Sales Factory’s Post

We surveyed 2,000 voters, with Ascend2, to link party affiliations and consumer habits. Can these insights sway undecided voters in 2024's record political spending?  #Election2024 #PoliticalMarketing #CustomerAcquisition #EmailMarketing #CTVAdvertising #DigitalAdvertising https://lnkd.in/eh_r3EZg

In collaboration with Ascend2, we surveyed over 2000 participants to explore the link between party affiliations and consumer habits. Our findings could reshape political marketing strategies for the 2024 election. Dive into the data with us! https://lnkd.in/eh_r3EZg  #PoliticalMarketing #DataInsights

This one is worth a read. It's very interesting to see how shopping preferences can predict political leanings. The findings will really help advertisers flex their creative muscles in reaching consumers with non-traditional political audience targeting strategies.

Beyond targeting your first party data and the voter file, there are a ton of other data points that can give us insight into what drives voters to support one candidate over the other. We talk about many of those things in the report linked below, and I'd love to chat with you about how we can help you connect with these individuals with the right message in the places they frequent. Let's talk!

Curious about how US voters are feeling about this election year? Take a quick pulse check of their top concerns, trusted information sources, media influence, and more with this GWI/Basis infographic here: https://ow.ly/6GNE50RhaOa

Fresh Insights from Yesterday's Election! 🗳️ The election results from yesterday were a reality check. As American politics shifts, we spotlight post-election takeaways: the youth movement, Republican shifts, and the need for dynamic targeting. 🔵 Youth Movement: 25% of under-35 voters intend to vote. It's about intent and core issues, not history. Are you ready for this vibrant 2024 segment? 🐘 Republican Fragmentation: From MAGA to young Republicans, understand the GOP's diverse landscape. 🤝 Break Free from Party Lines: Nuanced targeting is the future. Ditch party-first mentality and embrace real-time AI insights. Explore our blog for in-depth insights reshaping your strategy. Let Resonate redefine your success in the evolving political landscape. 📈🇺🇸 https://lnkd.in/gHeqFDnm #ElectionTakeaways #election2023

Things to understand form the Variation Between #ExitPolls and #ElectionResults The discrepancies between exit poll predictions and actual election outcomes can be attributed to several statistical errors such as: 1. Margin of Error: Even with a well-designed sample, random variation introduces a margin of error. This means that exit poll results might differ from the actual election outcomes.(Most of the exit polls takes 3% as MOE) 2. Nonresponse Bias: When certain voter groups are less likely to participate in the exit poll, the results may not accurately capture the opinions of the entire voting population.(This cause variation in areas where the fight between two candidates are tough) 3. Coverage Error: If the sample of polling locations or voters isn't representative of the entire population, the results will be biased and not accurately reflect the broader electorate. 4. Sample Size: Smaller sample sizes can lead to unreliable results and a lack of statistical significance. In summary, while exit polls offer insights into voter behavior, they are subject to statistical uncertainties and potential errors. #Election2024 #Statistics #ExitPoll

Does the day of the General Election effect its outcome? Research suggests it does. It turns out we’re most risk averse on Thursdays, which just so happens to be the day the General Election is held. This increases people’s likelihood to vote for conservative choices. The study found 3% of the Leave vote was due to the referendum being held on a Thursday.   These findings also have big implications for comms. The day of the week can massively impact people’s purchase habits. This is why it's so important to daypart your data. Behaviours are not consistent, the really interesting stuff happens at the granular level. If you’re not adapting messaging through the week, or incorporating daypart data into your test and learn strategy, you’re missing out. Source: Weekly Fluctuations in Risk Tolerance and Voting Behaviour

New data tells us that nearly HALF of Americans have serious concerns about poor government leadership... Learn More 👉 https://lnkd.in/e-bEs-ZK As we get closer to a critical election year, it’s clear that the voter landscape is more complex than ever before. At Resonate, we’re tracking voter sentiment in real-time using our AI-powered data sets to offer a unique lens into the behavior, preferences, and intent of the US voting population.

In this week’s What We’re Seeing by John Dick, “We’re polling the election. Gasp!... So, our approach to political polling will be different. Our goal is to track and understand how the ups, downs, and news of the election are impacting consumers’ moods and behaviors. Yes, we’ll gauge how they plan to vote (among other things) – not to predict who wins – but to predict how those changing attitudes will play out in people’s spending, their media habits, and their lifestyle.” Learn more about our new Election Consumer Mindset Tracker and read the WWS here: https://hubs.la/Q027N6hX0 #CivicScience #WWS #news #insights #data #trends #intelligence #mrx #consumerbehavior #consumerinsights #consumerintelligence #intelligence #marketresearch