TheAList’s Post

🏈 It was great to be a presenting partner at ADWEEK's first ever Sports Marketing Summit yesterday, where Manny Puentes and the National Football League (NFL)’s Andy Kauffman explored how brands can craft personalised experiences for sports fans. With the monetisation power of sports audiences unmatched, brands are seeking new and immersive ways to engage sports fans more than ever before. #sportsmarketingsummit #sportsadvertising

🌎 In a world where every impression matters, SCUBA offers the tools and insights needed for you to thrive. By harnessing SCUBA’s capabilities, advertisers can optimize ad inventory, target audiences with unparalleled accuracy, and maximize revenue generation. For more details, continue reading in our latest blog: https://lnkd.in/eYUeQsJV #advertising #advertisingtechnology

Interested in finding out how you can cut through the noise and capture your audience's attention in Q4? Captify® recently teamed up with Adelaide and PubMatic to showcase the power of combining high-attention placements with intent-based audiences—with the campaign driving a 27% boost in attention for a major sports league! Check out the case study below to learn more 👇 #Attention #Audiences #AdTech #Advertising

The 2024 Paris Olympics is not just a spectacle of sports, but a grand stage for brands to connect with a global audience. In PMG’s latest POV, we take a closer look at the main challenges and opportunities shaping the advertising landscape: 👀 Viewing Trends: NBCUniversal has adapted to a streaming-first media offering with new interactive features, multi-view functionality, and a storytelling approach across all platforms 💰 Media Costs: Increased media costs due to the rise in interest and viewership, especially in women's sports, have caused many high-impact media spaces to sell out fast 💬 Strategic Messaging Considerations: Expect real-time conversations, an influx of influencer marketing, and programmatic advertising for the first time ever How can brands break through the clutter? Discover more insights and recommendations from our experts: https://bit.ly/3R2mZL1

🏆 Professional sports championships aren't just about thrilling games—they're a game-changer for digital marketing! As teams battle it out on the court, social media platforms light up with excitement, drawing millions of eyeballs worldwide. Brands capitalize on this massive engagement by crafting real-time content that resonates with fans' emotions and captures the spirit of competition. This boils over from the tons of money spent on television ads when brands get maxed out on their traditional spending. From clever memes to heartfelt congratulations, businesses leverage championship moments to boost brand visibility, drive engagement, and connect with audiences on a deeper level. Recently, that has gone as deep as $76 Billion dollars. The only question left is who's gonna win? #GoMavs or #GoCeltics?? #SocialMedia #DigitalMarketing #SportsMarketing #ChampionshipImpact https://lnkd.in/esYqTpr9

Are brands utilizing available data fully? Wendell Scott (SVP, Disney Ad Sales) joined Sports Innovation Lab’s #CES2024 “How Data is Unlocking The Fluid Fan” panel to discuss & later gave his advice for success to Morning Brew’s Alyssa Meyers. Read on to learn how the Mouse addresses data usage: https://lnkd.in/gG7CSAPE #linkedinsports #sportstech #adtech #sportsmarketing #martech

🏟️ How are sports brands winning the attention of Gen Z fans?  💰 What innovative strategies could transform fan enthusiasm into revenue? Ahead of the event season – focusing on the sports sector – coming up soon, Dan Finch explored the dynamic world of sports fandom and dissected how deeper digital experiences might just be the secret to keeping fans' eyeballs glued to your content 👀 📺 🔗 Read more: https://lnkd.in/en5ATcEw #sports #digital #genz #ott

Reaching potential customers has never been more challenging, but live sports offer access to a wide range audiences. The Cadent Sports Audiences Playbook provides insights on optimizing your campaigns and efficiently connecting across screens. Ready to elevate your marketing game? Download the guide now. https://hubs.la/Q02F7VG30

SO YOU SAY THE YOUNGER GENERATION DOESN’T WATCH LIVE SPORTS? ….. THEY DO. Continuing on the theme of a New Era of Fan Driven Broadcasting, our friends at Creator Sports Network shared some details on their collaboration with ONE this past weekend. WHAT YOU NEED TO KNOW: - Creator Sports Network partnered with One Championship to distribute multiple fights across Twitch…. - 8 Content Creators (some that were very relevant to MMA and some that were not) delivered their own “Manning Cast”, weaving the narrative of the night through their unique lenses, capturing the essence of competition and sportsmanship WHY YOU SHOULD CARE: 18-34 YEAR OLD DEMO CONSUMING LIVE SPORT FOR OVER 22 MINS - 📈 An Average Concurrent Viewership (CCV) of 59K and 26.3 Million Impressions, spreading the excitement far and wide, making the One Championship the talk of Twitch. - 👀 Over 1 Million Total Views; ⌛ An Average Watch Time of 22 Minutes - far surpassing the industry standard, showcasing the captivating nature of our content and the engagement of our audience. DOMINATING THE TWITCH LEADERBOARD - 👑 Three creators dominated the scene by ranking as the Top 3 channels on Twitch in the sports category during the event, showcasing their unmatched ability to engage and entertain the audience. - Two other creators made it to the Top 10 in Sports, proving the depth of talent and the broad appeal of our content across platforms. AND IT MONETIZES… - According Integrated Content, the event delivered an estimated Media Value over $645K (taking into account the impressions driven by concurrents, watch time and conservative $25CPM) DISRUPTIVE PLAY: DEBUNKING THE MYTH ABOUT TODAY’S GENERATION AND LIVE SPORTS --> https://lnkd.in/e6v3CfSj

Who's ready for the 2024 IAB NewFronts? We are! Come see us - or stream the feed - on Weds., May 1 at 5:40 p.m. ET/2:40 p.m. PT and lean into our Estrella MediaCo "Authentically Latino, Inherently American" content and digital audience presentation. Don't have an invite? Reach out to an Estrella MediaCo Sales team member to request one. #Hispanic #advertising #digitalmarketing #streamingmedia #Latinmedia