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Hi All, Another role to spice up the week! 🌶 Conversion & Optimisation Manager! Do you enjoy enhancing digital experiences, boosting conversions, and challenging the status quo. If you enjoy taking risks and have strong leadership skills to influence stakeholders, this role could be perfect for you! 💼✨ Be a driving force in my clients innovative team, enforcing change and optimizing their digital channels. 💸 - €4.500 per month + benefits (approx 4 years relevent experience) 📈 Link for the job description in comments! Tom Pyke Dominic Jackson 📧📞Pamela Hemperek #Hiring #DigitalOptimization #Coversionrateoptimization #inhouse #weboptimization

This is everything wrong in the advertising and marketing industry right now. Because companies want to hire cheap, they are absolutely fine hiring inexperienced people because they will take low pay. A media buyer should be aware of adtech platforms on their own, not have to go to Reddit or YouTube And they should be personally vetting AdTech partners. That’s your job! A year from now, they will realize the mistake but it will have been proven costly. This is why brands need to hire for EXPERIENCE and not for PERSONALITIES. #advertising #mediabuying #adtech #advertisingandmarketing #advertisingstrategies

🤔 Is there an identity crisis in AdTech? Job titles are a major source of confusion in the industry, especially when it comes to attracting talent. Junior to mid-level job titles tend to follow a clear pattern: ➡ Account Exec ➡ Senior Account Exec ➡ Manager ➡ Senior Manager You get the trend - it's easier to identify your target audience. But after that, it's the Wild West... ⛔ The head of programmatic reports to the programmatic director at one agency and vice versa at another. ⛔ One company's COO is another's CCO or CRO. Sales within AdTech seems to have the most variation in job titles with similar responsibilities: Head Of 🔁 Director 🔁 VP All classified as 'leaders'. Each company defines 'leader' differently, depending on its lifecycle, size, scale and brand maturity. But these definitions aren't consistent across the AdTech landscape. Standardising job titles would be difficult, but hugely rewarding if done right. Your talent pool would become much more niche and accurate. Which area of AdTech has the greatest variation in job titles for similar responsibilities? #talentattraction #hiring #adtech

Customer Acquisition Costs are about to go up. Why? The hiatus for companies who were on the sidelines with marketing is coming to an end. In Q1 of this year I saw a lot of senior Sales roles go on the market – this was a good sign. It showed that companies are looking to continue to grow their business rather than merely just surviving. I knew what was going to come next. An influx of marketing hiring – especially senior leadership. And sure enough I had a large uptick in head hunters reach out to me as well. It’s obvious with Sales comes the need for new leads, awareness and assisting channels to help close new business. Now with Meta, Alphabet and Snap all reporting Q1 earnings – we can clearly see that digital ad is accelerating.  And it will continue to grow further as we are also in an election year in the US. What does this mean for marketers? More competition in advertising auctions, a lot more mind share being pulled away from prospects and a lot more competing products that your ICP is going to be familiar with. Which at the end of the day will increase your overall CAC. Are you ready for what’s coming? 

Elevate your business success with the integration of a dedicated Marketing Operations team. 💻 88% of organizations with over $10M in revenue have them for a reason! Hiring a Marketing Ops professional is crucial for any business, setting the stage for accelerated growth. Subscribe to Marketing Ops and start building your marketing team for 2024 today: https://lnkd.in/g9fPTMus 🔗 #marketingops #marketingfocus #mopsapalooza #productivity #datadriven #marketingteam #marketingcommunity #marketingmission #promarketing #revenueoperation

🔥 Hot Job Alert: Programmatic Demand Partnership Director - REMOTE (ET/CT time zones preferred) Does the thought of having the ability to build a programmatic revenue center excite you? Are you a Programmatic Manager or Salesperson looking for a new opportunity at a rising company? Connect with me: tracy@strategysource.com 💡 Why you'd be interested: Your strategic mindset will be instrumental in shaping the future of our client's programmatic initiative. This is a real opportunity to contribute your POV and set direction. As a key player, you'll leverage your DSP and Agency Trader relationships built on delivering the products and features they need to succeed. You will own the process from start to finish by using your experience, programmatic smarts, and strong communication skills to collaborate with internal teams to deliver products/features that meet client needs and expectations. Team Leadership Potential: Prepare to lead a future team. Craft and implement a proven Go-to-Market (GTM) sales strategy that not only meets but exceeds the objectives. Innovative Thinking: Stay ahead of industry trends and contribute fresh ideas to keep programmatic offerings cutting-edge. #programmaticadvertising #digitaladvertising #digitalmedia

MarTech, AdTech, other tech. Here are openings for the #jobseekers out there. Please, like, comment, share to get the word out. Adform AdTech 1) Sales NY Joseph L. Dressler Easypress.ai MarTech 1) Marketing Director Remote Alexander Gross Klaviyo MarTech 1) Manager, Sales Analytics and Insights Denver, Boston Dee Hudson Raft Logistics Tech 1) VP Marketing Chicago Kirsty Nelson RESET DIGITAL AdTech 1) Sales Executive LA Charles C. Resonate Data and AdTech 1) Director, Business Development - Politics & Advocacy Reston, VA Lisa Villano TransUnion AdTech 1) Advertiser Relationships Coordinator NYC; Stamford, CT; Chicago Kevin Miculcy VIZIO AdTech 1) Programmatic Account Manager NYC, Chicago Allison Wagner, Kris Sadens As a reminder, here's the format: ⭐ Company [alphabetical order] ⭐ Industry/Category ⭐ Open Position(s) [numbered] ⭐ Location(s) ⭐ Potential Contact Note: while the listed potential contact may be the hiring manager or someone in talent acquisition, very often these are simply employees who have shared the listing in a post and who may be able to direct you to the right person or the application link. Be kind and patient. #jobs #hiring #connections #marketingjobs #salesjobs #adtech #martech #analyticsjobs

Greetings LinkedIn Community, Join us in the journey of innovation at DigiRovers Solutions, where we're on the lookout for passionate individuals to join our #operations team, specifically in the realm of #Programmaticmedia. Are you someone with over a year of hands-on experience in this domain? If yes, we're eager to hear from you! Here's a glimpse of what awaits you in this role: 1. Mastery in Programmatic Advertising, OpenRTB, VAST Tags, Header Bidding, and more. 2. Spearheading user acquisition strategies and enhancing customer retention through RTB/Programmatic methods. 3. Delving into the realms of Performance Marketing and App Monetization. 4. Navigating biddable platforms and DSP realms with finesse. 5. Expertise in procuring top-tier traffic from premium supply channels. 6. Crafting and managing campaigns for global clientele. 7. Harnessing the power of data through meticulous analysis and management. 8. Fine-tuning operations and optimizing Programmatic/DSP landscapes for enhanced metrics. 9. Seamless collaboration with sales teams, offering technical insights and support. 10. Crafting and executing strategies for both performance and branding initiatives. 11. Proficiency across CPM, CPA, CPL, CPI, and CPS verticals. Send your resume over to tarmeet.kaur@digirovers.com to embark on this exciting journey with us. Even if you're not actively seeking new opportunities, your likes and shares can amplify our reach significantly. Remember, referrals are the golden threads that strengthen our professional fabric. #programmaticmedia #programmatic #dsp #ssp #mobiledelivery #campaignmanagement #performancemarketing #appmonetization

#hiring Manager, Strategy & Business Operations, New York City, United States, fulltime #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/gvVCPa5z FreeWheel, A Comcast Company, comprised of FreeWheel Publishers, FreeWheel Markets, and FreeWheel Advertisers - empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal - results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.Job SummaryAs a Strategy Manager at FreeWheel, you will play a pivotal role in shaping the future of our company. You collaborate closely within the CSO org and cross-functional teams to define and execute strategies that drive business goals forward, and ensure the continued success of FreeWheel. You will be responsible for identifying market trends, analyzing data, modeling opportunities and developing actionable recommendations to enhance our product offerings and services.Job DescriptionCore ResponsibilitiesDevelop and implement the overall strategic vision for the company's growth, in alignment with market trends and client needs.Conduct market research and competitive analysis to identify trends, opportunities, and threats, and use insights to drive informed strategic decisions.Utilize data analytics tools and methodologies to extract valuable insights, measure campaign performance, and identify areas for improvement.Develop strategies to optimize revenue streams, including pricing strategies, upselling opportunities, and market expansion.Collaborate with sales, marketing, product development, and technology teams to align strategies and ensure successful execution.Work closely with the product development team to provide strategic input for product enhancements and new feature development.Create and present regular reports to senior management, detailing the progress, performance, and impact of strategic initiatives.Consistent exercise of independent judgment and discretion in matters of significance.Identifies, evaluates and recommends specific merger and acquisition opportunities; supports the execution of transactions and assists with managing the details of post-merger integration efforts.Regular, consistent and punctual in-person attendance. Must be able to work nights and weekends, variable schedule

Looking for a Fractional CMO? Here’s 3 reasons not to hire me… 1) You have a Martech stack problem - Hire a Marketing Technologist or Operations Manager 2) You have a data analytics and reporting problem - Talk with a Data Scientist 3) You want to overhaul your website - Onboard a web design agency or an e-commerce manager. Marketers, like doctors, specialize in different areas. We all know how the body of marketing works, but you wouldn’t see a heart surgeon for a torn ACL. I know hiring an FCMO is a big decision. To make sure you select the right partner, first get clear about what you want to treat. If you have problems with any of the 4C’s (customer, competitors, company or campaigns) here’s my 90 day treatment plan: 💁♀️Learn more about your customers - who to target, what they want to buy and what alternatives they’re seeking (aka your competitors) ♟️Identify a clear strategy to guide what you’re doing, not doing, and why 🗣️Design creative, courageous campaigns that will get your brand noticed, talked about, remembered, sold 📈Test and scale effective marketing campaigns based on proven principles used to grow iconic brands Need help diagnosing your biggest business problems. Let’s chat. If I’m not the right partner for you, i’ll refer you to someone in my network who can better serve you in this moment.