The Right Path Marketing’s Post

Each company’s #martech stack is like a fingerprint—no two marketing stacks are alike, just like no two marketing teams function the same way. https://lnkd.in/ersCMVHi #technology #marketing #futureofwork

Each company’s #martech stack is like a fingerprint—no two marketing stacks are alike, just like no two marketing teams function the same way. https://buff.ly/3GQKpO0 #technology #marketing #futureofwork

Data-driven marketing can change the way you do things. It has the power to change your business operations, And multiply your revenues. Seize the opportunity, and utilise the benefits of data-driven marketing! Hit the “Like” button if you found this helpful! #data #datanalystjobs #marketing

Lot's of offerings and companies calling their products or offerings "martech". Instead start to think over what you are really want to achieve and what should be the final goal you want to reach. Tech comes last, even if important. Good read. #martech #marketingautomation

Each company’s #martech stack is like a fingerprint—no two marketing stacks are alike, just like no two marketing teams function the same way. #technology #marketing #futureofwork #martechstack

Elevate your marketing strategy with data-driven insights! Discover 5 key hacks to target, personalize, and optimize your campaigns for maximum impact. Visit us at https://datafortune.com/ To know more about this, connect with us at info@datafortune.com and +1(404)-382-0885 #DataDrivenMarketing #MarketingAnalytics #DataDrivenDecisions #CustomerInsights #DataVisualization #Technology #Services #ITServices #Datafortune

Who is SolutionsMarket.ing? Client-centric approach: We tailor solutions to your specific needs and goals, not a one-size-fits-all template. Data-driven decision-making: We avoid guesswork and use data to inform every step of the process. Measurable results: We track progress and report on key performance indicators so you see the impact of your investment. Team of experts: Our team combines diverse skills and experience to bring fresh perspectives and innovative solutions. #solutionsmarketing #marketing #growthhacking #datadrivenmarketing #reliablepartner #performancemarketing

Are you losing 15-25% of your annual revenue due to inaccurate #Data? Our CEO Will Smibert says, “If potential buyers are receiving irrelevant or incorrect messages and ineffective personalised recommendations, they're more likely to opt out of your marketing communications or stop buying from your brand altogether”. And we couldn’t agree more. When your prospects’ lives and jobs change, your marketing needs to catch up. P.S. Want to know how to improve data accuracy (and stop losing revenue)? Read our article in the comments! �� #IntentData #Personalisation

Same goes for Talent Acquisition. Replace marketing by recruitment, and customer by candidate… and there you have it! Talent Acquisition is so similar to Marketing (or should be), but still perceived as a cost for filling a position. However, when putting in place right processes, ownership, responsibilities and strategies, it will bring huge return on investment and lower operational cost in the end. Today, there’s only one very big difference with marketing when it comes down to reaching qualitative and quantitative results in talent acquisition and/or HRM: FOCUS!!!

The nuances of marketing are definitely under-appreciated. They say, “The best marketing doesn’t feel like marketing.” Regardless of what it feels or seems like, great marketing takes a ton of work. Here are some questions to help you improve: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 - Can you align your marketing initiatives with core business objectives? - What growth opportunities are we missing by sticking to our current strategies? When should we reassess? 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 - Do our reports provide clear insights into our performance? - How frequently do we pivot based on actionable performance data? 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 - Is our current tech stack effectively driving customer engagement, automation, and analytics? - Are we seamlessly integrating data across all platforms? 𝗗𝗮𝘁𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Have we conducted random audits of customer records for accuracy and completeness? What were the findings? - How are our data enrichment and normalization efforts evolving to maintain data integrity? 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 - Have we identified and prioritized high-value customer segments by industry, company size, and role? - What initiatives are we employing to personalize and stay relevant within these segments? 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 - Are we actively seeking feedback from our audience to refine our creative content? - How can we innovate our creative strategies to remain agile in a rapidly evolving market? 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 - Which aspects of our marketing processes are the most time-consuming or complex? - Where are the bottlenecks, and how can we streamline our workflows for efficiency? 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 - What ongoing voice of the customer programs do we have in place? - Are we effectively addressing our audience's pain points in our marketing efforts? Which resonates with you? What would you add? I'm writing more about this in next week's edition of "The Marketing Operations Leader" subscribe for free here: https://lnkd.in/g_3YC7BZ #marketing #martech #marketingoperations