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At Mada, we believe that #zeropartydata is one of the most important factors in building a truly personalized shopping experience for your customer. But how do you seamlessly capture zero party data without exhausting the customer? On our consumer shopping app, Mada, we do this in two noteworthy ways: 1. Offering a short, interactive style quiz that asks unique questions, like a customer's style preferences, aversion to risk, etc. 2. Gamifying the outfit-finding experience. Customers swipe right and left on outfits recommended by our patented algorithm. They can swap out individual products, and customize outfits. It's creative, captivating, and allows the user to tell us what they like, and more importantly, don't like, on both a macro (overall trends) and micro (individual product) level. We believe that e-commerce sites that are able to creatively and effectively capture unique zero party data will be the ones to truly drive e-commerce forward. What are your thoughts? #zeropartydata #personalization #ecommerce #ai #fashiontech

April Uchitel

CEO & Founder at THE BOARD, Co-Founder DISH STUDIOS, Former CEO VIOLET GREY, Founding Team IAMAVOTER, Founding Member Wie Suite, Board Member LAKE & SKYE, Advisor @ Shop My, Available on BOARD OFFICE HOURS 1:1 sessions!

7mo

AGREE!!!

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