Lisa Kaplan in action at #PRWeekCrisisComms discussing how communications teams are on the front lines of dealing with the evolving tactics of foreign adversaries and the growing list of adversary targets including customer bases, supply chains, compliance efforts, and brand reputation.
During the #PRWeekCrisisComms panel titled "Navigating Global Conflicts in 2024," speakers Lisa Kaplan from Alethea and Neil Cassley from PayPal discussed the increasing challenges faced by communications teams due to shifting geopolitical factors and evolving tactics of foreign actors. They emphasized the importance of safeguarding organizational integrity amidst the growing impact of global conflicts on customer bases, supply chains, and brand reputation, offering insights into effective tools and tactics for managing these risks. #PRWeekDC #crisispr #crisiscomms #crisiscommunications #PRWeekConference
