TheAList’s Post

WOW What a start to March Madness! Some seasons ended, while others are just getting started. In March, and in the NIL space, we all know about those top 10% of teams and players, but Brands see beyond that.... History changes overnight, and many are putting themselves in a position to capitalize on team and athlete's success while reaching their following built on genuine connections. With that teaser, I invite you to check out SponsorUnited's latest release: NIL Marketing Partnerships Report '23-24 View the full report here: https://lnkd.in/eVaMtHs6 Analyzing over 3,000 NIL partnerships across 1,700+ brands, it is interesting to note: -Of the sports that both men and women compete in, Female athletes have a higher # of brand partnerships in ALL sports but ONE (Hint, its NOT basketball) 👀 The NIL space is truly just getting warmed up, and I am excited to see how the dust is beginning to settle 💎

Day 4️⃣ of #LinkedInSportsChallenge | Tell the story of an athlete entrepreneur who has made a major impact in business. What lessons can we learn? Let's take a moment for women who work together 👏🏽 #AlexMorgan, #ChloeKim, #SimoneManuel and #SueBird created TOGETHXR, a brand that covers, creates content & advocates for women's sports — truly one of my favorite platforms to follow. Lessons we can learn: 🔑 𝐂𝐫𝐞𝐚𝐭𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐢𝐬𝐡 𝐞𝐱𝐢𝐬𝐭𝐞𝐝 TOGETHXR filled a void in the sports industry by producing really good feature stories (& other great content) specifically about women's sports. Creating something new can truly break barriers and revolutionize the industry. 📈 𝐖𝐨𝐦𝐞𝐧'𝐬 𝐬𝐩𝐨𝐫𝐭𝐬 𝐚𝐫𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐫𝐢𝐬𝐞 In that same vein, the investment in women's sports is growing rapidly. LOVE to see it. Think we all can learn: get it while it's hot! Be an early investor, OG media member and, most importantly, a fan while this space continues to grow. 🙌🏽 𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐛𝐞𝐚𝐭𝐬 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐬𝐭𝐨𝐫𝐲 Say it with me: STORY. TELLING. Finding and sharing a great story that resonates with people is powerful. I truly believe that sports media has the power to change lives and inspire. #LinkedInSports #womenssports #womeninsports #storytelling #sportsmedia

A new article from USA Today “Gen Z doesn't care about sports. That's part of a bigger problem” “As Gen Z spends an increasing amount of time tuned into our digital lives, many of us lose sight of the traditional forms of community previous generations relied on” The article anchors on the stat, “only 23% of Gen Z describe themselves as passionate sports fans, as opposed to 42% of millennials, 33% of Generation X.” This failing interest in sports is then linked back to Gen Z’s isolation and historically low civic engagement - from church to community gatherings. As Gen Z spends more time in digital circles (and as the New York Post’s Rikki Schlott puts it) “We have been conned into thinking we are connected when in reality we are the most distant generation there is.” But I’m not so sure it’s that deep - I think most leagues just need to step their game up in terms of transparency, content distribution, partnerships, and fandom engagement. **One quick example:** Kevin Fitzgibbons, a 20 year old content creator, worked his butt off to be noticed (and then actually hired) by star NFL receiver Tyreek Hill. But while on the field on a gameday in November he actually had his game credentials REVOKED for filming a touchdown celebration with Hill.... but the NFL still POSTED HIS VIDEO ON ITS INSTAGRAM (and then later deleted). His story, in a quick video below - but the point is...when you have passionate fans creating content and dream-like storylines for your league - celebrate them, extend your platform and find new ways to engage in a digital world...don't shut them down. https://lnkd.in/g3YtJAcJ https://lnkd.in/gK5YYeQT

Loved this conversation with Kai Scott. Let us know what you think at hello@sportlaw.ca. #sportlaw #sportopia

Some great sessions at SportsPro Live this week. 🙌 Repeated themes throughout: authenticity + storytelling + fan engagement Highlights worth a watch: ✍ Mark Kirkham, Sally Moore and Nadia Kokni speaking insightfully about the shift from eyeballs to engagement in sports marketing. Gemma Woor, Queenie Porter and Ellie Norman demonstrating the importance of authenticity in partnership activation. And Amar Singh, Arthur Guisasola, Shebahn Aherne and Mark Goldbridge discussing the need to embrace new media platforms for storytelling and engagement. 🤳 Congrats all. Enjoyed it. 👏 ☝ HOWEVER! Despite the diversity of programming, great speakers etc, it is surprising that there was no panel, debate or discussion about the rapidly changing world from an athlete’s perspective or those people who work in the space. 🤷♂️ There is no sport, or any of the above, without athletes. Athletes are rights holders too. Surely this should be a mandatory at every sport industry event? 😬 Even more surprising from a media organisation that publishes an ‘athlete marketability’ ranking every year. 👀 Regardless, great to meet some interesting people and familiar faces. 🙏 ---- #splive24 #sportsbiz #sportsmarketing #sponsorship #sportbiz

Is the next era of partnerships here? 👇 Yesterday saw Feastables, owned by Jimmy Donaldson aka MrBeast, become the shirt patch sponsor of the Charlotte Hornets. We've obviously seen creator owned PRIME make a number of moves within sponsorship. I think brands who are natural activators with fans of their own will continue to be highly desirable for rights-holders in the years to come as they authentically open up tacticful routes to new audiences. And there are no better natural activators than creators. Who will it be better for brand wise when Mr Beast holds his next challenge in the Charlotte Hornets home arena? In return sports continues to be a great route for legitimising product through association. I'd also put some more established brands in this category, the likes of Barbie and Lego are becoming hugely desirable partners due to their own abilities to activate amongst fan bases. These type of partnerships make up a key part of Sports 3.0 - as ever, my DMs are open if you are interested in exploring. #sponsorshipmarketing #sportsmarketing #sportsindustry

We never know what the final result will be like, but one thing we are convinced of is that the shared experience will be unforgettable. We connect different universes in the same project... We unite brands and athletes for greater impact in new campaigns. #sponsorshipopportunity #imageconsultant #advertisingcampaigns #shootingsports #athletemarketing #brandstrategy

Europe's Missing Furry Friend: Why Football Needs Engaging Mascots ⚽❗ Think Rocky, the Denver Nuggets' mascot, is just waving at fans for $625,000 a year? Think again! 🤩He's creating unforgettable experiences, driving fan engagement, and boosting loyalty, all while pulling off crazy stunts! 💡Nearly 50% of sports fans are "made by 14” years old, with higher passion, engagement, and value (Charlie Wood, Two Circles). And guess what they love? Mascots! Yet, many football mascots rely on... waving . Is that enough? 📝Football mascots, are you taking notes? It's time to level up! Here's WHY: 💖 Attract families and kids: Mascots create memorable experiences, fostering loyalty and brand love. 🤩 Drive engagement: From crazy stunts to interactive content, mascots spark excitement. 💰 Boost value: Convert young fans into long-term supporters. Engaged fans translate to increased merchandise sales, sponsorships, and attendance. 🏆 But there's hope! LALIGA's first edition of the Mascot Olympics was a hit, attracting 3,000 fans hosted by Club Deportivo Leganés. 💔 At the event, a young Real Madrid C.F. fan switched teams because they don’t have a mascot. Imagine all the fans they’re missing! Let's give them a mascot to cheer for, not switch away from ❤️🩹. 👏 Real Sociedad de Fútbol is upping their mascot game with social media content. Independent voice 🎙️, shared impact 🤝. Share your thoughts!🧠 ❓Which club needs a mascot the most? ❓Are there any other creative ways to engage young fans? ❓What are your favorite mascot moments? #sportsbiz #sports #sportsmarketing #mascots #laliga

🏟️ Elevating the Game: Creating Value Through Sports Partnerships 🏟️ In the world of sports, partnerships aren't just about sponsorship deals—they're about creating unforgettable experiences and driving meaningful impact. From enhancing fan engagement to fostering community connections, the value of sports partnerships goes far beyond the scoreboard. As professionals in the sports industry, it's our mission to not only provide value but to actively create it through strategic collaborations. By aligning with like-minded organizations and brands, we have the opportunity to elevate the game, both on and off the field. So, let's lace up and hit the ground running. Together, let's reimagine what's possible through sports partnerships and unlock new levels of excitement, engagement, and success. 🚀🔥 #SportsPartnerships #FanEngagement #CommunityImpact #Innovation

It’s no secret women’s sports has grown and evolved exponentially over the last few years. Those in the industry also know the potential for future growth is unlimited - which is why we want to work with the companies who are already invested. 24 Sports Marketing, LLC is an agency elevating digital marketing within women’s athletics. We work with you to craft and execute a customized strategy for sustainable business growth. 📊 We’d love to have you along for the ride! Give us a follow, check out our website, share the news or tag a friend. Together we can continue moving women’s sports forward. #24SportsMarketing #24Sports #WomenInSport #DigitalMarketing #MarketingAgency #NGWSD