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Confession time! 🙈 I secretly love watching Hallmark movies with my daughters. And let's be real, if a 13-year-old willingly hangs out with their mom, it's a big win, right? 💁♀️ But here's the kicker: Hallmark movies and sales have more in common than you might think. 📽️📈 They're both all about being: ✨ Predictable ✨ Repeatable ✨ Consistent Now, if your sales teams don't check these boxes, no worries. I won't make you watch Hallmark movies, but I can show you how some of the world's best-performing organizations nail it! Check out the next upcoming event with best-selling author, Randy Illig in the comments! 🚀💼🌟 #salesleadership #revenuegrowth

This is how you do experiential marketing 🤩 Why should experiential activations be a key part of any event marketing strategy? 🌟 Storytelling Matters: Barbie's events effectively weave storytelling into the experience, making it relatable and emotionally resonant. 🌟 Personalisation is Powerful: By offering personalised experiences, Barbie ensures each visitor feels special and connected to the brand. 🌟 Omni-channel Approach: Integrating online and offline elements makes the brand accessible to a broader audience, both physically and virtually. 🌟 Creating Shareable Moments: Encouraging attendees to share their experiences on social media extends the event's reach and impact. Brilliant brand partnerships have made this happen! #ExperientialMarketing #BrandActivations #CustomerExperience #BarbieEvents #MarketingInspiration

Absolutely blown away by the phenomenal marketing campaigns and brand collaborations that accompanied the #Barbie movie launch! 🚀 From exciting events to innovative activations, this article captures the brilliance behind this iconic brand's movie release. Kudos to the creative minds and teams who made it a resounding success! 👏 #BarbieMovie #MarketingExcellence #BrandCollaborations #ExperientialMarketing

Ever noticed how a little laughter can make a big day seem a bit lighter? In our hustle to get things done, it's easy to forget just how much a chuckle can lift our spirits and make a message stick. Take our new TVC for the RR Signature Broadway fans, for example. These fans are fantastic—they throw air across the room like no other, thanks to their curved blade design. But when we thought about how to share this with you, we wanted to do it in a way that wasn't just another fan ad. We decided to sprinkle a little humor into the mix. Why? Because laughing together makes us all feel a bit more connected, doesn't it? It turns a simple message into a conversation and makes the everyday a bit more enjoyable. And that’s what we stand for at RR Kabel—bringing innovation and quality into every corner of your home, with a smile. #management #communication #innovation #marketing #creativity

🎭Greg Bryk, Actor and Keynote Speaker, knows the power of a compelling 'why' in the world of acting and branding. He underlines the importance of forging an emotional connection with our 'why' to create a genuine bond with our audience. By weaving personal stories and beliefs into our narrative, both actors and brands can elevate their engagement and leave a lasting impact. 🎥🤝 It's the authenticity in our stories that truly resonates, so share your 'why' with your audience. #Acting #Branding #EmotionalConnection https://hubs.la/Q025hzRD0

Do #SuperBowl #ads work? This year's SB ads were expensive at $7 million each. They are designed to create a buzz. That means they get people talking. A 2015 McKinsey & Company study says that word of mouth accounts for 20-50% of purchases. I'll comment on whether or not they worked on me, a Gen Xer with decent buying power: 1. Dunkings boy band with Ben Affleck, Jennifer Lopez, Matt Damon, and Tom Brady -- I like this one the best and it's one that my friends are mentioning the most. I like math and Matt starred in a popular math movie. He also does a good deadpan look and eye roll line in the ad. Matt and Ben are super likable. Bennifer is a thing again. It reminded me that I love Dunkin coffee and now I want to go to Dunkin. I wasn't thinking about it before. I am already a huge Dunkin Donuts fan and always go back to Dunkin Donuts in Euclid, OH, where I grew up, for a cup of the best coffee in the world and sometimes a donut. Dunkin came late to San Jose, California, where I live so it became a more beloved brand when it was very hard to get. 2. Mayo Cat with Kate McKinnon -- Cat mom is searching in the fridge for a snack. The cat says, "Meow" or "mayo" depending on how you hear it. Kate represents the LGBQT community so it's a politically correct and modern ad: She's the first openly gay SNL cast member. A+ on the diversity front. The cat gets on a popular morning show due to its gift of gab. The concept is clever and people love animals in ads: Think Clydesdale horses and the puppy. I added it here because my brother-in-law in New Jersey mentioned it to me as his number one. It's cute but two things turn me off so it's not my winner. First I don't like the concept of Pete Davidson dating a cat: It's gross weird. By the way, when he was on SNL he was by far my favorite cast member. He's hilarious like Adam Sandler. The second reason this did not win first place is that they took the ad premise too far. I would have added a dog that said, "Woof" but meaning "roof" instead of acting like a meow is a big deal. 3. Dr. Umstick. I watched this once and it took me a minute to realize that it's Drumstick ice cream treats. Get it? Dr. Umstick = drumstick. The fact that it was not obvious made it more clever. Now I'm craving Drumsticks as a result and I have mentioned the ad as funny and clever to friends and family. Will I buy more Drumstick ice cream treats? Time will tell. I try to buy more leafy greens than any ice cream at this time of year. By the way I did not like the Bud Light ad with Peyton Manning. I did not understand it, for one. Secondly, I'm tired of seeing Manning's face everywhere. Third, Coors Light tastes better than Bud Light. I was tired of Tom Brady too but putting him in an ad with Ben and Matt made sense because they are associated with Boston. He's most associated with the N.E. Patriots. #publicrelations #buzz

Why risk starring in the next episode of "Hoarders" when you could be the star of your own personal brand? Your future self will thank you—and you won't have to worry about being buried under a mountain of plush toys on national television! Don’t be like us. Invest in your personal brand. And now..A poem for Rose Moran from Pria Crofskey: Squishmallows: soft, cute, and utterly adorable. They provide comfort, warmth—a cuddly embrace. Rose's house overrun, a plush invasion in every space. Essential charm infused, courtesy of Squishmallows' grace. *** 👋 We're Crafted Identities, a firm that builds connections. We help #brands and individuals develop relationship through #marketing and we help teams build bonds by finding the best talent for marketing & #businessdevelopment through #executivesearch. Follow us to learn more. #personalbranding

Last week SAG-AFTRA struck a new agreement whereby actors could essentially create video presentations via Cameo to promote businesses. This is historic b/c the actor (performer) no longer needs to wait to be "cast" in a production per se. The earnings are then attributed to P&H (which had been a historical stumbling block in social media for performers). I am posting this for two main reasons-- A) spread the word among actors and B) if you have a business to promote-- let's talk and see if a partnership makes sense! https://lnkd.in/eTjpsa7J

Do you hire entertainment for events? Mike asks the right questions!!! Check out what makes him different - in a world of entertainers, you want an engager who helps to deliver outcomes 🤓 #yourmeetingbroker #sharingknowledge with Meetings Made Easy | Meetings and Events

I WAS READY FOR THE MOVIES BUT THEY WEREN'T READY FOR ME!! Late to post but nonetheless... I went to Oppenheimer and Barbie with my family on two separate weekends and to two different theater chains: - it was GREAT to see theaters buzzing and movies peaking everyone's interest. - there was NOTHING EXPERIENTIAL about the experiences. - theaters were understaffed, dirty, food options were limited with many things out of stock or equipment broken (and one was a dine-in theater) - staff was uncaring and not trained. - restrooms were dirty and missing supplies. I get it...two samples of a much larger data set BUT in talking to others, I found their experiences to be very similar. Then I started thinking of my other recent attempts at expereintial retail...and here is the bottom line for me: Experiential retail can't be what it promises to be without the staff, the training, a top notch offering, and thus...THE EXPERIENCES!!! If this type of "retail" is to survive it must no longer rely on the post pandemic, I'm just glad to be out and socializing consumer and start offering the FULL EXPERIENCE that is advertised, promised and that the consumer demands. #experientialretail #retailtrends #retail 'Barbie' is about to pass 'Super Mario Bros.' and become the world's biggest movie of 2023