I recently conducted a mock interview for Product Design/Sense case with a talented candidate preparing for a Sr PM role for Meta. During our session, a few key areas of improvement emerged that I believe can benefit anyone preparing for their next big interview: 1. Target Unique User Segments: Rather than focusing on broad demographics or geographical segments, dig deeper into the motivations of your users. Understanding the "why" behind user actions allows you to craft more tailored and impactful solutions. For instance, segmenting users based on their motivations can lead to more meaningful insights and strategies. 2. Leverage the Customer Journey: Use the customer journey map to identify a comprehensive set of pain points for your prioritized user segment. This holistic approach ensures you're addressing all potential hurdles your users might face, leading to more robust and effective solutions. 3. Align with Business and Company Goals: Throughout your case, keep both the overarching business goals and the unique objectives of the company in mind. This alignment not only showcases your strategic thinking but also demonstrates your understanding of the company’s specific needs and how you can contribute to their success. By focusing on these areas, you can enhance your interview performance and showcase your ability to think strategically and empathetically about user needs. If you are correctly preparing for your product management interviews/thinking of starting your prep, feel free to DM us to get personalized help! Best of luck to everyone on their interview journeys! #InterviewTips #UserSegmentation #pmjobs #CustomerJourney #BusinessGoals #CareerAdvice #productmanagement #frameworks
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Founder & CEO, The Product Seat | Forbes Coaches Council | Product Coach | Product @ Meta, Microsoft, eBay | NYFW Fashion Model | Former Ms India Asia & Miss India USA, Seattle | NSLS Awardee | Guest on TV, Radio
Having conducted numerous interviews during my time at Meta, I've encountered a diverse array of candidates. One key takeaway? A candidate's success often hinges on their ability to demonstrate deep, thoughtful product thinking. It’s about the depth of their analysis and how well they rationalize decisions that align with business goals. At The Product Seat, we are dedicated to helping candidates cultivate this essential skill. We ensure they can thoroughly analyze cases and meet the criteria interviewers are seeking, setting them apart from the competition. Here are 3 tactical tips for acing your product design/sense interviews below 👇⬇️
I recently conducted a mock interview for Product Design/Sense case with a talented candidate preparing for a Sr PM role for Meta. During our session, a few key areas of improvement emerged that I believe can benefit anyone preparing for their next big interview: 1. Target Unique User Segments: Rather than focusing on broad demographics or geographical segments, dig deeper into the motivations of your users. Understanding the "why" behind user actions allows you to craft more tailored and impactful solutions. For instance, segmenting users based on their motivations can lead to more meaningful insights and strategies. 2. Leverage the Customer Journey: Use the customer journey map to identify a comprehensive set of pain points for your prioritized user segment. This holistic approach ensures you're addressing all potential hurdles your users might face, leading to more robust and effective solutions. 3. Align with Business and Company Goals: Throughout your case, keep both the overarching business goals and the unique objectives of the company in mind. This alignment not only showcases your strategic thinking but also demonstrates your understanding of the company’s specific needs and how you can contribute to their success. By focusing on these areas, you can enhance your interview performance and showcase your ability to think strategically and empathetically about user needs. If you are correctly preparing for your product management interviews/thinking of starting your prep, feel free to DM us to get personalized help! Best of luck to everyone on their interview journeys! #InterviewTips #UserSegmentation #pmjobs #CustomerJourney #BusinessGoals #CareerAdvice #productmanagement #frameworks
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Top Voice | Gen AI Product Leader| Walmart, ex-MobiKwik| IIT-IIM | Fintech, Ecommerce & SaaS | 3x Awarded | Author
#Interviews : How to Crack PRODUCT STRATEGY Questions It's a key opportunity to showcase your product thinking skill like 🔸User empathy and user-centric design Feature prioritization. 🔸Product modification for success in new markets or use cases THE QUESTIONS They often sound casual & broad 🔹How to you plan to compete? 🔹How will you make this app better? 🔹How will you differentiate your Product? 🔹How will you make your users stick to the product? HOW TO ACE? To answer, walk the interviewer through your design process. Answer product strategy questions by understanding users' pain points, exploring solutions, and discussing tradeoffs ⭐ How do you pinpoint user pain points? ⭐ How do you pinpoint effective solutions? ⭐ How do you prioritize features? ⭐ What metrics do you use to measure success? ⭐ How do you iterate based on feedback? For such moonshot questions, try to abstract the problem and find a simple solution for the user 🚀Pro Tip - Ask clarifying questions to narrow the scope. Follow #SanxSpeaks and stay updated #ProductStrategy Valuable? ❤ Share this with your network Have Questions? 👇 Ask me in comments..
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As a product designer, I consistently rely on user feedback. The method that Vladimir Chervonenko mentioned below, not only provided valuable insights for me but also brought me joy by offering a straightforward way to gather feedback precisely when I need it, rather than waiting for users to provide it. I remember how happy I was when we discovered it. Working on our current product presents a challenge in finding respondents due to the specific industry we operate in – not many people openly share their private habits. Consequently, we heavily depend on anonymous polls distributed throughout our product and managed by our community managers team. Additionally, we rely on analytics tools like Amplitude and Hotjar. #thinkingoutsidethebox #userinterviews #uxresearch
🫣 Are you having hard times recruiting respondents for the UX interviews? Product to the rescue! 🛟 When I moved into my current product, I started recruiting users for research interviews the way I used to, through personal emails\messages on the product, gathering willing users, setting up appointments, etc. This method, as you probably know, has an expectedly low response rate and even if a customer responds, about half of them just don't show up for the call. The situation is slightly improved by offering a rewards (in one form or another) for participation in the interview, but recruiting respondents is still a process with a rather low conversion rate into an actual interview. But when once again Filipp Ciumac and I needed to conduct a research with our tutors it hit us 💡"Wait a second, we're an online lessons platform!"💡so we just.... went and booked lessons with a few of the tutors on our platform. It seems obvious now, but back then it was a huge insight for me. And it's a 200% win-win situation ✅ I get 99.99% turnout for the interviews ✅ I don't have to come up with complicated ways to pay for participation (the tutor will get paid per lesson as usual) ✅ The tutor doesn't have to prepare and actually teach the lesson. Plus over that tutor is happy that they can influence the product by participating in the research. Recruiting students is still a challenge, but at least for the tutor part the challenge has been completely solved. The moral of the story is this: your product can be the solution to the problems you face as a product manager or a designer. Always look for witty ways to use your product to solve your problems (e.g., recruiting respondents). Share what challenges do you face when recruiting respondents for research and how do you overcome them? #productdesign #uxresearch #productmanagement #tricks
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Have you ever heard about focus group interviews? FGIs are a valuable research method that involves conducting group interviews with a small, carefully selected group of individuals representing a specific target audience based on key characteristics. 🧐 They're particularly useful when you want to: ✅ Understand user behaviors and needs ✅ Test new products, services, or ideas ✅ Gather insights about competitors and market trends ✅ Explore preferences and expectations of target groups ...And more. 🚀 Curious about when and how to use FGIs to build better digital products? Check out our latest blog post by our Lead UX Researcher Jakub Nawrocki. ⬇️
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We're curious to know: What's your go-to method for collecting customer feedback to drive product enhancements? 🛠️🚀 💬 Customer Surveys: Are you a fan of structured surveys that dive deep into your experiences? 📝 🎙️ User Interviews: Do you prefer one-on-one conversations where you can share insights directly? 🌐 Social Media Listening: Do you believe in the power of monitoring social channels for real-time feedback? 📱 📮 In-App Feedback Widgets: Do you lean towards seamless, in-the-moment feedback options? 💡 Share your thoughts in the comments below. 🚀 #HaleyBridgeRecruitment #ProductEnhancement #UserExperience
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We're curious to know: What's your go-to method for collecting customer feedback to drive product enhancements? 🛠️🚀 💬 Customer Surveys: Are you a fan of structured surveys that dive deep into your experiences? 📝 🎙️ User Interviews: Do you prefer one-on-one conversations where you can share insights directly? 🌐 Social Media Listening: Do you believe in the power of monitoring social channels for real-time feedback? 📱 📮 In-App Feedback Widgets: Do you lean towards seamless, in-the-moment feedback options? 💡 Share your thoughts in the comments below. 🚀 #HaleyBridgeRecruitment #ProductEnhancement #UserExperience
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Unlocking the Power of Neuromarketing in Diverse Talent Acquisition It's crucial to go beyond the conventional when attracting diverse talent. One area often overlooked is the art and science of crafting job descriptions. Why Neuromarketing Matters: Neuromarketing dives deep into understanding how our brains respond to messaging. Regarding job descriptions, this means moving beyond the traditional and embracing a more nuanced approach that resonates with a diverse talent pool. Beyond Job Descriptions: Traditional job descriptions often inadvertently use language or structures that may exclude certain demographics. Neuromarketing helps us understand the nuances of communication, ensuring that our messages reach and resonate with a broader range of candidates. Crafting Inclusive Narratives: Consider the power of storytelling in your job descriptions. Share success stories that highlight diversity and inclusion within your organization. Paint a vivid picture of your company culture, making it more inviting to a diverse set of professionals. Appealing to Emotions: Neuromarketing emphasizes the emotional aspect of decision-making. Highlight the positive impact a candidate can make, not just on the company but on a broader scale. Connect with their aspirations, creating an emotional connection beyond just a job offer. Share your thoughts on innovative job description strategies in the comments below. Let's learn from each other and create an environment where everyone feels they belong. Follow: Bonn Search Partners #DiversityAndInclusion #TalentAcquisition #Neuromarketing #BonnSearchPartners #executiverecruitment #talentaquisitionstrategies
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I help startups, scaleups + SMEs innovate by leveraging my expertise in leadership, commercialisation, UX research + product management
Customer and user interviews are invaluable tools in the product development process. They provide direct access to the thoughts, needs, and pain points of the people who will ultimately use your product. Why Conduct Customer/User Interviews? Interviews allow you to dive deep into your customers' and users' experiences, uncovering their true needs and pain points. This understanding is crucial for building products that genuinely solve their problems. It’s easy to make assumptions about what your customers want. Interviews help you validate or challenge these assumptions with real-world insights, reducing the risk of building features that don’t resonate. Unlike surveys or analytics, interviews provide nuanced, qualitative data. They reveal the “why” behind user behaviours and decisions, offering richer context for your product decisions. Engaging directly with customers and users builds empathy. It helps your team understand and prioritise the human element in your product development, leading to more user-centric solutions. How to Conduct Effective Customer/User Interviews: Craft open-ended questions that encourage detailed responses. Focus on understanding the user's problems, experiences, and feelings rather than leading them to specific answers. Ensure that your interviewees feel at ease. Let them know that their honest feedback is valuable and that there are no right or wrong answers. Pay close attention to what users say and how they say it. Note any recurring themes or surprising insights. Avoid interrupting and allow users to fully express their thoughts. Ask follow-up questions to dig deeper into their responses. Questions like “Can you tell me more about that?” or “Why is that important to you?” can uncover deeper insights. Record the interviews (with permission) and take thorough notes. Analyse the data to identify common patterns and unique insights that can inform your product decisions. Use the findings from your interviews to iterate on your product. Continuously validate and refine your product based on ongoing feedback from user interviews. -- Customer and user interviews are not just a checkbox in the development process—they are essential for creating products that truly meet user needs and drive success. How do you incorporate customer/user interviews into your product development process? Share your tips and experiences! 🚀 #CustomerInterviews #UserResearch #ProductDevelopment #CustomerCentric #UXResearch #Innovation #ProductManagement
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'Is my product not good, or did I just not find my TA?' Here's how to accurately target your users: Identify Clearly define your target customer and study their needs, preferences, and behaviors. Conduct interviews and explore community forums. Research Scrutinize investment trends and tendencies in your industry, review surveys and agencies' reports to gauge potential product demand. Test MVP Validate and improve your business idea by gathering feedback from potential users. Try to do it with 0 code written and no paid ads. Iterate Refine your product, staying in touch with your interested group. Continue conducting interviews to ensure you move in the right direction. Measure Track your progress and identify issues by monitoring metrics like customer acquisition cost, lifetime value, and retention. Then, improve your product again! Finding PMF is a continual process that requires ongoing testing and enhancement. Keep an open mind and be willing to pivot your product or business model. #medevelopstudio #testing #users #community #process #industry #product
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We help Genx and Baby Boomer business owners who need to thrive in LinkedIn but don't have time to do it themselves or worry about making mistakes. | Podcast & Live Show Host | Founder x 5.
Who is talking to your clients? A senior leader shared this scary story. He asked me to look up “this kid’s” LinkedIn profile. He told me that he had been in his industry for 30 years. “This kid” seemed to come out of nowhere and get more comments and engagements on his posts than the person I was speaking with. And, the comments and likes were from his friends and colleagues. “This kid” had over 100 Likes and over 40 comments on the post I looked at. I scrolled through a few more and it seemed pretty consistent. The senior leader I spoke with shared that when he does post, he didn’t get nearly as much engagement. And “this kid” just seems to say things similar to what he says. He was nervous about “ this kid” as his competition. He should be nervous. We all should be nervous. Who’s talking to your clients everyday via LinkedIn? Where are your clients learning? More importantly, WHO are they learning from? Who is posting engaging content everyday? Which CEO is becoming an influential voice in your space? Who is leading the podcasts that has captured your clients attention during their morning workouts? If your outreach and lead gen content is about your company, products and services, it’s very likely being ignored. Create demand, don’t try to capture demand. Attract and retain customer attention through content that captures their heart and mind. In 2024, a millennial will lead the majority of buying decisions in several major industries. It is estimated that a millennial will have buying decision power on over $5 Trillion. Millennials as buyers, creates even more reason to move outreach efforts into a demand creation strategy instead of cold outreach trying to capture demand. 75% millennials don’t want to talk to a seller at all. Building pipeline has changed whether we like it or not. Has your outreach strategy? I spent the weekend at Dad’s weekend with our daughter Abi. I learned a lot from a bunch of business majors. They think very differently about work culture, how they link about jobs and especially about sales. Also Abigail Lee is looking for a summer internship. Who is looking for an awesome business major for their company? #modernprospecting #demandgeneration
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