The Financial Mail Redzone South Africa’s Post

[Article] In his latest article digital exec, Grant Lapping, explores the conflicting agency challenge of being both creative and technology led. Grant states that “the ultimate goal is to deliver integrated services that combine creativity with technological sophistication. By combining the strengths of both domains, agencies and brands can create campaigns that are not only creatively compelling but also optimized and data-driven.” Read his full article published by The Financial Mail Redzone South Africa #Digital #Discovery

What marketers need to stop, start, and continue doing in 2024. Helen Edwards, Director at Passionbrand (ideas expressed in Marketing Week): ➡️ “Stop: Looking for a one-size fits all solution to marketing: people are different, categories are different, brands are different. Also, speeding through the strategy process with ‘scrums’ and ‘squads’ and the like. Give strategy the time it needs and then you will save time on execution. ➡️ Start: Executing faster. All that testing – is it really necessary if we know the strategy is right? Secondly, getting out of the communications bunker and using all the levers of marketing. To do that, you need to work across the organisation. ➡️ Continue: Being the voice of the consumer and the conscience of the business – because you know that business value comes from adding value to people’s lives.” Helen Edwards is a Marketing Expert & Columnist at Marketing Week, and will take the stage to talk about Customer Driven Disruption, at the #ExperienceSummit, in Nicosia Join us and get more insights. Tickets here: https://lnkd.in/edHDw6f2 Globaltraining University of Nicosia Digital Tree The Institute of Certified Public Accountants of Cyprus - ΣΕΛΚ Hellenic Bank FastForward University of Cyprus CYTA

Invitation to complete The International Marketing Benchmark 2024! As we approach the end of another transformative year, seize the opportunity to gain invaluable insights into spending patterns and other issues that are critical to effective marketing management. The Strategy & Marketing Group of the Managing Partners' Forum and the PM Forum present the 12th Annual International Marketing Benchmark to help Marketing & BD leaders benchmark their priorities in the coming year. The Benchmark is run in conjunction with professional services consultancy Meridian West. Now in its 12th year, our International Marketing Benchmark uniquely allows you to compare your plans with those of your peers from the UK, UAE, Canada and 30 other countries. In addition to tracker questions on spending patterns, the 2024 Benchmark explores constraints on growth in a tougher economic climate and explores the role of marketing and business development teams in helping firms address the challenges and opportunities presented by generative AI. Click on this link to access the benchmark: https://bit.ly/46MxyHc Partnering with ICON APAC, comprising 3,000+ professional services marketers across Asia-Pacific, this benchmark promises richer perspectives and global comparisons. 📈 Why Participate? -Free, reliable, peer-based data -An anonymised report comparing your answers with peers -Insights shared through a micro-site, social media, PM Magazine, and events Submit your responses by COP (UK time) on Friday 15th December. #MarketingLeaders #InternationalBenchmark #MarketingTrends #PMForum #Survey

Similarweb recently released the Digital 100 list of the fastest-growing companies online: https://lnkd.in/gzbW8PYh It's a good report worth checking out to see what strategies brands use to grow online. One thing I would like included in these types of growth reports is that when a company consolidates multiple digital brands into one, it will see organic growth off the back of it. For example, the finance sector winner was BMO, with a 670% increase. Yet when you dig deeper into why the growth occurred, you can see they consolidated multiple brands into one domain, resulting in the growth. Regardless, this is a great report overall worth looking at.

Amidst a 3-point surge in consumer confidence across Africa, CEOs & agency leaders grapple with the ongoing challenge of Digital Transformation. 📈 Invest wisely: 81% of consumers prefer brands with a strong online presence. Stay agile, stay relevant! #DigitalTransformation #MarketingTrends Read more: https://lnkd.in/gDkpMVse

Interesting read around the growth in the marketing world. Predicted growth of 19.8% in the next 7 years. A great example of why we need to continue to support all sectors within the #highgrowth ecosystem to truly make a difference in this segment. Beauhurst thanks for the latest update

Embracing New Marketing Strategies for Export 🚀 In today's global marketplace, staying ahead means continually evolving. 📈 Export strategies are no exception. To excel in international markets, it's crucial to adapt and learn. Here are three key takeaways from my recent exploration into innovative marketing strategies for export: 1️⃣ **Digital Transformation**: The world is online, and your export strategy should be too. Leverage social media, e-commerce platforms, and data analytics to understand and reach your international audience. 2️⃣ **Localization Matters**: Tailor your marketing to each target market. Language, culture, and preferences vary widely. Personalize your content and campaigns to resonate with local audiences. 3️⃣ **Sustainability & CSR**: Eco-conscious consumers are everywhere. Showcase your commitment to sustainability and corporate social responsibility (CSR). It's a competitive edge that resonates globally. Remember, learning never stops. Keep exploring, adapting, and growing to thrive in the ever-changing world of export marketing! 🌐 #ExportMarketing #DigitalTransformation #GlobalBusiness #MarketingStrategy

Invitation to complete The International Marketing Benchmark 2024! As we approach the end of another transformative year, seize the opportunity to gain invaluable insights into spending patterns and other issues that are critical to effective marketing management. The PM Forum and the Strategy & Marketing Group of the Managing Partners' Forum present the 12th Annual International Marketing Benchmark to help Marketing & BD leaders benchmark their priorities in the coming year. The Benchmark is run in conjunction with professional services consultancy Meridian West. Now in its 12th year, our International Marketing Benchmark uniquely allows you to compare your plans with those of your peers from the UK, UAE, Canada and 30 other countries. In addition to tracker questions on spending patterns, the 2024 Benchmark explores constraints on growth in a tougher economic climate and explores the role of marketing and business development teams in helping firms address the challenges and opportunities presented by generative AI. Click on this link to access the benchmark: https://bit.ly/46MxyHc Partnering with ICON APAC, comprising 3,000+ professional services marketers across Asia-Pacific, this benchmark promises richer perspectives and global comparisons. 📈 Why Participate? -Free, reliable, peer-based data -An anonymised report comparing your answers with peers -Insights shared through a micro-site, social media, PM Magazine, and events Submit your responses by COP (UK time) on Friday 15th December. #MarketingLeaders #InternationalBenchmark #MarketingTrends #PMForum #Survey

Digital channels can open up new frontiers in the “right product, right place, right time” mantra underlying any go-to-market (#GTM) strategy. Nevertheless, we’ve found many executives unsatisfied or disappointed with the outcome of digital initiatives that their organization has pursued. And for several reasons: - The elusiveness of arriving at a clear digital vision connected to the overall business strategy - Reactive solutions ending in investments that lack sufficient thoroughness and planning - Digital initiatives that simply aren’t delivering meaningful results. Our digital go-to-market report aims to promote a better understanding of what success looks like, help executives build a clear roadmap to the future and show them how to focus on the right initiatives for measurable impact on the business. https://lnkd.in/eaGTQFEz #integrationconsulting #digital #gotomarket #digitaltransformation

dGTM - How to reach the market with the most appropiate model? Digital GTMs enable a new set of models that allow companies to manage the most suitable balance between reach, execution, data and cost. I hope this report helps you define the best GTM transformation.