The Knack Collective by METIS’ Post

What does it take to create internal content that engages and inspires your audience, and how do you scale that effort with a small team? We cover all this and more in our new handbook. Download a free copy!

Wow your audience with your words - the dream of any speaker. 😉 Take a look at this article from Jodie Cook, and remember to check Jake Thompson's work in #publicspeaking.

Most small med-tech companies suffer from one BIG problem: their messaging is missing the mark. They explain their products and services over and over, even after prospects have visited their websites, stopped by their booths, scrolled through their social posts, or talked to their reps. Why? Because their communication isn't clear. Clear communication is everything, so it's time to ditch the complicated jargon and stick to clear, simple language everyone can understand. You'd be far better off writing at an 8th-grade level and having everyone grasp your message than using technical language that only 10% of your audience gets. Here are two actionable tips to start writing in more straightforward language: 1. Test it out: Put your copy in front of people without any idea what your product does. If they can understand it, your target audience will too. 2. Simplify your sentences: Break down complex ideas into shorter, more digestible sentences. Avoid technical jargon and opt for standard terms your audience will easily understand. #medtechMarketing #ContentStrategy #ClearCommunication #CustomerEngagement

Here are a few guidelines to follow while writing a press release. Do check it out!

We discuss why #businessetiquette is important in #publicrelations with ClearVoice

Let's make a pact. To stop adding to the heap of uninteresting, undifferentiated, corporate speak out there in the market. No one is interested. Employees aren't inspired by it. Customers ignore it. Here's the filter. If it doesn't capture your unique voice, expertise and offer specific value to your audience, then don't create it at all. Less content. Better stories. I'm in.

Heather Cmiel, APR spoke at my Advanced Public Relations #COMM481 course last week. She discussed her journey as a communications professional, the importance of confidence and networking in career transition, and her role at Aidoc, where she helps the company use AI to increase medical interventions for doctors. She also shared an important tip for creating content that really resonated with me: “squeeze the juice” out of the assignment. This means going beyond the basic requirements and finding ways to make your content more engaging and effective. For example, you could embed an Instagram reel in a blog post to improve viewer understanding. The possibilities are endless, but this method will always ensure more engaging content and help you achieve your organizational objectives more efficiently. @MetroStatePRMajors&Alums

Everyone assumes that #publicrelations pros are given most of the info we need to craft compelling pitches and owned content. In reality, we’re: - reseaching credible sources, - interviewing subject matter experts, and - assessing trends in the vertical or industry we’re representing… to develop a newsworthy pitch or interesting content. Oh, and we’re making that content easy to understand for our audiences. And meeting quick deadlines to leverage a trend. ⬇️ what the research looks like most days.

Personalized PR pitches are game-changers. Tailor your message for better results. Use these methods for personalized pitching. Forget generic pitches. Make things impactful and follow this guide: 1) Research Each Journalist - Understand their interests. - Follow their recent work. 2) Customize Your Message - Address them by name. - Mention their previous articles. 3) Highlight Relevance - Explain why your story matters to them. - Show how it aligns with their beat. 4) Offer Exclusive Content - Provide unique insights. - Share exclusive data or quotes. 5) Follow Up Strategically - Send polite reminders. - Offer additional information if needed. 6) Track and Adjust - Monitor engagement. - Refine your approach based on feedback. Personalization is key in PR. Don’t blend in. Stand out. ♻ Repost to share

Have a timely, attention-grabbing opinion? It might be perfect for an op-ed!💡 Pitching op-eds is an entirely different PR beast. We share 5 pitching tips to increase your chances of seeing your name or your client's in the byline. Tips like, - Why relationships matter more than a perfectly written pitch - Who/what/why ALWAYS - How to pivot when you get a pass Ready to make your #thoughtleadership mark? ✏️ https://hubs.ly/Q02j1pVq0