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What is "bleisure" and how is it reshaping the travel industry? The integration of work and leisure is driving premium brands to cater to the evolving needs of business travellers. As business travellers continue to extend their trips to include leisure, the “bleisure” market is projected to reach USD 732 billion by 2034. Find out more about how premium brands are capitalising on this market shift: https://lnkd.in/dab6ryNF  #Pictet #Bleisure #Travel #Premium

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