The International ANDY Awards’ Post

#icecream #inspiration (?): New Unilever #magnum #marketingcampaign. Have you watched? Curious to hear your thoughts as I gather my own… Is it… - funny? - impactful? - efficient? - inspiring? - … Not too sure…. #food #foodbusiness #cpg #cpgindustry #dairyindustry #dairyproducts #cpgbrands #retailindustry #frozenfood #dessert #classic #backtobasics #marketing

Harry Potter is very close to my heart. So, when The Briefcase Club floated this brief, I was super tempted and highly motivated but due to work schedule, I couldn't meet the deadline. Nonetheless, the idea I had shouldn't stay boxed in! Sharing it now. Brief by The Briefcase Club below: What if Harry Potter was real? Create ads/posters imagining muggle brands in the magical realm. For e.g. Red Bull Sponsoring Quidditch, Corona Butter Beer, Sabyasachi Robes, Ducati Brooms etc. #CreativeChallenge #CreativeClub #CopyChallenge #CopywritingChallenge #Contest #CreativeContest #DesignChallenge #CreativeCommunity #CreativeClub #TheBriefcaseClub #agencylife #creativeideas #creative #advertising #harrypotter #dove Dove Procter & Gamble #PnG

This is one of the most effective ad campaign on my list. Marketing folks, please take note. This ad should be followed with bundling option for the 2 items featuring the package design hi lighting this campaign with cost saving (i.e 30% less than buying them individually). Consumers often buy a bundle deal just for the saving eventhough they only use just part of the bundle.

Creating dynamic foodies shots takes some real planning. Here’s some of the challenges we came up against and the considerations we had to get it made. Link to the full ad in the comments. Newell Brands Zoe McClean Lydia Baker Lorna Tweed Nicole Wedderburn #TVC #Campaignshoot #shootchallenges #BTS #BTSinterviews

25+ Corporate Videos in just 365 Days Celebrating 23 Iconic DW years . #dw #dwgroupe #advertising #adfilm #corporatefilm #films #digitalmarketing #digitalstrategy #advertisingsolutions #branding #brandidentity #environmentaldesign #brandbuilding #branding #brandidentity #advertisingcampaign #advertisingstratergy

🌟 New Upload! Throwback to my 2021 project where we brought captivating 3D assets and animations to life! 🚀 Let's connect to elevate your brand with stunning visuals. 🎨✨ #3DAnimation #AssetCreation #Branding #Blender #SubstancePainter #3DsMax #CreativeSolutions #MarketingMagic

Our mission is to bring digital property rights to all and to help build a future where we can truly have a property owning democracy with property rights at the core of everything. Property rights is the foundation of capitalism, the problem in the past is that access has been quite exclusive and with web3 we have a chance of making it more equitable and inclusive. Speaking of property owning democracies, DAOs (Decentralized Autonomous Organizations) today have access to U$27-30 billion of assets governed by a community of over 10 million individuals and organizations. Is there any other organization or structure remotely close to this other than government would love to know!?

Let’s talk ducks and brand management. While I was at #NYTF this weekend, I had a brief chat with Matt Precious at the Numskull Trade booth about ducks. Well, Tubbz to be exact. If you’re not familiar with them, they’re a brand of cosplaying duck collectibles that license brands and bring some of their memorable heroes and villains to life as rubber ducks. That’s where this little guy below comes into play. It’s an AMX-40, a French tank design featured in Wargaming’s MMO, World of Tanks, where it is beloved for its duck-like appearance in the game. As a former World of Tanks player, I was surprised that I missed this niche collab! I asked Matt if this was a new product. No! As he explained... the Russian invasion of Ukraine began that day. So, naturally, Wargaming and Numskull (correctly) scrapped the release announcement and quietly placed it for sale. While not all brands are faced with crises as pronounced as a land war, this is a great lesson for any brand manager: Sometimes, the correct thing is to scrap everything and stand down; even if your initial investment was a risk. #brandmanagement #brandmanager #socialmediamanagement #socialmedia #socialmediamarketing #ToyFair #newyorktoyfair

This is why we partner with Trust & Will as an integral and integrated component of thorough financial planning and guidance from our advisors.

FMBE Awards category assessment write ups continue with Team of the Year x 2 and Sponsorship Activation. Team of the Year was an especially compelling competition this year with the Brand Experience Teams putting up some impressive performances and matching the Field Sales category for strength. We don't often see this as Field Sales is just so accountable and the teams are often full time, so teambuilding is a bigger challenge for brand experience. That's no to say that the #fieldsales teams didn't surpass themselves though - they did! In Sponsorship Activation it was just such a logical tie up that saw Loch Lomond Whisky prevail with agency Multiply. Its a sponsorship that has made a big difference to the brand. https://lnkd.in/eBVfKgV #fieldsales #brandexperience #retail #merchandising #sponsorshipactivation REL Field Marketing Weetabix Elevate Field Marketing Britvic plc adidas Produce UK HEL's Elevate Global Fizz Experience & WDS (Warehouse Demo Services) Costco Wholesale Multiply Agency Circle Agency Wasserman Marketing