜 𝙖𝙣𝙮 𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙚𝙨. This exact scenario is used for a training video made for retail employees as part of a new antibias push by dozens of retailers across the country. This is a stark reminder that systemic bias continues to impact individuals' experiences based on race. As an advocate for justice and equality, I applaud the efforts of retailers taking steps to address this issue. Read more about this important initiative in the article linked below. https://lnkd.in/ghEgXWXc . . . #Antibias #Inclusion #Equality #RacialProfiling