The Roofing Academy’s Post

What if marketing just happened? “Transform your digital marketing with Paign.ai, the AI-driven platform that personalizes every interaction. By understanding and predicting user behavior, Paign.ai helps you deliver targeted content that resonates, boosting engagement and conversions. Elevate your marketing strategy and achieve unprecedented results with Paign.ai—where each user’s experience is uniquely optimized for success.” https://lnkd.in/exwva4X8

It would be hard for me to call it a trend, but I'm seeing so many FB groups formed around tactics - TikTok this or FB Ads for this niche - so I thought it was time to create a group that was focused on marketing fundamentals - the most fundamental of all, of course - Marketing Strategy. If you're a marketer, consultant, fractional CMO, or coach - who likes to explore strategy, join us. It just so happens that I'm interviewing Brian Dean of Backlinko and Exploding Topics on SEO strategy at 9 a.m. MT - Tuesday, Nov 7 - the only way to join us is to check out the group. I've also got an AI strategy tool for you when you join - check it out here - https://lnkd.in/e_ZrGBuy

The Forgotten Art of Marketing: It’s Not What You Think You know, I never dove deep into the world of SEO or ad campaigns. Always felt like a puzzle I didn’t quite fit into. But here’s my angle: marketing is really about understanding people. Like, what makes them tick, their hopes, and what keeps them up at night. I’m a big believer in starting with the big picture. First, we nail down the strategy, figure out what we’re trying to say, and then we think about how to say it. It’s all about those initial questions, and truly listening to the answers. So, here's a thought: Are we too tangled up in the nitty-gritty? Missing the heart of marketing? I’m thinking, let’s have a real conversation about this. Not about the latest tech or the flashiest campaign. Let’s talk about how we connect with our audience, how we make those genuine human connections. How do you make sure your marketing stays true to that? How do you weave in that understanding and connection into your strategy? I’d love to hear your take on this. Have you found a balance between strategy and execution that keeps things human? Let’s dive into this together. Share your stories, your strategies, or even your stumbles. --- PS: If you find this post in 2040, yes, people in 2024 still used LinkedIn. #marketingstrategy #topdown #humanconnection

Importance titles for digital marketing. Prepared by Manal Boulos. 1-The importance of human capital in marketing. 2-Presenting products to public correctly and effectively through various channels, focuse on: *Understand Your Audience. *Clear and Concise Descriptions. *SEO Optimization. *Consistent Branding. *Visual Appeal. *Leverage Social Media. *Emphasize Unique Selling Points. *Customer Reviews and Testimonials. *Cross-Channel Consistency. *Adapt to Platform Guidelines. 3-Presenting our products to public with transparency and quality and commitment in marketing. 4-Reputation is a marketing itself.

🚫 The Graveyard of Dead Marketing Techniques 🪦💀 In the ever-evolving world of marketing, some old tactics just don't cut it anymore. Here's why these techniques belong in the past: 1️⃣ Spam Emails: Treat your email list with respect. Send targeted, customized messages, not spam. 2️⃣ Direct Mail: Unless you're a mind-reader, it's time to move away from this costly, low-ROI method. 3️⃣ Constant Ads: Bombarding your audience with ads is exhausting. Engage them instead 4️⃣ Fake Reviews: Authenticity is key. Build a review program for genuine 3rd party validation. 5️⃣ Keyword Stuffing: Google's smarter now. Quality content, not keywords, is your ticket to the first page. It's time to lay these techniques to rest and embrace the future of marketing! 🌟💼 #MarketingTips #DigitalMarketing #Evolution

It wasn't that long ago... Not so long ago, a catchy flyer or a bold billboard was the height of savvy marketing in the property management space. I mean, that was cutting edge in terms of marketing, right? Fast forward to today, and it's a whole new digital world out there. We're talking SEO, social media, content marketing, apps, AI, and everything in between! It feels like it's all changed so quickly, don't you think? How are you navigating this digital transformation in property management? Are you mastering social media, crafting compelling email campaigns, or leading the way with virtual tours? Or does it all feel a bit overwhelming at times? I'll be honest, I feel overwhelmed at times. But I'm so grateful that we've got access to the digital marketing tools we have today. What about you? Do you love it? Or hate it? (or maybe you have a love/hate relationship with it????)

2023 was a wild year for marketers… It was filled with economic uncertainty, disruptions in social media, and the introduction of powerful AI tools. It challenged us to keep proven marketing tactics moving forward while trying new things and finding better ways to work with our teams. We learned a lot this year — and we’re sharing it with you. In one place, we’re sharing all of the insights and ideas that inspired us and got us through 2023. Here are our eleven top pieces of marketing advice from the past year. https://bit.ly/3uY9tA0

It wasn't that long ago... Not so long ago, a catchy flyer or a bold billboard was the height of savvy marketing in the property management space. I mean, that was cutting edge in terms of marketing, right? Fast forward to today, and it's a whole new digital world out there. We're talking SEO, social media, content marketing, apps, AI, and everything in between! It feels like it's all changed so quickly, don't you think? How are you navigating this digital transformation in property management? Are you mastering social media, crafting compelling email campaigns, or leading the way with virtual tours? Or does it all feel a bit overwhelming at times? I'll be honest, I feel overwhelmed at times. But I'm so grateful that we've got access to the digital marketing tools we have today. What about you? Do you love it? Or hate it? (or maybe you have a love/hate relationship with it????)

Is Press Release Marketing Outdated? (Think again: Here’s why it’s making a comeback!) Silent SEO Hero: Leverage untapped backlinks and improve your digital footprint. Credibility Catalyst: Instantly boost your brand's trust and recognition. Strategic Synergy: Integrate with social media for exponential impact. Reconsider the hidden potential of press release marketing. It’s not just for announcements; it’s a tool for SEO, credibility, and multi-channel synergy. How could it reshape your marketing mix?